BA (Hons) Event Management Top Up

Applied Event Management 2 & 3

In this module, you will have the opportunity to implement a live external event as part of your final assignment.

You will reflect on your personal professional development as an event management practitioner and use this self-reflection to assess how your course participation has developed the academic and professional skills you will use in the workplace.

At the end of this module, you will have implemented a medium-scale external event and produced a detailed PDP document and skill portfolio to support your CV.

Business Ethics and Social Responsibility

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.

You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.

You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.

Assessment

You will be assessed through an interview and a portfolio.

Business Strategy

This module encourages you to critically consider business strategy and design business strategies based on specific tools and models to analyse strategic context.

You will explore:

• the effectiveness of corporate vision
• the application of strategic tools, models, and concepts
• processes of strategy
• and critical success factors in delivering competitive advantage and customer value.

Assessment

You will be assessed through a case study and an assignment presentation.

Corporate Finance

This module will give you an insight into the practical impacts of key areas of corporate finance.

You will cover an overview of the core concepts of corporate finance before focusing on specific related areas such as corporate valuation and merger and acquisition activity.

You will be introduced to more complex aspects of finance theory including:

• Portfolio Theory
• Capital Asset Pricing Model
• Capital Structure Theory.

You are encouraged to examine ‘corporate finance in action’ and to link your theoretical studies with practice.

Assessment

You will be assessed through an essay and an online exam.

Accreditation

This is an ACCA accredited module.

Entrepreneurship (Business Start-Up Idea and Plan)

In this heavily practical module, you will work to develop an idea for a new small business.

You will present this to get feedback on improving the business viability and create a one-year persuasive business plan.

Your classes will focus on developing your understanding of the feasibility and viability of each aspect of your business through testing and evaluation.

Assessment

Assessment is by presentation and creation of the business plan.

Entrepreneurship in Action

Build your own business

This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea.

It may be that you are already running a part-time business or have a business idea and you would like to try and implement with support and already have a good understanding of business planning.

Activities could involve:

• creating a website
• making sales
• delivering events
• networking
• carrying out in-depth research
• creating social media marketing.

Even if you decide not to continue with the business idea, the knowledge and practical experience gained will equip you with entrepreneurial skills much sought after by employers.

Receive 1-1 mentoring

You will attend weekly 1:1 mentoring with the lecturer and specialist Business HotHouse staff.

Connection with ‘Entrepreneurship’ module

You can take this module alongside the Entrepreneurship module if you would like more guidance in developing an idea and business plan.

In this instance it will be like taking an entrepreneurship placement where your main focus in your final semester is developing and implementing your own business.

Assessment

Assessment is by implementation portfolio and professional discussion on how the idea is/not viable.

Global Branding

You will develop your understanding of global marketing alongside your problem solving and decision-making skills.

You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment.

You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets.

The module uses a practical and analytical marketing perspective.

Assessment

You will be assessed through creating a brochure.

Global Business Today

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.

You will broaden your understanding of the challenges and opportunities businesses face in areas such as:

• international trade after Brexit
• political unrest
• differences in national cultures
• global inequality
• operating sustainably
• and global consumer behaviour.

Assessment

You will be assessed through creating a conference paper and presentation on one global topic of interest.

Public Relations and Sponsorship

Many businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public.

As part of this relationship, companies are increasingly using sponsorship to effectively promote their business and develop and enhance their social and corporate responsibility.

As such, this module develops your understanding of the management principles and tools of public relations and sponsorship.

Strategic Hospitality Management

This module introduces you to strategic management issues within the contemporary hospitality environment, drawing on examples from across the hospitality, tourism and events sectors. the module will address key internal and external drivers influencing business strategy, and examine the nature of competitive strategy adopted with the hospitality sector. the module will also introduce you to practical operational issues related to hospitality management, and emergent themes such as social and environmental responsibility.

Strategic Human Resource Management

You will consider practical and conceptual frameworks in a series of workshops.

These interactive sessions will use learning methods including:

• case studies
• directed reading
• presentations with feedback
• self-reflection
• guest speakers
• workshop exercises
• and mini-discussion groups.

You will take part in simulations and activities to reflect typical business scenarios as you analyse, problem solve and generate a justified solution to a problem.

Assessment

You will be assessed through an open book assessment, an individual report, a coaching session, and an e-portfolio review.