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BA (Hons) Business Management and Event Management

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Institution C58

UCAS NN1V

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 96 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Carly Smith
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number.

Course content

The programme combines the multidisciplinary nature of business studies provision together with awareness of the applied logistical and operational elements of event management. During the second and final years of the programme, students will be able to demonstrate their acquired knowledge and skills through the conceptual planning, design and implementation of their own events. There is a primary focus on the development of students’ intellectual and practical skills that will support them both as learners and as future managers.

Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings. By its nature, Business Management is a multi-disciplinary programme that will explore a range of areas.

Throughout the degree you will follow subject themes in marketing, people management, finance, and information systems. Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies.

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. High profile events locally include:

  • Chichester Festivities
  • Arundel Festival
  • Goodwood Festival of Speed
  • Goodwood Revival
  • Bognor Regis International Birdman Competition

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

THE TECH PARK

Outside of the University of Chichester's Tech Park

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

THE DOME

Outside of The Dome at the University of Chichester's Bognor Regis Campus

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

LEARNING RESOURCE CENTRE 

The University of Chichester's LRC at the Bognor Regis Campus

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, were lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

THE SURROUNDING AREA

Bognor Regis Beach

We have a relaxed, friendly, yet professional working environment all on a beautiful green campus but it doesn't stop there. Across the road is Hotham Park, a charming space to walk, relax and take part in seasonal events. We are also based a five-minute walk away from the beach, popular for swimming and watersports. Visit Love Bognor to discover more about Bognor Regis. 

Where this can take you

The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and on-going contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners.

Graduates from the Business School have taken up exiting roles at companies including:

  • Google Europe,
  • Shangri La Hotels
  • West Sussex Country Council
  • Vent Axia
  • R21 Media
  • St Martins in the Fields
  • Grange Hotels, Hays
  • The Goodwood Group

Postgraduate Pathways

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

  • Digital Marketing
  • Data Science & Analytics
  • Leadership & Management
  • MBA
  • PGCE
  • PHD Research

*Alumni receive 15% discount on postgraduate fees

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Indicative modules

Year 1:

Management and Organisations​

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning.

Entrepreneurial Mindset

This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

Event Planning, Design and Creation

During the last 30 years the events industry has emerged as an important component within the economies of most countries. Increasingly, events are seen as an integral part of regeneration and development strategies in many different settings and destinations. The aim of this module is to introduce students to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them. Local fieldtrips and case studies from the national and international event environment will be used to emphasise the diverse nature of event design and creation, and the different settings in which these could be planned.

Social Media Marketing

This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

Contemporary Tourism and Event Environment

The aim of this introductory module is to introduce students to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national and international level.

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

Academic and Professional Skills (APS)

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers. Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

Year 2:

Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Human Resource Management

Philosophies of HRM, current trends and developments Perspectives on HRM the line managers role Impacts of globalisation on HRM practices e.g. structural workforce changes Performance management and reward Employee engagement and participation Employee recruitment Employee development

Digital Campaign Planning

Through a combination of workshops, video, student-led activities and case studies, students will cover the following areas:

  • The relationship between Marketing, traditional marketing communications, digital media, and mobile technologies
  • How to undertake a Digital audit, develop engaging (and creative) content and measure success within a campaign
  • Digital marketing campaign frameworks, their implementation, management and control
  • An understanding of the key digital channels: search marketing, display advertising, email, social media marketing, mobile and affiliate marketing
  • The future of Digital Marketing, new media and mobile technology and their potential impact.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

Operations Management

This module provides a survey of the operations management function. The module reviews the development of operations management chronologically with an emphasis on the impact of increasing specialisation, system analysis, and process-based approaches to work on society and across different economic sectors, and especially the service sector. Key managerial decision areas for operations managers are discussed: system resources, planning and control, quality, and innovation management.

Project Management

This module aims to equip students with the tools and skills necessary to manage projects effectively. Specific objectives are:

To demonstrate the importance of following a prescribed project management methodology

To introduce the concepts of project management in a practical way including: 1. effective scoping 2. planning 3. resource allocation 4. risk and issue management 5. project monitoring 6. reporting and review

Provide the basis for business case development and subsequent budget management.

Sustainable Enterprise & Circular Economy

Businesses are increasingly recognising the importance of considering to the widest range of stakeholders who may be affected or have an influence over their business, giving raise to calls for greater social corporate responsibility, while the wide impact of businesses on the environment has highlighted the need to ensure the long-term viability of the resources they use. This has given raise to the implementation of sustainable development principles in business and the emergence of the concepts such as ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning, and where the concept of product lifecycle is being applied to maximise the benefits of manufactured products and minimise their detrimental effects at every stage of their production and use, from design to eventual recycle or reuse. Thus, the module aims to examine the concept of sustainability applied to the business environment, while critically exploring the concept of sustainable business management by applying it to a range of case studies, including tourism, events and the wider business environment, at a national and international level. The purpose of the module is to enable students to become familiar with the ideological underpinnings, principles and practices relating to sustainable business management, to have a coherent and functional understanding of this concept within a range of business and operational environments, and to be able to practically apply it to a business of their choice.

Planning and Managing Events: Principles to Practice

The aim of this module is to provide students with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides students with detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable students to develop practical experience in planning and implementing a small-scale event.

Managing Mega Event Destinations

The aim of this module is to provide you with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides a detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable you to develop practical experience in planning and implementing a small-scale event.

Year 3:

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Students are prepared for the project through the Business Research module (BML201) in level 5 where they are introduced to different approaches to research. Students will also be familiar with different types of research associated with disciplines studied previously in their chosen pathway.

The project provides a vehicle for students to demonstrate the extent to which they have managed the final transition from a tutor-led approach to student centred learning. The issue is chosen, investigated and published by the student, with the support of a supervisor. It enables students to demonstrate their capacity for sustained independent thought, learning and critical reflection in a major piece of work.

The subject chosen will normally be concerned with the investigation of one or more management issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement the project will usually be set in the context of the host organisation. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project. The university has a range of external contacts that may require specific projects but it is within the nature of the module, even in these cases, that students must approach the organisation and agree suitable terms of reference. Another context for the management project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a management issue.

Whilst the topic might well be one that is of interest the end product must have findings that are generalisable and capable of broad application. A library based dissertation may also be acceptable, but it must consider the management implications of the study, and cannot be purely literature based.

Business Strategy
The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

Strategic Human Resource Management

Teaching and Learning Methods

A series of workshops will provide the environment in which practical and conceptual frameworks will be considered. These sessions are designed to be participative and will use a range of learning methods, including:

  • Case studies
  • Directed reading/research with subsequent presentations or feedback
  • Self-reflection and research
  • Visits to and speakers from external organisations
  • Workshop exercises and mini-discussion groups
  • Simulations and activities to reflect typical scenarios where students analyse, problem solve and generate a solution with full justification.

Applied Event Management

The aims of this module are twofold, the first being to provide students with the opportunity to implement a live external event that constitutes the final assignment of the BA (Hons) Event Management. The module’s second aim is to enable students to reflect on their personal professional development as event management practitioners, and use this self-reflection to assess how their participation in the programme’s Stewardship activities and the implementation of two live events has enabled them to develop the academic and professional skills that will allow them to transition into the workplace. This module is based on student self-directed activities supported with on-demand group tutorials at key points of the event implementation process. At the end of this module students would have implemented a medium-scale external event and will have produced a detailed PDP document and skill portfolio that will serve to support their curriculum vitae.

Public Relations and Sponsorship

In an increasingly globalised society and media, most organisations and businesses are managing their public relationships (PR) to ensure that appropriate and sufficient information about their operations is passed to the public in a deliberate, planned and sustained manner, so that a mutual understanding is created and maintained between an organisation and its public. Closely associated with it, companies are increasingly looking at sponsorship as a way to effectively promote their business name, products, services or image, but also to develop and enhance their social and corporate responsibility. Thus, the aim of this module is to provide students with an understanding of the management principles and tools of public relations and sponsorship, which are applicable to any business regardless of their area of operations or products.

Global Branding

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs