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BSc (Hons) Sustainable Tourism Management

Sustainable tourism is a cornerstone of Visit Britain’s Wise Growth Strategy, part of the national Strategic Framework for Tourism. Our new BSc (Hons) in Sustainable Tourism Management is designed to equip you with the relevant knowledge and skills to engage in effective dialogue and partnership working with relevant stakeholders (visitors, residents and tourism businesses) to ensure a co-ordinated and sustainable approach to tourism development, both economically and socially, with aim of enhancing destination environments, and improving the quality of the visitor experience.

Student view

Holly Austen
BA (Hons) Tourism Management now working at Tourism South East
Having had the opportunity to work with VisitChichester allowed me to gain a more practical understanding of how a destination management organisation is operated and has encouraged me to work for a tourist board. I am now working for Tourism South East, where I am responsible for building new relationships with tourism businesses and offering them marketing, training, and networking support.

Course content

While sustainability in tourism is not a new issue, our emphasis on theory to practice is designed to ensure that you become highly-qualified with sound academic and vocational experience to drive forward the wider sector adoption and implementation of sustainable tourism strategies.

Our Sustainable Tourism Management degree has a distinctively applied focus, and our approach to learning and teaching is informed by the practical and industry-based expertise of staff. 

Our particular specialism is sustainable tourism and sustainable destination management, which is informed by industry recognised and endorsed frameworks for sustainable tourism management developed by Visit Britain.

We offer you a supportive learning environment, taking advantage of our extensive industry contacts and the local, national and international tourism environments, to afford active and experiential workshop activity, so that the skills and knowledge that you develop can be implemented within a realistic management or destination context. 

Have a flick through our Interactive Handbook below.

Our Flickr has lots of photos of what our Sustainable Tourism Management students have been up to.

Our facilities

Our facilities content

Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.  We offer a substantial collection of books, journals and other materials to help you further your research. A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.  We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

Our brand new award winning Learning Resource Centre is at the heart of the campus.  It hosts a modern library service with areas for quiet and silent study on both floors.  Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.  An equipment loans centreoffers laptops, tablets and other electronic devices for short and long term loans.

We recently refurbished the Dome, the home for all Business degree pathways. The Dome hosts meeting rooms alongside PC and Mac workstations, alongside the lecture and seminar rooms.

Indicative modules



BML103: Management and Organisations

This module aims to provide students of various backgrounds and experiences with an introductory knowledge of management and organisational behaviour. Students should become aware of their personal and inter-personal skills and capabilities in learning about management issues and stimulate an interest and enthusiasm for further learning of this subject area.

BML104: Introduction to Marketing

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing. The module provides a foundation for later marketing based modules which students might undertake either as a core or optional Level 5 and 6 modules.

BML105: Business Decision Making

This module aims to provide students with a practical introduction to business decision-making.  The interplay between decisions around the organisation, operations, sales and marketing, and finance is explored through students engaging with a business start-up simulation.  A key focus to the module is the role that financial literacy plays in supporting effective management of a business.  Scenarios will be used as the basis for supporting the understanding of key financial statements and techniques that are used to inform business planning and decision-making.   In addition the module provides a hands-on introduction to the use of financial modeling as a tool to support the business planning process.

BML109: The Contemporary Tourism and Event Environment

The aim of this introductory module is to introduce students to the characteristics of the contemporary tourism and event environment.  The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national and international level.

BML111: Tourism, Events and Destinations: Impacts and Sustainability

The aim of this module is to introduce students to the economic, social, cultural and environmental impacts of tourism and events within the context of specific destination environments.  The module will also introduce students to the concept of sustainability in relation to tourism and event management, and consider the factors influencing the development of the sustainability agenda within the tourism and events industry.

BML115: Working with Others and Developing Self

Working effectively with others requires skills in communicating and thinking collaboratively.  Getting the most out of their degree course requires that students develop their skills in reflective thinking and self management, as well as specific study skills.  Business School  courses aim to have students graduate as self-confident, self-aware, emotionally intelligent lifelong learners.  BML115 is designed to support this aim from the outset of students’ degree study.

BML127: Sustainability Matters

Since its inception in the 1980s, when only a handful of academics and planners developed and started to use the concept of sustainable development, it has evolved from a relatively unknown principle to a mainstream management goal that individuals, businesses and organisations everywhere aspire to achieve and customers are increasingly demanding from the products and services they consume. The aim of this module is thus to introduce students to the concept of sustainable development, highlight the principles that underpin the concept and its evolution, and provide an understanding of the main management frameworks currently used to guide its application in the tourism industry, as well as in the wider business environment. The focus of the module is to explore the concept of applied sustainability, defined as “an action-oriented and project-based approach, which use principles of sustainable development and applies them to real contexts and to real situations, yielding the benefits which can be expected when methods, approaches, processes and principles of sustainable development are put into practice” (Leal Filho, 2011:15).

BML128: Sustainable Tourism – Regional Perspectives

Approaches to the management of sustainable tourism vary considerably across the UK, and exhibit a distinct ‘regional geography’ reflecting overall nature, form and function of tourism in different localities.  The aim of this module is to build on the introductory modules at Level 4, and provide students with an opportunity to look at more distinct regional tourism geographies and approaches to sustainable tourism. The module will be based around a series of introductory lectures and a week’s residential fieldtrip in the UK. This module will provide consolidation at Level 1, by which time students will have developed an appreciation of the tourism industry and related sustainability issues in the UK at a local, regional and national level.  The fieldtrip will also introduce wider themes discussed in Levels 5 and 6 of the BA (Hons) Sustainable Tourism Management programme through field investigation and visits.


BML203: Project Management

This module aims to equip students with the tools and skills necessary to manage projects effectively. Specific objectives are: (1) to demonstrate the importance of following a prescribed project management methodology, (2) to introduce the concepts of project management in a practical way, and (3) provide the basis for business case development and subsequent budget management.

BML207: Purple Goldfish and the Art of Service Experience [Revised]

Within increasingly competitive tourism and business environments, experience and service have become core elements of strategy, as businesses seek to improve the quality and competitiveness of products, services, and experiences they offer. Businesses have placed greater emphasis on service differentiation, the so called ‘Purple Goldfish’, where increasing emphasis is placed on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. The aim of this module is to introduce students to the principles and practices related to the development and management of customer service strategies from which they can creatively deliver high quality customer experiences.

BML208: Digital Campaign Planning

Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

BML250: Transformational Sustainable Tourism Experiences

In an changing world where there seems to be a constant stream of news headlines about terrorism, security and political challenges; frequent environmental disasters and threats of economic collapses, an increasing number of people have sought to react against the perceived negative of modern life by taking positive steps that seek to transform them and those communities where they visit, using travel and tourism as a vehicles to promote peace, prosperity and well-being. This module seeks to explore the different types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, WWOOF, extreme, polar, religious, spiritual, wellness, and mission tourism. By first exploring the causes and consequences of the ‘macro’ economic, social, political and environmental factors that affect modern societies, and the effects that these factors are having in human well-being, this module then provides an opportunity to explore different forms of tourism that are increasingly being associated with benefits that, when considered at a holistic level, can be described as sustainable due to providing identifiable, sometimes significant, benefits to the economy, environment and the society of the communities where it happens. The module will seek to examine each form of tourism by discussing their contributing factors, current operational issues, as well as the benefits and potential drawbacks that their implementation has brought on individuals, communities and societies.

BML249: Creativity, Innovation and Enterprise

The need for creative thinking is now an important part of everyday business as businesses seek to differentiate themselves from their competitors through unique brand personalities, services and products.   Innovation and creativity is central to competitive strategy; those able to foster and harness creativity and radical innovation in the workplace attaining a position of competitive advantage.  The aim of this module is therefore to introduce students to the concepts and theories of creativity, and its role within the wider innovation process.   The module will explore definitions of creativity, innovation and enterprise, whilst considering the wider organisational characteristics that foster innovation and creativity. The module will also examine the characteristics of innovative organisations, intrapreneurship, potential barriers to innovative and creating environments and spaces for creativity. Finally, the module will explore the planning process of new product and service development within enterprising organisations.

BML251: Sustainable Tourism Development – International Perspectives

Having considered the nature of sustainable tourism development in the UK at Level 4, the aim of this module is to provide students with a greater appreciation of sustainable tourism development within a specific international context.  The module will be based around a fieldtrip to an international destination region, where through a programme of excursions and fieldwork activities, students will be encouraged to develop a critical appreciation of sustainable development issues within a wider international context.

BML248: Sustainable Tourism Enterprise and the Circular Economy

Businesses are increasingly recognising the importance of considering to the widest range of stakeholders who may be affected or have an influence over their business, giving raise to calls for greater social corporate responsibility, while the wide impact of businesses on the environment has highlighted the need to ensure the long-term viability of the resources they use. This has given raise to the implementation of sustainable development principles in business and the emergence of the concepts such as ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning, and where the concept of product lifecycle is being applied to maximise the benefits of manufactured products and minimise their detrimental effects at every stage of their production and use, from design to eventual recycle or reuse. Thus, the module aims to examine the concept of sustainability applied to the business environment, while critically exploring the concept of sustainable business management by applying it to a range of case studies, including tourism, events and the wider business environment, at a national and international level. The purpose of the module is to enable students to become familiar with the ideological underpinnings, principles and practices relating to sustainable business management, to have a coherent and functional understanding of this concept within a range of business and operational environments, and to be able to practically apply it to a business of their choice.

BML247: Creating a Sustainable Competitive Advantage in Tourism and the Service Economy

The aim of this module is to examine the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. The module is designed to introduce students to basic management principles and contextualise approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as tourism, events, retail, and hospitality.  The module will also look at how competitive advantage is influenced by key issues such as entrepreneurship, particularly in relation to micro-business and SMEs, and how wider forces of globalisation are impacting on business strategy.

BML246: Tourism and Society

The phenomenal growth of the tourism industry during the twentieth and twenty-first centuries has seen tourism become an integral part of the social and cultural fabric of global society.  The emergence of distinct tourism landscapes, products and places has drawn on and reflected the nature of societal and cultural resources, traditions, values and identities. All elements of society have in some way been influenced or have influenced tourism activity.  The aim of this module is therefore to explore the complex inter-relationship between tourism and society, particularly in relation to the processes influencing social and cultural construction of tourism landscapes. For example Disney and Las Vegas provide examples of the creation of fantasy tourism environments; Ground Zero in New York and Auschwitz in Germany, both symbolise the nature of Dark Tourism, and society’s attraction to death and disaster; and tourism marketing in India and the Satpura National Park highlights the impact of cinematic tourism as a result of the release of Jungle Book.

BML245: Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.


BML335: Sustainable Destination Management

The aim of this module is to encourage students to reflect on the management principles and practices identified in earlier modules at Levels 4 and 5, and capitalise on their knowledge and expertise when thinking about developing and managing a sustainable destination.  The module draws on the destination management resources developed by Visit England – notably the Destination Management Handbook.  This module provides the culmination to the sustainability theme that runs through the degree programme and as a 30 credit module will run during semesters 1 and 2.  The module will combine the consideration of the conceptual frameworks models towards sustainable and competitive destinations, with an applied examination of the practical realities and challenges of managing a sustainable destination environment, and its links to wider policy areas.

BML334: Sustainable Coastal Tourism

Coastal tourism is an integral part of the tourism industry both domestically and internationally.  The National Coastal Tourism Academy (NCTA) estimate that domestic and day trip coastal tourism is collectively valued at £8bn to the English economy, representing 31% of domestic overnight holiday trips and 8% of tourism day visits. Yet, the NCTA recognise that coastal tourism is undervalued and demonstrates significant growth potential. A similar picture is also evident across the globe, where coastal tourism has been seen as the panacea for economic ills, often at a high environmental cost.  Coastal areas are also extremely fragile, and increasingly susceptible to the vagaries of climate change and, in particular, sea level rise.  To achieve sustainable growth, coastal tourism needs to be managed in a co-ordinated, strategic, holistic and sustainable way. The aim of this module is to therefore examine the development, character, operation, impact and management of tourism in coastal areas.  Emphasis is given to the changing characteristics of tourism activity, the demand and supply of the tourism product, and the impact of tourism on both natural and man-made environments in the coastal zone. Consideration will also be given to the principles of strategic planning in coastal areas, and the emergence of Integrated Coastal Zone Management.  Domestic and international perspectives will be considered during the course of the module.

BML333: Environmental Education and Interpretation Management

As part of their role of enhancing and supporting the visitor experience, tourism managers are increasingly being required to engage in the delivery of environmental educational activities and the provision of interpretation of natural and heritage resources to their visitors, particularly in the context of protected areas and heritage attractions. Thus, the aim of this module is to provide students with the tools and skills required to communicate with visitors, and increase their awareness and involvement in environmental and sustainability issues and encourage them to adopt sustainable behaviours. Equally, students will be equipped with the skills required to sensitively plan, develop and implement interpretation that supports natural and heritage resource management.

After initially considering the potential reasons for undertaking education and interpretation for tourists, the module identifies and explores the skills required to deliver effective educational media and activities, introducing good practice techniques for a range of audiences, interests and media. The content then moves onto the relevant aspects of interpretation such as planning and designing interpretive media and evaluating their effectiveness. At the end of this module students are expected to have developed the skills that would make them highly employable professionals by public, private and charitable organisations involved in the provision of education and interpretation for visitors. In a wider management context, students will gain the skills, abilities and confidence to be effective communicators of ideas to different types of audiences.

BML301: Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Students are prepared for the project through the Business Research module (BML201) in level 5 where they are introduced to different approaches to research. Students will also be familiar with different types of research associated with disciplines studied previously in their chosen pathway.

BML330: Tourism Placement

Tourism Placement offers the students an opportunity to complete a module based around a tourism related work placement and relevant self-directed study. Students may work in any host organisation of relevance to tourism, and appropriate to their knowledge, needs and career aspirations. Such organisations may include consultancies, local authorities, statutory bodies, National and Regional Tourist Organisations, charitable organisations and private companies.

BML336: Nature-Based Tourism

Faced with increasing competition from existing and new destinations and often limited resources to develop new attractions, most Destination Management Organisations (DMOs) are increasingly turning towards Nature Tourism (NT) as a way to promote their unique natural resources in a way that adds value to the destination and creates unique USPs aimed towards a significant niche sector within the tourism industry. Increasingly tourists are moving away from traditional sun and sea holidays and looking for a more unique, authentic, and increasingly ‘thrill-based’ destination experience. The aim of this module is to introduce students to the diverse characteristics of the Nature Tourism industry and develop the practical skills required to audit natural resources and create packages focused on nature-based products. The module will briefly detail how this industry has developed, particularly in relation to the emergence of Ecotourism and Adventure Tourism as specific industry niches, and will consider the distinctive characteristics of each tourism niche. The module will highlight the operational and management issues related to Nature Tourism, with particular emphasis on their impacts and management approaches, while drawing on examples from the domestic and international tourism industry to highlight examples of best practice.

BML337: Strategic Green Marketing for Businesses and Destinations

The aim of this module is to introduce students to use of traditional marketing techniques to support a sustainable tourism businesses and destinations. The module will also introduce students to the concepts of social and conservation marketing, and will consider their application to tourism, destinations and the businesses associated with their management. The module looks at the role of marketing in strategy formulation and how marketing can contribute to business and destination competitiveness. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic green marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about green marketing scenarios for destinations and businesses.

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

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Additional Costs

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Course length

3 years (4 years with work placement)
Full Time