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BA (Hons) Marketing and Human Resource Management

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Codes:

College C58

UCAS NN56

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical offier (individual offers may vary):

Tariff points: 104 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma: Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before-and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

Our BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector.

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, where lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations. With the knowledge gained in Human Resources student could also choose to their career down this path, giving them the extra skills required to successfully market the company they work for and attract employees to the company using marketing methods learnt on the course.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

There is also an additional fourth year option available with this course involving a professional placement.

Course accreditations

Indicative modules

  • You will study predominately marketing modules however you will able to select and swap some with our Human Resources modules.

Year 1: 

Management and Organisations​

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Introductory Law for Managers

This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Business Information Systems

This module is designed to introduce all management students to business information systems and how they are used to support businesses effectively. It is the first part of an information systems theme running through the course that will be undertaken by all IT Management for Business (ITMB) and Software Development for Business (SDfB) students.

Social Media Marketing

This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning.

Entrepreneurial Mindset

This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

  • APS 1

Year 2: 

Consumer Buyer Behaviour​

This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Brands & Branding

This module introduces students to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management.

Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Human Resource Management

This module builds upon the Level 4 module, Management and Organisations, and aims to provide and develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Employee Development

This module is designed to provide a thorough evaluation of current thinking and practice in the development of employees. The aim is to critically examine the contribution that learning and development makes to individual and organisational performance. The module will also provide a range of frameworks and approaches for students to build their practice in developing people within the context of overarching human resource and business strategies.

A range of approaches to the application of learning and development within organisations will be investigated and critically evaluated. The module aims to develop students’ knowledge of: the national and international context of learning and development; the role of employee development as part of business strategy; the role of learning and development in career management; the practical aspects of implementing development programmes and different approaches to learning for individuals and organisations.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

Luxury Marketing

This module will provide students with the opportunity to explore and appraise the concepts & principles of luxury brand development and luxury marketing. Students will use brand management tools to explore ideas around brand DNA and essence, personality and look at other aspects such as imagery, colour and typography that help build a luxury brand’s visual identity. Wider aspects of marketing in the luxury sector such as digital, sport and not for profit will also form part of this introductory module to luxury marketing. The module will provide the framework to create a conceptual brand extension idea and marketing collateral within the luxury sector enabling students to develop knowledge and skills in using and applying core marketing concepts and theories to this fast growing sector.

Digital Campaign Planning

Through a combination of workshops, video, student-led activities and case studies, students will cover the following areas: • The relationship between Marketing, traditional marketing communications, digital media, and mobile technologies • How to undertake a Digital audit, develop engaging (and creative) content and measure success within a campaign • Digital marketing campaign frameworks, their implementation, management and control • An understanding of the key digital channels: search marketing, display advertising, email, social media marketing, mobile and affiliate marketing • The future of Digital Marketing, new media and mobile technology and their potential impact

Leadership

This module invites students to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions. It encourages students to avoid simplified prescriptions for effective leadership and encourages them to expand their thinking on alternative strategies as they look forward to their future role as potential leaders in organisations.

Year 3:

EITHER; 

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Students are prepared for the project through the Business Research module (BML201) in level 5 where they are introduced to different approaches to research. Students will also be familiar with different types of research associated with disciplines studied previously in their chosen pathway.

The project provides a vehicle for students to demonstrate the extent to which they have managed the final transition from a tutor-led approach to student centred learning. The issue is chosen, investigated and published by the student, with the support of a supervisor. It enables students to demonstrate their capacity for sustained independent thought, learning and critical reflection in a major piece of work.

The subject chosen will normally be concerned with the investigation of one or more management issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement the project will usually be set in the context of the host organisation. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project. The university has a range of external contacts that may require specific projects but it is within the nature of the module, even in these cases, that students must approach the organisation and agree suitable terms of reference. Another context for the management project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a management issue.

Whilst the topic might well be one that is of interest the end product must have findings that are generalisable and capable of broad application. A library based dissertation may also be acceptable, but it must consider the management implications of the study, and cannot be purely literature based.

Strategic Human Resource Management

Teaching and Learning Methods

A series of workshops will provide the environment in which practical and conceptual frameworks will be considered. These sessions are designed to be participative and will use a range of learning methods, including: • Case studies • Directed reading/research with subsequent presentations or feedback • Self-reflection and research • Visits to and speakers from external organisations • Workshop exercises and mini-discussion groups • Simulations and activities to reflect typical scenarios where students analyse, problem solve and generate a solution with full justification.

Business Strategy

The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

10 Week Work Placement

This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following:

​Business Ethics and Social Responsibility

• To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. • To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. • To develop students’ skills in critical analysis and argument, in particular ethical reasoning. • To have students discuss critically current business and government policies relating to corporate social responsibility. • To have students reflect on their own moral values, their attitudes and behaviour.

Contemporary Issues in Global Business

This module introduces you to a range of current global issues that businesses need to be aware of to successfully compete and grow in an increasingly competitive international business environment. The module focuses on specific business issues that will broaden your understanding of the challenges and opportunities that organisations face when working with overseas clients, operating global supply chains and working with people of different nationalities and cultures. The module aims to enhance your existing business knowledge and build on it further by exploring a range of global issues you may not have had the opportunity to fully evaluate until now. There are many global business and economic issues that businesses face in today’s rapidly changing political and economic environment, with some of the main ones explored in‐class and through guided learning.

Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

Global Branding

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

OR; 

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

Strategic Human Resource Management

Teaching and Learning Methods

A series of workshops will provide the environment in which practical and conceptual frameworks will be considered. These sessions are designed to be participative and will use a range of learning methods, including: • Case studies • Directed reading/research with subsequent presentations or feedback • Self-reflection and research • Visits to and speakers from external organisations • Workshop exercises and mini-discussion groups • Simulations and activities to reflect typical scenarios where students analyse, problem solve and generate a solution with full justification.

Business Strategy

The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

10 Week Work Placement

This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following:

​Business Ethics and Social Responsibility

• To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. • To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. • To develop students’ skills in critical analysis and argument, in particular ethical reasoning. • To have students discuss critically current business and government policies relating to corporate social responsibility. • To have students reflect on their own moral values, their attitudes and behaviour.

Contemporary Issues in Global Business

This module introduces you to a range of current global issues that businesses need to be aware of to successfully compete and grow in an increasingly competitive international business environment. The module focuses on specific business issues that will broaden your understanding of the challenges and opportunities that organisations face when working with overseas clients, operating global supply chains and working with people of different nationalities and cultures. The module aims to enhance your existing business knowledge and build on it further by exploring a range of global issues you may not have had the opportunity to fully evaluate until now. There are many global business and economic issues that businesses face in today’s rapidly changing political and economic environment, with some of the main ones explored in‐class and through guided learning.

Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement, the project will usually be set in the context of the host organisation and could relate to the implementation of the plan developed within Agency Life, an adaptation of that plan, or another project identified by the sponsor. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project, or implement the plan that they developed in Agency Life. Another context for the project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a Marketing management issue.

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs