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BA (Hons) Marketing Level 6 Top-Up

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Institution C58

UCAS N510

1 year Full Time

Entry Requirements and Fees

2020 UK fees: TBC

2020 International fees:TBC

Typical Offer (individual offers may vary):

Minimum of an HND overall Merit Profile (or equivalent) within aligned underpinning Level 5 qualification.

Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.
Ashley Beaumont
BA (Hons) Marketing

I chose the University of Chichester because of how the classes are set up. I knew if I had to sit in a massive lecture hall with 200+ other students, my learning would have been very limited compared to classes of 20-30 students. My degree enhanced my employability through group work and adapting to new situations.

Course content

The BA (Hons) in Marketing Top-Up is an exciting degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.

In the first semester, this one year course will build on your existing Marketing knowledge to develop strategic thinking skills through dedicated strategic and global marketing modules . Alongside this, you will work in an agency environment for a client, to produce a plan in response to the client brief. The second semester offers you the opportunity to undertake a 10 week work placement, or study modules in areas such as ethics and entrepreneurship. You will also undertake a consultancy project on a topic of your choice.

 

 

 

 

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

THE TECH PARK

Tech Park Exterior

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

THE DOME

The Dome Exterior

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

LEARNING RESOURCE CENTRE 

LRC Exterior

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, were lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

THE SURROUNDING AREA

Bognor Seafront

We have a relaxed, friendly, yet professional working environment all on a beautiful green campus but it doesn't stop there. Across the road is Hotham Park, a charming space to walk, relax and take part in seasonal events. We are also based a five-minute walk away from the beach, popular for swimming and watersports. Visit Love Bognor to discover more about Bognor Regis. 

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

 

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

WHAT OUR STUDENTS THINK...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

10 WEEK WORK PLACEMENT

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

PLACEMENT OFFICE

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

TYPES OF PLACEMENT

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

Course accreditations

Indicative modules

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

10 Week Work Placement

This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

OR Two from the following: 

  • Business Ethics and Social Responsibility

To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. • To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. • To develop students’ skills in critical analysis and argument, in particular ethical reasoning. • To have students discuss critically current business and government policies relating to corporate social responsibility. • To have students reflect on their own moral values, their attitudes and behaviour.

  • Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

  • Marketing Consultancy Project 

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement, the project will usually be set in the context of the host organisation and could relate to the implementation of the plan developed within Agency Life, an adaptation of that plan, or another project identified by the sponsor. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project, or implement the plan that they developed in Agency Life. Another context for the project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a Marketing management issue.

  • Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

International English Studies

Include International English Studies: 

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

We are an accredited Chartered Institute of Marketing (CIM) Graduate Gateway institution.

Additional Costs

Include Additional Costs: 

Additional Costs

Business Forum

The Business Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages