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BA (Hons) Business Management and Marketing

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Codes:

College C58

UCAS NN15

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020 UK fee: TBC

2020 International fee: TBC

Typical Offer (individual offers may vary):

Tariff points: 96 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Kimberley Chow
I have had an amazing two years in the University of Chichester. Being an international student can have its challenges. But all the tutors, student support team and administration are all very helpful and are always there to attend to every need I have. I also love the small lecture size because I get more individual help from each tutor. I have gained so much from being here and couldn’t ask for anything better.
Lewis Malcolm
Business Studies and Marketing

My degree definitely enhanced my employability and I found it relatively easy to find a marketing position after leaving the University of Chichester. 

Course content

The prosperity of business relies on the innovation and creativity of its employees. This programme will give you the skills and experience necessary to flourish in a challenging business environment.

Over the course of your degree studies, you’ll encounter a range of practice-based topics across a full range of business and management disciplines.  This will be combined with the study of challenging and vocational marketing modules which will underpin the development of your marketing expertise and professionalism.

Our methods are different to many other universities as the majority of learning takes place in group workshops, in an interactive, participative environment. Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course is accredited with the CIM Graduate Gateway. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Postgraduate Pathways

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

  • Business Intelligence
  • Digital Marketing
  • Data Science & Analytics
  • Leadership & Management
  • MBA
  • PGCE
  • PHD Research

*Alumni receive 15% discount on postgraduate fees

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Course accreditations

Indicative modules

Year 1:

Accounting Skills
This module aims to provide students with the fundamental accounting concepts, skills and techniques to enable the collection and recording of data and transactions for the preparation of accounting statements and management accounts.

Business Information Systems
This module is designed to introduce management students to business information systems and how they are used to support businesses effectively. The course begins with an introduction to information systems and fundamental concepts, ideas and critical components. This is followed by an introduction to the role, application and management of information systems in supporting business processes.

Enterprise Awareness
This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mindset
In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Introductory Law for Managers
This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​

It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Marketing Principles & Practice

A hands on module exploring and applying the principles of marketing and utilising marketing models and theory in a modern business environment through working with real businesses to help solve their marketing problems.

Academic and Professional Skills (APS)

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers. Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

Year 2:

Consumer Buyer Behaviour​
This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Digital Campaign Planning
Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

Finance for Managers
The aim of this module is to provide an introduction to, and the development of, several key financial concepts and tools necessary to the understanding and evaluation of business performance from a primarily financial perspective.  The module assumes minimal prior accounting knowledge and aims to provide a practical understanding and conceptual awareness to students who typically will not be intending to follow an Accounting and Finance degree pathway. 

Human Resource Management
This module builds upon the first year Management and Organisations module, and aims to develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Research Skills
The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

Professional Graduate 
This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

Year 3:

EITHER;

Agency Life
A stand out module for our graduates, bringing together all their learning from previous study. A range of clients provide briefs for strategic marketing plans, digital communications plan, product launch plans, which students need to pitch for, to win.

  • One from the following;
    • ​Strategic Human Resource Management
      This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject area is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.
    • Corporate Finance
      This module aims to give students an insight into the practical implications of key areas of corporate finance. The module will commence with an overview of the core concepts of corporate finance and progress to focusing on specific areas related to e.g. corporate valuation and merger and acquisition activity. More complex aspects of finance theory will also be introduced including Portfolio Theory, the Capital Asset Pricing Model and Capital Structure Theory. A key aim of the module is to encourage students to examine “corporate finance in action” essentially linking theory and practice. With the nature of the module students work is likely to be influenced by current developments and occurrences in the corporate world.
    • Global Branding

10 Week Work Placement
This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following;
    • ​Business Ethics and Social Responsibility
    • Contemporary Issues in Global Business
    • Small Business Enterprise
  • Strategic Marketing Management
  • Marketing Consultancy Project

OR;

Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

  • One from the following;
    • ​Strategic Human Resource Management
      This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject area is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.
    • Corporate Finance
      This module aims to give students an insight into the practical implications of key areas of corporate finance. The module will commence with an overview of the core concepts of corporate finance and progress to focusing on specific areas related to e.g. corporate valuation and merger and acquisition activity. More complex aspects of finance theory will also be introduced including Portfolio Theory, the Capital Asset Pricing Model and Capital Structure Theory. A key aim of the module is to encourage students to examine “corporate finance in action” essentially linking theory and practice. With the nature of the module students work is likely to be influenced by current developments and occurrences in the corporate world.

10 Week Work Placement
This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills.

Global Branding

Students will critically appraise global marketing opportunities and gaining competitive advantage to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will explore key aspect of globalisation, regional trading blocks, organisations involved in promoting trade that affect global marketing operations, developing the learner’s problem solving, decision-making and critical evaluative skills associated with global marketing.

  • OR Two from the following;
    • ​Business Ethics and Social Responsibility
    • Contemporary Issues in Global Business
    • Small Business Enterprise
  • Strategic Marketing Management

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs