BSc (Hons) Digital Marketing

  • Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you.
  • Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.
  • You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, web design, digital campaign planning, luxury and global marketing will prepare you for a number of digital marketing opportunities on graduation.

Course content

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.

Please note that this is a new programme for 2016 entry and is currently under development. The main content of the programme will be taught as advertised but individual module content may change before final approval in the summer. If you would like further information about course content, please contact admissions@chi.ac.uk and the admissions tutor would be delighted to speak to you. 

Our facilities

You will undertake your marketing workshops in training rooms that are bang up-to-date with design features, touch screen electronic white boards and high speed wifi; housed across three stunning Georgian mansions. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a ‘face in the crowd’.

What's more you have lots of other facilities on this dedicated university campus including latest books, journals and online data in a truly modern library, an IT centre, a student zone complete with Costa Coffee, a gym and much more, oh and if that’s not quite enough for your needs we are just across the road from the beach - brilliant for creativity and inspiration.

Where this can take you

This degree has been developed with input from a range of industry experts and we anticipate that there will be strong demand for our graduates.

The anticipated employment opportunities will be with communications agencies (advertising, PR, sponsorship, market research, social media, digital, etc) and employers who require work ready graduates to manage their digital marketing activities.

Indicative modules

 

Teaching and Assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

We are currently applying for accreditation on the Chartered Institute of Marketing (CIM) Graduate Gateway.

College Code: 
C58

Course length

3 years (4 years with work placement) Full Time

Entry requirements 2017 - 2018

Typical Offer (individual offers may vary):

A levels: BBB – BCC

A level / BTEC combination (including AS / E.P.): 112 to 128 UCAS Tariff Points

BTEC: DDD - DDM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit