University in the South East
1. Times and Sunday Times Good University Guide 2021
in the UK for Business
2. National Student Survey 2021
for teaching quality
3. Times and Sunday Times Good University Guide 2021
This degree has been designed in consultation with event professionals and event organisations to ensure you will experience suitable academic study and practical experience. You will explore the applied, logistical, business and operational elements of event management, and learn from and work with event managers who have staged events all over the world.
An integral part of this programme is emphasis on practical experience through contact with ‘real world’ situations. The BA (Hons) Event Management Top-Up degree is a business based degree that will equip you with the skills to be successful in this very competitive industry. By joining the final year of BA (Hons) Event Management as a top-up student, you can also choose to undertake a 10 week work placement to gain valuable experience working in an organisation, or write a thesis for a management project.
Emphasis will also be placed on health and safety and risk management. Final year modules including, sponsorship, public relations and marketing communications are designed to support you in the delivery of you final ‘live’ event or your thesis. Each module you’ll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students.
For your final year ‘live’ event, you may work with tutors in even smaller groups of 6-8 to deliver an event for a client. In the past students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days. If you choose to write a thesis, you will be assigned to your own personal project supervisor.
Our assessments are varied and you may be asked to write event proposals, operational plans, design social and multimedia tools or websites, plan live events and to deliver PowerPoint pitches and presentations.
We believe that this hands-on approach to learning and varied assessment is the most effective way to develop the skills that employers are looking for.
On this course you will:
- Create, design and stage events.
- Learn from and work with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.
- Hear from guest speakers, attend field trips, and apply for volunteering opportunities.
- Be able to complete a 10-week work placement.
- Develop valuable soft skills like teamwork, communication and time management.
Teaching and Assessment
How you will learn
Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.
Our 97% student satisfaction rating is due to the fact that we are focused on supporting your ambitions, in parallel with ensuring that the needs of employers are met.
With this in mind, key features of our approach to learning and assessment include the following:
- Instead of the more traditional large group lecture method to teaching undergraduate students used by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time. As well as providing an excellent environment for supporting you in the development of your subject expertise, this helps you to develop a wide range of soft skills such as teamwork, communication and time management. These attributes are highly valued by graduate employers.
- We offer opportunities to work with organisations on current commercial and business problems and projects. These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.
What you will study
You will study a selection of core and optional modules. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
This list is indicative and subject to change.
Work Placement (Short)Many of our students take this double module as it is an opportunity to gain valuable management experience of working in an organisation for 10-12 weeks during semester two. Typically, you would carry out your Research Dissertation during this placement and focus on the project areas you are working on and a research topic that the organisation will benefit from the most. This module allows you to gain work experience in an area of business and management that you are most interested in working in after graduating and enhance your employability skills. We are not aware of any other university that offers this opportunity, which we know is very attractive to employers. You will be assessed through a learning log submission and an individual presentation.
Business StrategyThis module encourages you to critically consider business strategy. The module is designed for students who may have little or no personal experience of strategic management, and who may not go directly into roles that require strategic management skills. You will design business strategies based on specific tools and models to analyse strategic context. You will consider the effectiveness of corporate vision, the application of strategic tools, models and concepts, processes of strategy, and critical success factors in delivering competitive advantage and customer value. You will be assessed through a case study and an assignment presentation.
Public Relations and SponsorshipMany businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of this relationship companies are increasingly using sponsorship to effectively promote their business and develop and enhance their social and corporate responsibility. This module develops your understanding of the management principles and tools of public relations and sponsorship.
Management ProjectThe module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Many students choose to undertake a project for a client organisation and work with the organisation for ten weeks during their final semester. Your findings must be generalisable and capable of broad application.
Applied Event Management 1In this module you will review, design and complete each of the planning steps required for the operational implementation of a live external event. Your tutors will guide you towards potential event projects and delivery opportunities based on current University relationships with employers. At the end of this module you will have completed the first part of your the triple-weighted event module and demonstrated the planning and logistical preparation for your final year event. You will be assessed through coursework and a presentation.
Applied Events Management 2&3In this module you will have the opportunity to implement a live external event as part of your final assignment. You will reflect on your personal professional development as an event management practitioner and use this self-reflection to assess how your course participation has developed the academic and professional skills you will use in the workplace. At the end of this module you will have implemented a medium-scale external event and produced a detailed PDP document and skill portfolio to support your CV.
Global BrandingYou will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module uses a practical and analytical marketing perspective. You will be assessed through creating a brochure.
Contemporary Issues in HRMThis module is an opportunity to select, research and critically assess a range of contemporary HR issues in depth. You could research topics including surveillance, emotional intelligence, aesthetics, discrimination in the workplace, the changing psychological contract, harassment and bullying at work, incivility in the workplace, ‘healthy’ organisations, or the intensification of work. You will use enquiry-based learning methods to explore the nature and implications of these issues and discuss how the HR function can contribute to their effective management.
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Learning Resource Centre
Gain practical experience
This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
On this course you can complete a 10-week placement as part of your studies.
Previous students have found placements at companies including:
- Normura Investment bank
- Shangri-La Hotel
- MCI Innovative Communications
- Grange Hotel St Pauls
- Caistor Hall Hotel
- Best Parties Ever
- Concerto Group
- Rugby Players Association
- Christs Hospital
10 Week Work Placement
During your third year you can complete a 10-week full-time work placement at the start of your final semester. This placement is usually unpaid and is assessed as a double module for your degree, with a focus on employability and personal development.
The Business School has a dedicated placement office. We work with you and relevant businesses to help you find your best placement match and ensure that placements are suitable for your degree. You are ultimately responsible for finding your own placement, but the placement office has many contacts and advertises opportunities from organisations who come back to us each year looking for new students.
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.
How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.
When does this course start?
This course starts in September 2022.
If you have any further questions about this course please contact firstname.lastname@example.org.