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BA (Hons) Marketing

Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact. But how do marketers develop these ideas, in what way do consumers behave and respond to these messages?

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns. Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study.

Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

The BA (Hons) in Marketing has been completely updated  to reflect changes in the business environment and to reflect changing student needs. Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing. To complement your marketing learning you’ll also have the opportunity to undertake studies in key business areas such as human resources, accounts, law, research skills and business decision making. In your final year, The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.

This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Finance, Human Resource Management, International English Studies, IT Management for Business, Software Development for Business and Tourism Management.

Our facilities

Our facilities content

You will undertake your marketing workshops in training rooms that are bang up-to-date with design features, touch screen electronic white boards and high speed wifi; housed across three stunning Georgian mansions. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a ‘face in the crowd’.

What's more you have lots of other facilities on this dedicated university campus including latest books, journals and online data in a truly modern library, an IT centre, a student zone complete with Costa Coffee, a gym and much more, oh and if that’s not quite enough for your needs we are just across the road from the beach - brilliant for creativity and inspiration.

Where this can take you

The degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.

Work placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

Hear about Harry's placement with The Dreyfuss Group

Hear about Cara's placement at Brandwatch

Hear about George's placement at Bentley Motors

Hear about Ricardo's placement at Oracle

Course accreditations

Chartered Institute of Marketing

Indicative modules

Year One

Semester 1

  Semester 2

Business Information Systems

(15 Credits)

Introduction to Marketing

(15 Credits)


Management and Organisations 

(15 Credits)

Business Decision Making

(15 Credits)

Introductory Law for Managers

(15 Credits)


Option Module

(15 Credits)

Working with Others and Developing Self

(30 Credits)


Year Two

Semester 1


Semester 2

Brands and Branding

(15 Credits)

Data Analysis for Research 

(15 Credits)


Business Research 

(15 Credits)

Approaches to Niche Marketing

(15 Credits)

Consumer Buyer Behaviour 

(15 Credits)

Option Choice Module

(15 Credits)


Multi-Media Marketing 

(15 Credits)

Option Choice Module - 
Recommend Managing Customer Service

(15 Credits)


Year Three

Semester 1


Semester 2

Strategic Marketing Management

(15 Credits)

Management Project

(45 Credits)

Marketing Communications

(15 Credits)

Global Marketing 

(15 Credits)

  10 week work placement (30 Credits)
OR two of the following four (15 Credit) modules:
Small Business Enterprise; Business Ethics; E-Business;
The Professional Graduate


Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

We are currently applying for accreditation on the Chartered Institute of Marketing (CIM) Graduate Gateway.

Additional Costs

Places still available


UCAS code: 
College Code: 

Course length

3 years (4 years with work placement)
Full Time