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BA (Hons) Marketing

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Codes:

College C58

UCAS N500

Course Length:

3 years (4 years with work placement) Full Time

Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Work Placements

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Codes:

College C58

UCAS N500

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 104 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.
Ashley Beaumont
Marketing

I chose the University of Chichester because of how the classes are set up. I knew if I had to sit in a massive lecture hall with 200+ other students, my learning would have been very limited compared to classes of 20-30 students. My degree enhanced my employability through group work and adapting to new situations. 

Course content

The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.

Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of  luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. Students will also have the option to gain the CIM Certificate in Marketing in their 2nd or final years.

To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project*, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (*or students can opt to study marketing communications alongside a traditional management project.)

This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.

 

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

THE TECH PARK

Tech Park Exterior

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

THE DOME

The Dome Exterior

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

LEARNING RESOURCE CENTRE 

LRC Exterior

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, were lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

THE SURROUNDING AREA

Bognor Seafront

We have a relaxed, friendly, yet professional working environment all on a beautiful green campus but it doesn't stop there. Across the road is Hotham Park, a charming space to walk, relax and take part in seasonal events. We are also based a five-minute walk away from the beach, popular for swimming and watersports. Visit Love Bognor to discover more about Bognor Regis. 

 

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

WHAT OUR STUDENTS THINK...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

PROFESSIONAL PLACEMENT – 1 YEAR INTERNSHIP

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 WEEK WORK PLACEMENT

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

PLACEMENT OFFICE

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

TYPES OF PLACEMENT

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

Course accreditations

Indicative modules

Year 1:

Business Information Systems

This module is designed to introduce all management students to business information systems and how they are used to support businesses effectively. It is the first part of an information systems theme running through the course that will be undertaken by all IT Management for Business (ITMB) and Software Development for Business (SDfB) students.

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning.

Entrepreneurial Mindset
This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

Introductory Law for Managers

This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Social Media

This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

Academic and Professional Skills (APS)

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers. Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

Year 2: 

Consumer Buyer Behaviour​

This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Digital Campaign Planning

Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

Brands & Branding

This module introduces students to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management.

Luxury Marketing

This module will provide students with the opportunity to explore and appraise the concepts & principles of luxury brand development and luxury marketing. Students will use brand management tools to explore ideas around brand DNA and essence, personality and look at other aspects such as imagery, colour and typography that help build a luxury brand’s visual identity. Wider aspects of marketing in the luxury sector such as digital, sport and not for profit will also form part of this introductory module to luxury marketing. The module will provide the framework to create a conceptual brand extension idea and marketing collateral within the luxury sector enabling students to develop knowledge and skills in using and applying core marketing concepts and theories to this fast growing sector.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

The Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Year 3: 

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

10 Week Work Placement

This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following:

Business Ethics and Social Responsibility

To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. To develop students’ skills in critical analysis and argument, in particular ethical reasoning. To have students discuss critically current business and government policies relating to corporate social responsibility. To have students reflect on their own moral values, their attitudes and behaviour.

  • Contemporary Issues in Global Business

This module introduces you to a range of current global issues that businesses need to be aware of to successfully compete and grow in an increasingly competitive international business environment.  The module focuses on specific business issues that will broaden your understanding of the challenges and opportunities that organisations face when working with overseas clients, operating global supply chains and working with people of different nationalities and cultures.  The module aims to enhance your existing business knowledge and build on it further by exploring a range of global issues you may not have had the opportunity to fully evaluate until now.  There are many global business and economic issues that businesses face in today’s rapidly changing political and economic environment, with some of the main ones explored in-class and through guided learning.

  • Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

  • Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement, the project will usually be set in the context of the host organisation and could relate to the implementation of the plan developed within Agency Life, an adaptation of that plan, or another project identified by the sponsor. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project, or implement the plan that they developed in Agency Life. Another context for the project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a Marketing management issue.

  • Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

We are an accredited Chartered Institute of Marketing (CIM) Graduate Gateway institution.

Additional Costs

Include Additional Costs: 

Additional Costs

Business Forum

The Business Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages