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BSc (Hons) Digital Marketing

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you.

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Codes:

College C58

UCAS N530

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 104 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

IELTS 6.0 overall with no element lower than 5.5

Course content

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.

Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. 

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

Our facilities

Teaching at the Business School takes place at the Bognor Regis campus. This includes being taught in buildings such as The Dome and our brand-new Tech Park.

The University of Chichester’s cutting-edge Tech Park aims to produce graduates that have enterprise skills, creativity, technical knowledge and are equipped to enter the graduate workforce. Our Engineering & Design and Creative & Digital Technologies departments are also based in this building and have access to brand new equipment, machines and studios.

The Dome is a historic Georgian building with a modern interior and facilities.  Much of our teaching is seminar style, so you’ll be learning in relatively small groups. On occasion we have some larger rooms, including a lecture theatre, to deliver bigger sessions. Because of this, you’ll benefit from a personalised experience where your lecturers will get to know you by name.

Our Learning Resource Centre (LRC) at Bognor Regis is based at the heart of the campus. Here, you’ll find our Support and Information Zone (SIZ) desk where friendly and supportive staff will be able to assist with many aspects of University life including: general IT and library support; booking laptops and computers; queries relating to academic Registry or Finance; and arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, Disability and Dyslexia, and more.

Our LRC provides ample space to collaborate and complete group work as well as somewhere for you to finish assignments and study quietly. You will have access to bookable PCs, laptops and Macs as well as the latest journals, books and online resources. We also have Moodle pages, were lecturers provide a wealth of information about the topics you will be studying to support your independent learning. When you need to take a break, Costa Coffee on the ground floor provides the perfect space to relax.

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

 

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Course accreditations

Indicative modules

Year 1:

Business Information Systems

This module is designed to introduce all management students to business information systems and how they are used to support businesses effectively. It is the first part of an information systems theme running through the course that will be undertaken by all IT Management for Business (ITMB) and Software Development for Business (SDfB) students.

Fundamentals of Website Development

This module is an introductory module for students with little or no knowledge of websites. It aims to introduce students to the principles of HTML, CSS and good design, providing opportunity for practical work, which will involve analysing and improving web sites.

Social Media Marketing

This module is designed to introduce marketing and digital marketing students to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences. Students will explore the history, development and future of social media as well as looking at tools to manage roles, teams and campaigns.

Management and Organisations

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Entrepreneurial Mindset

This module aims to deepen student’s knowledge through applying an ‘entrepreneurial mindset’ to solve a social enterprise case study. Students will normally work in small groups to develop a proposed solution to the problem, and in parallel with this the task will enable students to develop further (and reflect upon) their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and be the ability to be entrepreneurial. This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole.

APS 1

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

Programming for the Web

This module aims to introduce students to the basic principles of programming in a practical context and provide them with a solid foundation in program specification, general programming design and testing. The module involves the study of a single computer language in detail, but examples from other languages will be used to illustrate the general concepts involved. The second year module, Dynamic and Data Driven online Systems will build upon knowledge and skills gained in this module.

Year 2:

Consumer Buyer Behaviour

This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Brands and Branding

This module introduces students to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management.

Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Luxury Marketing

This module will provide students with the opportunity to explore and appraise the concepts & principles of luxury brand development and luxury marketing. Students will use brand management tools to explore ideas around brand DNA and essence, personality and look at other aspects such as imagery, colour and typography that help build a luxury brand’s visual identity. Wider aspects of marketing in the luxury sector such as digital, sport and not for profit will also form part of this introductory module to luxury marketing. The module will provide the framework to create a conceptual brand extension idea and marketing collateral within the luxury sector enabling students to develop knowledge and skills in using and applying core marketing concepts and theories to this fast growing sector.

Digital Campaign Planning

Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

Data Science and Analytics

This module will provide students with the background to the core concepts of Big Data and data mining with a focus on Business activity and decision making. In addition students will be made aware of the fundamental difference between structured and unstructured data types.

Year 3:

Personalising the Commercial Web Experience

This module aims to develop students. IT and business skills to implement effective web techniques, following on from the level 2 module Analysing and Improving Website Design and Performance. Students will critically analyse a commercial website and identify and justify ways that the visitor experience could be made more personal.

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

10 Week Work Placement

This double module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following;

    • Business Ethics 
    • Global Business
    • Small Business Enterprise
       

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement, the project will usually be set in the context of the host organisation and could relate to the implementation of the plan developed within Agency Life, an adaptation of that plan, or another project identified by the sponsor. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project, or implement the plan that they developed in Agency Life. Another context for the project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a Marketing management issue.

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

Additional Costs

Include Additional Costs: 

Additional Costs

Business Forum

The Business Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages