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BA (Hons) Event Management

 

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Codes:

College C58

UCAS N820

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 96 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Carly Smith
I knew selecting Chichester was right for me. The classes were small; you got to know your classmates and it proved a great learning environment. Running my own event in the third year gave me valuable hands on experience that I wouldn't have got from writing a dissertation.

Course content

Ranked 3rd in the UK for personal development on the National Student Survey 2016, the degree has been designed in consultation with event professionals and event organisations to ensure an appropriate balance between the academic context for events and an appreciation of the applied, logistical, business and operational elements of event management.

You will learn from and plan events with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.

The event management degree route draws on the skills and expertise of our teaching staff who come from a range of disciplines and includes modules in the areas of business management, project management, hospitality, sponsorship, public relations, multi-media marketing and mega-events. 

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. Our close relationship with Goodwood Estates provides the opportunity for our students to work with experts at events such as:

  • Goodwood Members' Meeting
  • Goodwood Festival of Speed
  • Goodwood Revival
  • Glorious Goodwood

You will also have the opportunity to undertake a one-year placement as part of the degree in your third year. The emphasis on practical experience through contact with 'real world' situations is an integral part of the programme. 

The BA(Hons) Event Management degree at Chichester is a business based degree that will equip you with the skills to be successful in this very competitive industry.

The modules that you will study in years one and two will give you the grounding necessary to deliver a 'live' event for a client in years two and three of the degree. Students can also choose to write a thesis for their management project in the final year.

Modules you will study on the course include tourism and events environment, management and organisations, event design and planning, hospitality, project management and operations management.

Emphasis will also be placed on health and safety and risk management. Final year modules, sponsorship and public relations and marketing communications are designed to support you in the delivery of you final 'live' event or your thesis. 

Each module you'll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students.

For your final year ‘live’ event, you may work with tutors in even smaller groups of 6-8 to deliver an event for a client. In the past students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days. If you choose to write a thesis, you will be assigned to your own personal project supervisor.

Our assessments are varied and you may be asked to write event proposals, operational plans, design social and multimedia tools or websites, plan live events and to deliver PowerPoint pitches and presentations.

We believe that this hands-on approach to learning and varied assessment is the most effective way to develop the skills that employers are looking for. 

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Our facilities

You will undertake your academic work in small group workshops housed in one of three Georgian mansions with state of the art features including touch screen electronic white boards and high speed WiFi. Some of your lectures will also take place in our cutting-edge Tech Park which has access to brand new equipment, machines and studios.

All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a 'face in the crowd'. 

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex County Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park.

The Dome, which houses stunning conference facilities, is the venue for the JUMP Awards Ceremony, which our second year students organise as part of the Green Action Scheme.

Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more.

If that's not quite enough for your needs we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

Event Management students go on to work in the corporate, international hospitality, tourism, sport and charity sectors.

Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management.

Several of our students enter their industries at the junior management level. 

Here is what graduate, Zoe Lambert, has to say about her new job at ‘St Martin’s in the Field’

ZOE LAMBERT from Wendy on Vimeo.

Postgraduate Pathways

The Business School also has a diverse and exciting range of full and part time postgraduate programmes including:

  • Business Intelligence
  • Digital Marketing
  • Data Science & Analytics
  • Leadership & Management
  • MBA
  • PGCE
  • PHD Research

*Alumni receive 15% discount on postgraduate fees

 

Work placements

The degree was designed in consultation with event and hospitality professionals to ensure that you gain the relevant skills and experience required to work within this glamorous but growing and dynamic sector of the service economy.

You’ll have the option to undertake a professional placement by completing a one-year internship in year three. Following this placement, you’ll return to university to complete your final year.

Students have found placements in the international financial and hospitality sectors including:

  •  Normura Investment bank
  •  Shangri-La Hotel
  •  MCI Innovative Communications
  •  Grange Hotel St Pauls
  •  Caistor Hall Hotel
  •  Best Parties Ever
  •  Concerto Group
  •  Rugby Players Association
  •  Christs Hospital
  •  Goodwood

Here is what our students say about their placement experience:

ELIZABETH PERRY 

ABIGAIL MILES 

Course accreditations

Indicative modules

YEAR ONE MODULES

Academic and Professional Skills

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers.  Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

The Contemporary Tourism and Event Environment
 

The aim of this introductory module is to introduce students to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national and international level.

Event Design, Planning and Creation
 

During the last 30 years the events industry has emerged as an important component within the economies of most countries. Increasingly, events are seen as an integral part of regeneration and development strategies in many different settings and destinations. The aim of this module is to introduce students to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them. Local fieldtrips and case studies from the national and international event environment will be used to emphasise the diverse nature of event design and creation, and the different settings in which these could be planned.

Enterprise Awareness
This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning.

Entrepreneurial Mind-set
This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

Introduction to Marketing

A hands-on module exploring and applying the principles of marketing and utilising marketing models and theory in a modern business environment through working with real clients to solve their marketing problems.

Introductory Law for Managers
This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​
Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Social Media
This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

 

YEAR 2 MODULES

Consumer Behaviour​
This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Sustainable Competitive Advantage for the Services Sector
The aim of this module is to examine the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. The module is designed to introduce students to basic management principles and contextualise approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as tourism, events, retail, and hospitality. The module will also look at how competitive advantage is influenced by key issues such as entrepreneurship, particularly in relation to micro-business and SMEs, and how wider forces of globalisation are impacting on business strategy.

Digital Campaign Planning
Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

Guru Lectures
This module is part of the IT for Business Management (ITMB) & Software Development for Business programme undertaken in association with the e-skills. During the academic year the students will participate in Guru Lectures (industry leaders give talks and impart their knowledge and expertise to students). It is anticipated that taking part in the lectures will provide the students with the opportunity to appreciate and apply the theoretical knowledge gained within the IT based programmes. Additionally the students should recognise that Technology can rapidly evolve and it is important they stay current with industry thinking and practice.

Brands & Branding
This module introduces students to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management.

Managing Mega Event Destinations.

The aim of this module is to provide you with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides a detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable you to develop practical experience in planning and implementing a small-scale event.
 

Luxury Marketing
This module will provide students with the opportunity to explore and appraise the concepts & principles of luxury brand development and luxury marketing. Students will use brand management tools to explore ideas around brand DNA and essence, personality and look at other aspects such as imagery, colour and typography that help build a luxury brand’s visual identity. Wider aspects of marketing in the luxury sector such as digital, sport and not for profit will also form part of this introductory module to luxury marketing. The module will provide the framework to create a conceptual brand extension idea and marketing collateral within the luxury sector enabling students to develop knowledge and skills in using and applying core marketing concepts and theories to this fast growing sector.

Managing and Planning Events: from Principles to Practice

The aim of this module is to provide students with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides students with detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable students to develop practical experience in planning and implementing a small-scale event. 

Operations  Management
This module provides a survey of the operations management function. The module reviews the development of operations management chronologically with an emphasis on the impact of increasing specialisation, system analysis, and process-based approaches to work on society and across different economic sectors, and especially the service sector. Key managerial decision areas for operations managers are discussed: system resources, planning and control, quality, and innovation management.

Research Skills
The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

Purple Goldfish and the Art of the Service Experience

Within increasingly competitive tourism and business environments, experience and service have become core elements of strategy, as businesses seek to improve the quality and competitiveness of products, services, and experiences they offer. Businesses have placed greater emphasis on service differentiation, the so called ‘Purple Goldfish’, where increasing emphasis is placed on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. The aim of this module is to introduce students to the principles and practices related to the development and management of customer service strategies from which they can creatively deliver high quality customer experiences.

The Professional Graduate 
This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

 

YEAR 3 MODULES

10 Week Work Placement
This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

Business Strategy
The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

Public Relations and Sponsorship

In an increasingly globalised society and media, most organisations and businesses are managing their public relationships (PR) to ensure that appropriate and sufficient information about their operations is passed to the public in a deliberate, planned and sustained manner, so that a mutual understanding is created and maintained between an organisation and its public. Closely associated with it, companies are increasingly looking at sponsorship as a way to effectively promote their business name, products, services or image, but also to develop and enhance their social and corporate responsibility. Thus, the aim of this module is to provide students with an understanding of the management principles and tools of public relations and sponsorship, which are applicable to any business regardless of their area of operations or products.

Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Students are prepared for the project through the Business Research module (BML201) in level 5 where they are introduced to different approaches to research. Students will also be familiar with different types of research associated with disciplines studied previously in their chosen pathway.

The project provides a vehicle for students to demonstrate the extent to which they have managed the final transition from a tutor-led approach to student centred learning. The issue is chosen, investigated and published by the student, with the support of a supervisor. It enables students to demonstrate their capacity for sustained independent thought, learning and critical reflection in a major piece of work.

The subject chosen will normally be concerned with the investigation of one or more management issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement the project will usually be set in the context of the host organisation. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project. The university has a range of external contacts that may require specific projects but it is within the nature of the module, even in these cases, that students must approach the organisation and agree suitable terms of reference. Another context for the management project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a management issue.

Whilst the topic might well be one that is of interest the end product must have findings that are generalisable and capable of broad application. A library based dissertation may also be acceptable, but it must consider the management implications of the study, and cannot be purely literature based.

Applied Event management 1. 2. 3

The aims of this module are twofold, the first being to provide students with the opportunity to implement a live external event that constitutes the final assignment of the BA (Hons) Event Management. The module’s second aim is to enable students to reflect on their personal professional development as event management practitioners, and use this self-reflection to assess how their participation in the programme’s Stewardship activities and the implementation of two live events has enabled them to develop the academic and professional skills that will allow them to transition into the workplace. This module is based on student self-directed activities supported with on-demand group tutorials at key points of the event implementation process. At the end of this module students would have implemented a medium-scale external event and will have produced a detailed PDP document and skill portfolio that will serve to support their curriculum vitae.

Global Branding

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

Contemporary Issues in HRM​
The aim of this module is to provide students with an opportunity to select, research and critically assess a range of contemporary HR issues in depth. Examples of such issues might include surveillance, emotional intelligence, aesthetics, discrimination in the workplace, the changing psychological contract, harassment and bullying at work, incivility in the workplace, ‘healthy’ organisations, and the intensification of work. Enquiry-based learning methods will be used to explore the nature and implications of these issues and particular emphasis will be placed upon how the HR function can contribute to the effective management of them.

The module will further focus on developing independent research and study skills to instil the qualities of an independent learner and thinker in the students.

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate. 

Our 97% student satisfaction rating is due to the fact that we are focused on supporting your ambitions, in parallel with ensuring that the needs of employers are met. 

With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs

Field trip costs

Field trip to Barcelona  every year but this module (BML 223) is optional. The cost of the trip is around £600. 

Other field trips that are compulsory on the course and that should be budgeted for would cost around an additional £50.