BA (Hons) Event Management

A unique characteristic of the BA(Hons) Event Management degree at Chichester is the emphasis on an applied and practical approach to teaching via direct engagement with the people relating to the event industry, culminating with students delivering their own events during the final two years of the degree. Instead of writing a thesis, students will spend their final year designing, producing and delivering a 'live' event for a client. 

The degree has been designed in consultation with professional event organisations to ensure an appropriate balance between the academic context for events, and an appreciation of the applied logistical, business and operational elements of event management. Professionals from the industry are also part of the teaching delivery team. The event management degree route draws on the skills and expertise of teaching staff from a range of disciplines and includes modules in the areas of business management, project management, hospitality, sponsorship, public relations, multi-media marketing and mega-events. 

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. Our close relationship with Goodwood Estates provides the opportunity for our students to work with experts at events such as:

  • Goodwood Members' Meeting
  • Goodwoord Festival of Speed
  • Goodwood Revival
  • Glorious Goodwood

Students have the option of undertaking a one year placement as part of the degree in their third year. The emphasis on practical experience through contact with 'real world' situations is a integral part of the programme. 

Student view

Carly Smith
I knew selecting Chichester was right for me. The classes were small; you got to know your classmates and it proved a great learning environment. Running my own event in the third year gave me valuable hands on experience that I wouldn't have got from writing a dissertation.

Course content

The BA(Hons) Event Management degree at Chichester is a business based degree that will equip you with the skills to be successful in this very competitive industry. The modules that you will study in years one and two will give you the grounding necessary to deliver a 'live' event for a client in years two and three of the degree. Modules you will study on the course indule tourism and events environment, management and organisations, event design and planning, project management and operations management. Emphasis will also be placed on health and safety and risk management. Final year modules, sponsorship and public relations and marketing communications are designed to support you in the deliver of you final 'live' event. 

Each module you'll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students. For your final year thesis students work in even smaller groups of 6-8 students to deliver an event for a client. In the past, students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days. Our assessments are varied and students may be asked to write event proposals, operational plans, design social and multimedia tools or websites, plan live events and to deliver Powerpoint pitches and presentations. We believe that this hands-on approach to learning and varied assessment is the most effective way to develop the skills that employers are looking for. 

Our facilities

You will undertake your academic work in small group workshops housed in one of three Georgian mansions with state of the art features including touch screen electronic white boards and high speed WiFi. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a 'face in the crowd'. 

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park. The Dome, which houses stunning conference facilities, is the venue for the Green Oscars Awards Ceremony, which our second year students organise as part of the Green Action Scheme. Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more. If that's not quite enough for your needs we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

Events Management students go on to work in the corporate, international hospitality, tourism, sport and charity sectors. Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management. Several of our students enter their industries at the junior management level. 

Work placements

The BA (Hons) Event Management programme was designed in consultation with event professionals to ensure that you gain the relevant skills and experience required to work within this growing and dynamic sector of the service economy. You’ll have the option to undertake a four year professional placement programme by completing a one-year internship in year three. Following this placement, you’ll return to university to complete your final year.

Event Management students have found placements in the international financial and hospitality sectors including:

  • Normura Investment bank
  • Shangri-La Hotel
  • MCI Innovative Communications
  • Grange Hotel St Pauls
  • Caistor Hall Hotel
  • Best Parties Ever
  • Concerto Group
  • Rugby Players Association

Indicative modules

Year One 

  • Management and Organisations
  • Business Decision-making
  • Introductory Law for Managers
  • Introduction to Marketing
  • Event Planning, Design and Creation
  • Tourism, Events and Destinations: Impacts and Sustainability
  • Working with Others and Developing Self

Year Two

  • Project Management
  • Data Analysis for Research
  • Sustainable Business Management
  • Operations Management
  • Planning and Managing Events: Principles to Practice
  • Managing Mega Event Destinations
  • Managing Customer Service

Year Three 

  • Applied Event Management 1
  • Applied Event Management 2 and 3
  • Public Relations and Sponsorship
  • Marketing Communications
  • Strategic Hospitality Management
  • Designing, Developing and
  • Delivering Training Materials
  • Events Project

Teaching assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.
UCAS code: 
N820
College Code: 
C58

Course length

3 years (4 years with work placement) Full Time

Entry requirements 2016 - 2017

A levels: 280 to 320 UCAS Tariff points including at least one grade C
Edexcel National Diploma: Business related - DMM - MMM
International Baccalaureate: 30 points
QAA-approved Access Diploma: Pass with at least 15 credits worth of level 3 units at Merit

GCSEs: English language and mathematics at grade C or better

Entry requirements 2017 - 2018

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC combination (including AS / E.P.): 105 to 120 UCAS Tariff Points

BTEC: DDM - DMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit