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Marketing Forum

The Marketing Forums are a series of events for students and businesses that enable invited business to present a real life marketing issue to students for them to review, discuss and propose solutions for.  It’s a perfect way to gain a fresh perspective on your business from the creative and enquiring minds of our undergraduate marketing and business students.

Established and run by Senior Lecturer in Marketing, Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day. These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5x20 minute block schedule. 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2x20 minute business consultancy rotations. For the consultancy element you get to present a business issue or problem that you would like our students to work, to asking probing questions, suggest ideas and discuss possible solutions. 

Whilst businesses are welcome to attend the events and value your support and input, we can only facilitate the consultancy element at each event for just a few businesses. We carefully manage the numbers to ensure that student and business gain something meaningful from participation.

If you would like to be involved in the Forums as a guest speaker or bring your own marketing challenge to the business consultancy segment then please contact Lionel Bunting l.bunting@chi.ac.uk

The Marketing Forum dates: 

  • Wednesday 24 January
  • Wednesday 21 February
  • Wednesday 14 March
  • Wednesday 18 April

All dates take place at The Dome, Bognor Regis Campus between 5 - 7:15pm. 

14th March - Getting your idea to fly, insight into the consulting process
Vanessa Williams, is a development ad change consultant with years of experience in the commercial sector and in developing tailored training for businesses and academic institutions. She will be the guest speaker at this Marketing Forum talking about the consulting process and helping students try out strategies to get their idea to fly with the invited businesses to this event.   Come along and find out more about her five step strategy and learn how to improve you skills as an outcome. To register a place email l.bunting@chi.ac.uk

18th April - Marketing Remote Island Destinations: St Helena and the Falkland Islands
St. Helena and the Falkland Islands are two of the UK’s 14 overseas territories. They are both remote, hard to get to, but their economies rely heavily on tourism. With small budgets, they both need to be highly effective with the marketing they do. This guest talk from Kevin Millington looks at the challenges and solutions both destinations face trying to develop tourism effectively.

Kevin has 30 years experience advising public and private sector organisations on the development of tourism, both in the UK and overseas. In 2000 he founded Acorn Tourism Consulting Ltd, which provides a broad range of tourism development services including market research, marketing plans, product development, strategic planning, as well as specialising in systems of tourism statistics and the development of tourism satellite accounts.

He has considerable experience in small-island economies and has been working for the Falkland Islands Tourist Board for the last 10 years, undertaking tourism planning, marketing and the measurement of tourism. In the build up to the opening of the airport in St Helena he visited the island to help prepare for a significant change in tourism there.

The talk is part of the Marketing Forum and welcomes interested members from the tourism sector. To reserve a space for this special forum event please email l.bunting@chi.ac.uk