University in the South East
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student satisfaction for Business Studies
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for teaching quality
3. Times and Sunday Times Good University Guide 2021
This degree has been designed in consultation with event professionals and event organisations to ensure you will experience suitable academic study and practical experience. You will explore the applied, logistical, business and operational elements of event management, and learn from and work with event managers who have staged events all over the world.
An integral part of this programme is emphasis on practical experience through contact with ‘real world’ situations. The BA (Hons) Event Management Top-Up degree is a business based degree that will equip you with the skills to be successful in this very competitive industry. By joining the final year of BA (Hons) Event Management as a top-up student, you can also choose to undertake a 10 week work placement to gain valuable experience working in an organisation, or write a thesis for a management project.
Emphasis will also be placed on health and safety and risk management. Final year modules including, sponsorship, public relations and marketing communications are designed to support you in the delivery of you final ‘live’ event or your thesis. Each module you’ll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students.
For your final year ‘live’ event, you may work with tutors in even smaller groups of 6-8 to deliver an event for a client. In the past students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days. If you choose to write a thesis, you will be assigned to your own personal project supervisor.
Our assessments are varied and you may be asked to write event proposals, operational plans, design social and multimedia tools or websites, plan live events and to deliver PowerPoint pitches and presentations.
We believe that this hands-on approach to learning and varied assessment is the most effective way to develop the skills that employers are looking for.
On this course you will:
- Create, design and stage events.
- Learn from and work with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.
- Hear from guest speakers, attend field trips, and apply for volunteering opportunities.
- Be able to complete a 10-week work placement.
- Develop valuable soft skills like teamwork, communication and time management.
Teaching and Assessment
How you will learn
Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.
Our 97% student satisfaction rating is due to the fact that we are focused on supporting your ambitions, in parallel with ensuring that the needs of employers are met.
With this in mind, key features of our approach to learning and assessment include the following:
- Instead of the more traditional large group lecture method to teaching undergraduate students used by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time. As well as providing an excellent environment for supporting you in the development of your subject expertise, this helps you to develop a wide range of soft skills such as teamwork, communication and time management. These attributes are highly valued by graduate employers.
- We offer opportunities to work with organisations on current commercial and business problems and projects. These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.
What you will study
You will study a selection of core and optional modules. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
This list is indicative and subject to change.
Applied Event Management 1
In this module, you will review, design, and complete each of the planning steps required for the operational implementation of a live external event.
At the end of this module, you will have completed the first part of the triple-weighted event module and demonstrated the planning and logistical preparation for your final year event.
You will be assessed through coursework and a presentation.
Applied Event Management 2 & 3
In this module, you will have the opportunity to implement a live external event as part of your final assignment.
You will reflect on your personal professional development as an event management practitioner and use this self-reflection to assess how your course participation has developed the academic and professional skills you will use in the workplace.
At the end of this module, you will have implemented a medium-scale external event and produced a detailed PDP document and skill portfolio to support your CV.
Business Ethics and Social Responsibility
In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.
You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.
You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.
You will be assessed through an interview and a portfolio.
This module encourages you to critically consider business strategy and design business strategies based on specific tools and models to analyse strategic context.
You will explore:
- the effectiveness of corporate vision
- the application of strategic tools, models, and concepts
- processes of strategy
- and critical success factors in delivering competitive advantage and customer value.
You will be assessed through a case study and an assignment presentation.
This module will give you an insight into the practical impacts of key areas of corporate finance.
You will cover an overview of the core concepts of corporate finance before focusing on specific related areas such as corporate valuation and merger and acquisition activity.
You will be introduced to more complex aspects of finance theory including:
- Portfolio Theory
- Capital Asset Pricing Model
- Capital Structure Theory.
You are encouraged to examine ‘corporate finance in action’ and to link your theoretical studies with practice.
You will be assessed through an essay and an online exam.
This is an ACCA accredited module.
Entrepreneurship (Business Start-Up Idea and Plan)
In this heavily practical module, you will work to develop an idea for a new small business.
You will present this to get feedback on improving the business viability and create a one-year persuasive business plan.
Your classes will focus on developing your understanding the feasibility and viability of each aspect of your business through testing and evaluation.
Assessment is by presentation and creation of the business plan.
Entrepreneurship in Action
Build your own business
This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea.
It may be that you are already running part-time business or have a business idea and you would like to try and implement with support and already have a good understanding of business planning.
Activities could involve:
- creating a website
- making sales
- delivering events
- carrying out in-depth research
- creating social media marketing.
Even if you decide not to continue with the business idea, the knowledge and practical experience gained will equip you with entrepreneurial skills much sought after by employers.
Receive 1-1 mentoring
You will attend weekly 1:1 mentoring with the lecturer and specialist Business HotHouse staff.
Connection with ‘Entrepreneurship’ module
You can take this module alongside the Entrepreneurship module if you would like more guidance in developing an idea and business plan.
In this instance it will be like taking an entrepreneurship placement where your main focus in your final semester is developing and implementing your own business.
Assessment is by implementation portfolio and professional discussion on how the idea is/not viable.
You will develop your understanding of global marketing alongside your problem solving and decision-making skills.
You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment.
You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets.
The module uses a practical and analytical marketing perspective.
You will be assessed through creating a brochure.
Global Business Today
This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.
You will broaden your understanding of the challenges and opportunities businesses face in areas such as:
- international trade after Brexit
- political unrest
- differences in national cultures
- global inequality
- operating sustainably
- and global consumer behaviour.
You will be assessed through creating a conference paper and presentation on one global topic of interest.
Public Relations and Sponsorship
Many businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public.
As part of this relationship, companies are increasingly using sponsorship to effectively promote their business and develop and enhance their social and corporate responsibility.
As such, this module develops your understanding of the management principles and tools of public relations and sponsorship.
Strategic Hospitality Management
This module introduces you to strategic management issues within the contemporary hospitality environment, drawing on examples from across the hospitality, tourism and events sectors. the module will address key internal and external drivers influencing business strategy, and examine the nature of competitive strategy adopted with the hospitality sector. the module will also introduce you to practical operational issues related to hospitality management, and emergent themes such as social and environmental responsibility.
Strategic Human Resource Management
You will consider practical and conceptual frameworks in a series of workshops.
These interactive sessions will use learning methods including:
- case studies
- directed reading
- presentations with feedback
- guest speakers
- workshop exercises
- and mini-discussion groups.
You will take part in simulations and activities to reflect typical business scenarios as you analyse, problem solve and generate a justified solution to a problem.
You will be assessed through an open book assessment, an individual report, a coaching session, and an e-portfolio review.
Use industry standard equipment
Learning Resource Centre
Gain practical experience
This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
On this course you can complete a 10-week placement as part of your studies.
Previous students have found placements at companies including:
- Normura Investment bank
- Shangri-La Hotel
- MCI Innovative Communications
- Grange Hotel St Pauls
- Caistor Hall Hotel
- Best Parties Ever
- Concerto Group
- Rugby Players Association
- Christs Hospital
10 Week Work Placement
During your third year you can complete a 10-week full-time work placement at the start of your final semester. This placement is usually unpaid and is assessed as a double module for your degree, with a focus on employability and personal development.
The Business School has a dedicated placement office. We work with you and relevant businesses to help you find your best placement match and ensure that placements are suitable for your degree. You are ultimately responsible for finding your own placement, but the placement office has many contacts and advertises opportunities from organisations who come back to us each year looking for new students.
Frequently asked questions
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