University in the South East
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in the UK for Business
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for teaching quality
3. Times and Sunday Times Good University Guide 2021
This BA (Hons) Business and Event Management course focuses on building the skills and experience you need in business and event management, particularly the logistical and operational elements of event management. One of the special features about this degree is that in the second and final year, you have the opportunity to plan, design and implement your own events.
Business is brought to life on this BA (Hons) Business and Event Management degree with focus on current real-world business and event and project management practice. You will work on live business projects and case studies to develop your confidence, business knowledge, entrepreneurial mind-set and understanding of event management principles and design.
You will explore a range of topics such as management, events design and creation, marketing, project management, operations management, branding, public relations, virtual events, communications, and sustainability to provide you with a strong foundation of event, project and business management needed by employers today.
Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape. It will also develop your marketing focus should you decide to progress your career in marketing and extend your studies further to gain full Chartered Institute of Marketing (CIM) accreditation.
The course also benefits from opportunities with diverse events in the local and regional area, including:
- Chichester Festivities
- Arundel Festival
- Goodwood Festival of Speed
- Goodwood Revival
- Brighton and London Marathon
On this course you will:
- Explore various business, management and event topics, tactics, opportunities, challenges and solutions.
- Specialise in event management.
- Complete projects with real business clients.
- Be able to complete a 1-year and/or 10-week placement providing valuable work experience.
- Develop valuable soft skills like teamwork, communication, time management and problem solving.
- Have the opportunity to take part in events and activates including trips, events and business forums.
We have recently obtained CMI accreditation for this course which provides you with assurance that our degrees meet current employer requirements of aspiring managers. In addition to your degree, you will be eligible to achieve the Level 5 Diploma or Certificate in Management on graduation at no extra cost or work, if you satisfactorily complete mapped modules. Research shows that CMI accreditation improves your employability within a graduate level job and if you are interested in a management career, this qualification can improve your potential of securing a first level management position. You can apply for ‘Chartered Manager’ status on graduation to improve your management career potential.
This BA (Hons) Business and Event Management degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals. Upon satisfactory completion of year 1, you could be eligible for exemptions from the CIM Certificates in Professional Marketing or Professional Digital Marketing. The University of Chichester is a CIM gateway university, which means that students (and those within 2 years of graduating) have exemptions against the CIM Certificate or Diploma in Marketing or Digital Marketing. This will be useful if you decide to pursue a career in events and marketing and would like to gain further qualifications to enhance your career.
Teaching and Assessment
How you will learn
Throughout the degree, you will learn business, management and event management disciplines from industry experienced lecturers and business guest speakers. You will take part in online discussions and have the opportunity to take part in client visits.
The majority of the course is taught by applying business, management and events theory to practical scenarios where you can develop your problem solving, organisation, planning and project management skills. You will also be able to work with real clients and business on current commercial and business opportunities, challenges and projects. Some of your assessments will focus on individual or collaborative live client projects. You could be assessed through client presentations, peer group assessment, reports or creative and technology outlets such as posters, websites, blogs, social media. If you are pursuing professional association qualifications you will also be assessed by through exams.
To ensure we provide a ‘professional’ environment this course is taught in small, interactive workshops of up to 30 students. In these workshops you will discuss a specific business topic and have opportunities to work on tasks, have group discussions and feedback your views in a supportive and stretching environment.
As a result of our teaching approach, you will develop confidence and interest in the business environment as well as a wide range of soft skills such as teamwork, communication, planning, organising and leadership.
Our assessments aim to reflect work-based scenarios and as a result there are minimal exams with more focus on action and problem-based assessments, with most assessments based on presentations, portfolio work, live event delivery, or reports. Where there are exams, the majority are ‘timed assessments’ and ‘open-book’.
Gain practical experience
This degree has a strong vocational focus which is enhanced by the work placement programme. Live events, internships and short work placements give you valuable work experience to add to your CV and help to prepare you for the workplace on graduation. Placements improve your employability, enterprise skills, build confidence and help you stand out from the crowd in a competitive graduate market and thrive in business after you leave university.
Whilst studying the business management degree, we offer two placement opportunities to help you gain work experience in your chosen career:
1. One-year Placement
This option takes place after your second year of study and is a 48-week internship where you will gain work experience in the career or sector you are interested in. This is particularly useful if you have limited work experience, or would like a career change. During this time, you will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice. Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia. If you decide to complete an internship, you will graduate with a BA (Hons) Business and Event Management (Professional Placement).
2. Work Placement (short)
If you are interested in gaining work experience, but would like to complete your degree in three years, rather than four, we offer a short placement in the final semester of year three. Placements usually begin in mid-January and last until late March and are full time, usually unpaid. This placement is assessed as a double module for your degree and focuses on employability and personal development. During your time on placement, you will focus on a specific project for the organisation and your research dissertation will explore a management issue within the placement organisation. If you have previously opted for the one-year placement, you can also take this short placement at the same, or different business to improve your employability further.
Some students will complete both placement options. Many placement students continue to work for the companies they completed placements with after they graduate, with some offered full time jobs before their results are published.
3. Entrepreneurship placement
Alternatively, you may be interested in starting your own business and being your own boss on a permanent, temporary, full-time or part-time basis. Or, you might want to experiment starting up a business, without too much commitment. If you aspire to be your own boss, you may be interested in the ‘entrepreneurship placement’ in year three, where you create a business idea, write a business plan and explore how to implement it with support from lecturers and Business Hot House mentors. Entrepreneurial talent is sought after by employers who are continuously operating in a competitive marketplace and needing to innovate. So, even if you decide that your business idea is not for you, having the experience of developing and implementing a business idea will provide valuable experiences for being an entrepreneur in the future, or an intrapreneur in the workplace. Plus, it provides an interesting talking piece on job applications, CVs and interviews.
The Business School has a dedicated placement office who will work with you and relevant businesses to help find the best placement match at an appropriate level and suited to your degree.
However, you are ultimately responsible for finding your own placement, but can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses contact us to advertise their placements to students which are forward onto students.
Use industry standard equipment
Learning Resource Centre
Typical offers (individual offers may vary):
Access to HE Diploma
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
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How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.
When does this course start?
This course starts in September 2022.