University of the South East
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This BA (Hons) Marketing and Event Management degree combines academic study with practical experience. During this course you will have the opportunity to work with local events providers through placement and voluntary roles, learn from events and marketing professionals with global experience, and explore specific topics that interest you by choosing modules from your second year. You will also benefit from the diversity of local events in Chichester, including Chichester Festivities, Arundel Festival, the Goodwood Festival of Speed and Revival.
In your first year you will share many modules with students from other business courses so you will gain an overview of business and the events industry. You will specialise in events management and marketing from your second year, and have the opportunity to explore on other relevant topics including finance, HR and project management.
You will plan, design and implement two assessed live events during the course. This is valuable experience and means that you’ll have first hand knowledge of events planning and management when you graduate.
On this course you will:
- Create, design and stage your own events.
- Learn from and work with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.
- Hear from guest speakers, attend field trips, and apply for volunteering opportunities.
- Be able to complete a 1-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
This BA (Hons) Marketing and Event Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies and that you will have an automatic exam exemption on one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.
Teaching and Assessment
How you will learn
This course is taught in small interactive workshops of up to 30 students where you will discuss a specific business topic. Your lecturer will will provide a subject with appropriate context, give you tasks to work on, encourage group discussion and provide feedback on the session. You will join a close and supportive environment and develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.
You will be assessed through a range of assignments including:
- Event proposals
- Operational plans
- Designing social and multimedia
- Tools or websites
- Live events and plans
- PowerPoint pitches and presentations
You will plan 2 assessed live events during your course.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
This list is indicative and subject to change.
Select a year
Enterprise AwarenessThis module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use a range of business models to explore the relationships between decisions in operations, sales, marketing and finance. You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess performance. You will be assessed through an group assignment and individual financial portfolio accompanied with a short lecture discussion.
Entrepreneurial MindsetThis module aims to deepen your knowledge of being entrepreneurial by applying an ‘entrepreneurial mindset’ to solve a live case study. You will usually work in small groups to develop a proposed ‘innovative’ solution to the problem or opportunity. In today’s competitive working environment, graduates require strong employability skills, the ability to be entrepreneurial, particularly in creating innovative and viable ideas. This module aims to develop these competencies and improve understanding of decision making in being more innovative. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a group presentation and an individual report on how the entrepreneur can be more innovative.
Event Design, Planning and CreationEvents are increasingly seen as an integral part of regeneration and development strategies in many settings and destinations. This module introduces you to the principles of event planning, design and creation. You will develop a detailed understanding and appreciation of the range of event environments you could design, the inherent management challenges event managers face, and the basic design tools you will use as an event manager. You could take part in local field trips and will explore national and international events case studies.
Management and OrganisationsYou will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Social MediaThis module will introduce you to social media from a business and professional perspective. You will investigate tactical aspects of social media and the concept of digital consumers and engaging brand experiences. You will explore the history, development and future of social media and investigate tools to manage roles, teams and campaigns. You will be assessed through a discussion, presentation, and individual report.
The Contemporary Tourism and Event EnvironmentThis module will introduce you to the characteristics of the contemporary tourism and event environment and provide a foundation for the study of tourism and events at a local, regional, national and international level. You will be assessed through a 1500 word essay and a 7-8 minute group presentation.
Marketing Principles and PracticeThis introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing, and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You will explore business aspects such as contemporary society, digital innovations and disruptive business models. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a business report.
Academic and Professional Skills (APS)This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you. You will be assessed through a portfolio.
Professional GraduateThis practically-led module will support you to develop a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development for graduate recruitment and/or your one-year internship placement. The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP). This is a Chartered Management Institute accredited module. You will be assessed through two assignments, a mock job/placement interview and PDP report with action plan.
Consumer Buyer BehaviourThis module will equip learners with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Research Skills for BusinessThis module introduces you to business and management research to prepare you for your final year management project or equivalent personal study. You will cover the rationale and contextualisation for use of qualitative and quantitative research methodologies and explore the philosophical underpinnings and basic elements of research design. You will use computer-based statistical techniques to analyse and present quantitative data using SPSS. You will also work collaboratively on a small scale research project.
Digital Campaign PlanningThe main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.
Project Management (Sport)This module is an introduction to the essential tools and methodologies for managing an effective sports project. The methodology used will be PRINCE2 to develop your own sports project. The content will include: Introduction to Project Management, Planning a Project, and Managing Successful Projects.
Sustainable Business and Circular EconomyBusinesses are increasingly recognising the range of stakeholders who may be impacted by or have an influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses and their environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning. You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events and the wider business environment, at a national and international level. You will be assessed by creating sustainability videos and presentations.
Planning and Managing Events: Principles to PracticeThis module will give you with the conceptual knowledge and practical understanding of the tools, steps and requirements you need to run a successful event. You will gain a detailed understanding and appreciation of the specific and complex requirements needed to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. You will use a vocational, hands-on approach to develop practical experience in planning and implementing a small-scale event.
Purple Goldfish and the Art of the Service ExperienceBusinesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many business now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. This module introduces you to the principles and practices related to the development and management of customer service strategies.
Management ProjectThe module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Many students choose to undertake a project for a client organisation and work with the organisation for ten weeks during their final semester. Your findings must be generalisable and capable of broad application.
Applied Event Management 1In this module you will review, design and complete each of the planning steps required for the operational implementation of a live external event. Your tutors will guide you towards potential event projects and delivery opportunities based on current University relationships with employers. At the end of this module you will have completed the first part of your the triple-weighted event module and demonstrated the planning and logistical preparation for your final year event. You will be assessed through coursework and a presentation.
Applied Events Management 2&3In this module you will have the opportunity to implement a live external event as part of your final assignment. You will reflect on your personal professional development as an event management practitioner and use this self-reflection to assess how your course participation has developed the academic and professional skills you will use in the workplace. At the end of this module you will have implemented a medium-scale external event and produced a detailed PDP document and skill portfolio to support your CV.
Public Relations and SponsorshipMany businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of this relationship companies are increasingly using sponsorship to effectively promote their business and develop and enhance their social and corporate responsibility. This module develops your understanding of the management principles and tools of public relations and sponsorship.
Strategic Marketing ManagementThis module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.
Global BrandingYou will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module uses a practical and analytical marketing perspective. You will be assessed through creating a brochure.
Business Ethics and Social ResponsibilityIn this module you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, and raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used to address ethical considerations as you develop your critical analysis and argument skills and critically discuss current business and government policies relating to corporate social responsibility. You will reflect on your own moral values, attitudes and behaviour and be assessed through an interview and a portfolio.
Global Business TodayThis module introduces you to current global issues that we are hearing about in the news today that are vital for organisations to react to in order to successfully compete and grow. Organisations are operating in an increasingly competitive international business environment and this module broadens your understanding of the challenges and opportunities they face in areas such as international trade during Brexit and political unrest, differences in national cultures, global inequality, operating sustainably and global consumer behaviour. You will be assessed through creating a conference paper and presentation.
Small Business EnterpriseThe module focuses on the environmental factors directly relevant to small businesses as you develop a critical understanding of entrepreneurial process. You will use your earlier business related studies or discipline specific self-employment options to inform your studies and be assessed through an assignment and a presentation.
Work Based Personal DevelopmentMore information on this module will be available soon.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Use industry standard equipment
Learning Resource Centre
Gain practical experience
This degree was designed with event and hospitality professionals to make sure you graduate with the necessary skills and experience to work in this growing and dynamic sector. The course has a strong vocational focus and an exciting work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete both placement options.
Past students have found placements in the international financial and hospitality sectors including:
- Normura Investment bank
- Shangri-La Hotel
- MCI Innovative Communications
- Grange Hotel St Pauls
- Caistor Hall Hotel
- Best Parties Ever
- Concerto Group
- Rugby Players Association
- Christs Hospital
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Here is what our students say about their placement experience:
Where you could go after your studies
When you complete this BA (Hons) Marketing and Event Management degree you will graduate ready to make an impact on the workplace. You will have the knowledge, skills and experience to start your marketing or events career.
Previous students have gone on to work in roles including:
- Events Co-Ordinator
- Technical Assistant
- Events and External Fundraising Manager
- Event Manager
- Marketing Specialist
- Personal Assistant
- Marketing Executive
- Account Executive
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD/MPhil Research
Course Fees 2022/23
Typical offers (individual offers may vary):
Access to HE Diploma
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
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How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.
When does this course start?
This course starts in September 2022.