Search magnifier
Book your Open Day
Pause

BSc (Hons) Digital Marketing

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you.

Read More

Codes:

College C58

UCAS N530

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020 UK fee: TBC

2020 International fee: TBC

Typical Offer (individual offers may vary):

Tariff points: 104 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

IELTS 6.0 overall with no element lower than 5.5

Course content

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.

Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. 

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

Our facilities

You will undertake your marketing workshops in training rooms that are bang up-to-date with design features, touch screen electronic white boards and high speed wifi; housed across three stunning Georgian mansions. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a ‘face in the crowd’.

What's more you have lots of other facilities on this dedicated university campus including latest books, journals and online data in a truly modern library, an IT centre, a student zone complete with Costa Coffee, a gym and much more, oh and if that’s not quite enough for your needs we are just across the road from the beach - brilliant for creativity and inspiration.

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

 

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Course accreditations

Indicative modules

Year 1:

Business Information Systems
This module is designed to introduce management students to business information systems and how they are used to support businesses effectively. The course begins with an introduction to information systems and fundamental concepts, ideas and critical components. This is followed by an introduction to the role, application and management of information systems in supporting business processes.

Fundamentals of Website Development
This module teaches students to build a web site by hand, creating the basic code to get a proper understanding of how HTML and CSS work. Students build a mobile responsive web site that displays on a variety of screen sizes which is quick to load, uses modern standards and is accessible to those with impairments or disabilities. The module covers the basics of search engine optimization (SEO).  

Social Media Marketing
Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

Management and Organisations
It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Entrepreneurial Mindset
In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

  • APS 1
  • Marketing Principles & Practice
  • Programming for the Web

Year 2:

Consumer Buyer Behaviour
This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Brands and Branding
Branding is all around us and an essential element of the marketing communications message. Underpinned by theories and models students will explore branding through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach which really brings brand theory to life. Each taught session is highly interactive and brings in case studies and examples from a range of industry sectors covering topics including luxury, audio, third sector, aviation, tourism and retail.

Professional Graduate 
This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

Luxury Marketing
Building on the fundamentals of branding and using brand management tools, students will explore the construct of luxury through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach to reflect the lustre and excitement of the world of luxury. Key components of this unique module include luxury brand DNA and essence, personality, luxury business principles, organisational structures and design considerations such as imagery, colour and typography that help build a luxury brand’s visual identity.

Digital Campaign Planning
Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

  • Data Science and Analytics

Year 3:

Personalising the Commercial Web Experience
This module aims to develop student’s IT and business skills to implement effective web techniques, building on the skills gained in preceding modules.  Students will critically analyse a commercial website; then identify and justify how the visitor experience can be personalised, providing an improved user experience and a more commercially successful website.

Agency Life
A stand out module for our graduates, bringing together all their learning from previous study. A range of clients provide briefs for strategic marketing plans, digital communications plan, product launch plans, which students need to pitch for, to win.

10 Week Work Placement
This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills

  • OR Two from the following;

    • Business Ethics 
    • Global Business
    • Small Business Enterprise
       
  • Strategic Marketing Management
  • Marketing Consultancy Project

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

Additional Costs

Include Additional Costs: 

Additional Costs

Business Forum

The Business Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages