Book a campus tour

BA (Hons) Marketing and Event Management

 

Read More

Codes:

College C58

UCAS NN58

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 104 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Carly Smith
Events Management
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number. Running my own event in the third year gave me valuable hands on experience. My course also gave me a huge number of transferable skills that I have now been able to use in a marketing and events environment.

Course content

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing and event topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, where lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park. The Dome, which houses stunning conference facilities, is the venue for the Green Oscars Awards Ceremony, which our second year students organise as part of the Green Action Scheme. Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more. If that's not quite enough for your we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

The degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing

Students wanting to specialise in Event Management go on to work in the corporate, international hospitality, tourism, sport and charity sectors. Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management. Several of our students entre their industries at the junior management level.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.

Postgraduate Pathways

Postgraduate study options are also available at Chichester include PGCE and Masters.

  • MA Management and Leadership
  • MSc International Business
  • PGCE Primary
  • Postgraduate Research (PhD)

Alumni receive a 15% discount on postgraduate courses at Chichester.

 

Course accreditations

Indicative modules

Depending on your route you will study some of the following modules:

Year 1:

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning

Entrepreneurial Mindset

This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

Event Design, Planning and Creation

During the last 30 years the events industry has emerged as an important component within the economies of most countries. Increasingly, events are seen as an integral part of regeneration and development strategies in many different settings and destinations. The aim of this module is to introduce students to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them. Local fieldtrips and case studies from the national and international event environment will be used to emphasise the diverse nature of event design and creation, and the different settings in which these could be planned.

Management and Organisations​

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Social Media

This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

The Contemporary Tourism and Event Environment

The aim of this introductory module is to introduce students to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national and international level.

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

  • APS 1

Year 2:

Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Consumer Buyer Behaviour​

This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

Digital Campaign Planning

Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

Project Management

This module aims to equip students with the tools and skills necessary to manage projects effectively. Specific objectives are:

To demonstrate the importance of following a prescribed project management methodology

To introduce the concepts of project management in a practical way including: 1. effective scoping 2. planning 3. resource allocation 4. risk and issue management 5. project monitoring 6. reporting and review

Provide the basis for business case development and subsequent budget management.

Sustainable Enterprise & Circular Economy

Businesses are increasingly recognising the importance of considering to the widest range of stakeholders who may be affected or have an influence over their business, giving raise to calls for greater social corporate responsibility, while the wide impact of businesses on the environment has highlighted the need to ensure the long-term viability of the resources they use. This has given raise to the implementation of sustainable development principles in business and the emergence of the concepts such as ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning, and where the concept of product lifecycle is being applied to maximise the benefits of manufactured products and minimise their detrimental effects at every stage of their production and use, from design to eventual recycle or reuse. Thus, the module aims to examine the concept of sustainability applied to the business environment, while critically exploring the concept of sustainable business management by applying it to a range of case studies, including tourism, events and the wider business environment, at a national and international level. The purpose of the module is to enable students to become familiar with the ideological underpinnings, principles and practices relating to sustainable business management, to have a coherent and functional understanding of this concept within a range of business and operational environments, and to be able to practically apply it to a business of their choice.

Planning and Managing Events: Principles to Practice

The aim of this module is to provide students with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides students with detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable students to develop practical experience in planning and implementing a small-scale event.

Purple Goldfish & the Art of Service Experience

Within increasingly competitive tourism and business environments, experience and service have become core elements of strategy, as businesses seek to improve the quality and competitiveness of products, services, and experiences they offer. Businesses have placed greater emphasis on service differentiation, the so called ‘Purple Goldfish’, where increasing emphasis is placed on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. The aim of this module is to introduce students to the principles and practices related to the development and management of customer service strategies from which they can creatively deliver high quality customer experiences.

Year 3:

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Students are prepared for the project through the Business Research module (BML201) in level 5 where they are introduced to different approaches to research. Students will also be familiar with different types of research associated with disciplines studied previously in their chosen pathway.

The project provides a vehicle for students to demonstrate the extent to which they have managed the final transition from a tutor-led approach to student centred learning. The issue is chosen, investigated and published by the student, with the support of a supervisor. It enables students to demonstrate their capacity for sustained independent thought, learning and critical reflection in a major piece of work.

The subject chosen will normally be concerned with the investigation of one or more management issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement the project will usually be set in the context of the host organisation. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project. The university has a range of external contacts that may require specific projects but it is within the nature of the module, even in these cases, that students must approach the organisation and agree suitable terms of reference. Another context for the management project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a management issue.

Whilst the topic might well be one that is of interest the end product must have findings that are generalisable and capable of broad application. A library based dissertation may also be acceptable, but it must consider the management implications of the study, and cannot be purely literature based.

Applied Event Management 1

The aim of this module is to review, design and complete each of the planning steps required for the operational implementation of the live external event that students taking the BA (Hons) Event Management need to complete as part of their final year triple-weighted module. Students will be guided towards potential event projects and delivery opportunities based on employer links facilitated by the academic staff team. This module is based on a series of tutorials and workshops delivered by academic staff and industry practitioners, and is designed to provide specialist, targeted support to students preparing their final year event. At the end of this module students would have completed the first part of their final triple-weighted module, and demonstrated the planning and logistical preparation for their final year event. Students will have completed a detailed event planning document to use as the basis of Applied Event Management 2 and 3.

Applied Event Management 2 & 3

The aims of this module are twofold, the first being to provide students with the opportunity to implement a live external event that constitutes the final assignment of the BA (Hons) Event Management. The module’s second aim is to enable students to reflect on their personal professional development as event management practitioners, and use this self-reflection to assess how their participation in the programme’s Stewardship activities and the implementation of two live events has enabled them to develop the academic and professional skills that will allow them to transition into the workplace. This module is based on student self-directed activities supported with on-demand group tutorials at key points of the event implementation process. At the end of this module students would have implemented a medium-scale external event and will have produced a detailed PDP document and skill portfolio that will serve to support their curriculum vitae.

Public Relations and Sponsorship

In an increasingly globalised society and media, most organisations and businesses are managing their public relationships (PR) to ensure that appropriate and sufficient information about their operations is passed to the public in a deliberate, planned and sustained manner, so that a mutual understanding is created and maintained between an organisation and its public. Closely associated with it, companies are increasingly looking at sponsorship as a way to effectively promote their business name, products, services or image, but also to develop and enhance their social and corporate responsibility. Thus, the aim of this module is to provide students with an understanding of the management principles and tools of public relations and sponsorship, which are applicable to any business regardless of their area of operations or products.

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

Global Branding

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

  • Two from the following;

Business Ethics

To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. • To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. • To develop students’ skills in critical analysis and argument, in particular ethical reasoning. • To have students discuss critically current business and government policies relating to corporate social responsibility. • To have students reflect on their own moral values, their attitudes and behaviour.

Global Business

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

  • Work Based Personal Development

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs