University in the South East
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This BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector. You will study an overview of business and management to prepare you for industry while you develop your marketing expertise and professionalism with challenging and vocational marketing modules.
This course uses practical teaching methods and real world scenarios, so you will study academically as well as applying your knowledge and skills to projects, placements, and other activities throughout your studies.
You will have the opportunity to complete multiple work placements during your degree, including a paid industrial placement year and a 10 week placement during your final year.
On this course you will:
- Complete projects with real-world clients.
- Learn to be an effective manager and HR team member.
- Discover traditional and up to date marketing strategies.
- Be able to complete a 1-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
This BA (Hons) Marketing and Human Resources Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies.
Teaching and Assessment
How you will learn
This course is taught through small, interactive workshops in classes of up to 30 students. This creates a close, friendly and supportive environment for your studies and helps you to develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.
You will have opportunities to work with organisations on current commercial and business problems and projects. These experiences will provide the basis for some assessments, and will enable you to apply your learning in authentic commercial situations.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
During your third year you will have the opportunity to study International marketing and integrated marketing communications.
This list is indicative and subject to change.
Select a year
Management and OrganisationsYou will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Enterprise AwarenessThis module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use a range of business models to explore the relationships between decisions in operations, sales, marketing and finance. You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess performance. You will be assessed through an group assignment and individual financial portfolio accompanied with a short lecture discussion.
Business Information SystemsWithin this module, we will take you on a journey discovering the relationship of technology with Business. As well as creating an understanding of what an information system (IS) does, we will discuss how IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.
Introductory Law for ManagersThis module will introduce you to law in the commercial world. You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the key legislation organisations need to follow operationally and with customers. You will explore when you may need to seek appropriate professional assistance in business. You will be assessed through an online examination and 1 hour in-class test.
Social MediaThis module will introduce you to social media from a business and professional perspective. You will investigate tactical aspects of social media and the concept of digital consumers and engaging brand experiences. You will explore the history, development and future of social media and investigate tools to manage roles, teams and campaigns. You will be assessed through a discussion, presentation, and individual report.
Entrepreneurial MindsetThis module aims to deepen your knowledge of being entrepreneurial by applying an ‘entrepreneurial mindset’ to solve a live case study. You will usually work in small groups to develop a proposed ‘innovative’ solution to the problem or opportunity. In today’s competitive working environment, graduates require strong employability skills, the ability to be entrepreneurial, particularly in creating innovative and viable ideas. This module aims to develop these competencies and improve understanding of decision making in being more innovative. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a group presentation and an individual report on how the entrepreneur can be more innovative.
Academic and Professional Skills (APS)This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you. You will be assessed through a portfolio.
Marketing Principles and PracticeThis introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing, and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You will explore business aspects such as contemporary society, digital innovations and disruptive business models. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a business report.
Consumer Buyer BehaviourThis module will equip learners with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Brands and BrandingThis module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.
Professional GraduateThis practically-led module will support you to develop a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development for graduate recruitment and/or your one-year internship placement. The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP). This is a Chartered Management Institute accredited module. You will be assessed through two assignments, a mock job/placement interview and PDP report with action plan.
Human Resource ManagementYou will look at the philosophies of Human Resource Management (HRM), current trends and developments, perspectives on HRM and the line managers role and also the impacts of globalisation on HRM practices e.g. structural workforce changes. Focus will also be on performance management, employee engagement and participation, employee recruitment and employee development.
Employee DevelopmentThis module aims to develop your understanding of the principles of developing a skilled and talented workforce and benefits. It explores the factors which influence workforce development and reviews the scope of learning and development in organisations. It also considers different approaches and frameworks for measuring the impact of workforce development and management across different organisations from a national and international perspective. This is a Chartered Management Institute accredited module. Assessment is by individual essay and case study report.
Research Skills for BusinessThis module introduces you to business and management research to prepare you for your final year management project or equivalent personal study. You will cover the rationale and contextualisation for use of qualitative and quantitative research methodologies and explore the philosophical underpinnings and basic elements of research design. You will use computer-based statistical techniques to analyse and present quantitative data using SPSS. You will also work collaboratively on a small scale research project.
Luxury MarketingIn this module you will explore and appraise the concepts and principles of luxury brand development and luxury marketing. You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity. You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit. You will be assessed through an essay.
Digital Campaign PlanningThe main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.
LeadershipThis module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions. It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations. This is a Chartered Management Institute accredited module. You will be assessed by individual presentation and report.
Strategic Human Resource ManagementYou will consider practical and conceptual frameworks in a series of workshops. These interactive sessions will use learning methods including case studies, directed reading, presentations with feedback, self-reflection, guest speakers, workshop exercises and mini-discussion groups. You will take part in simulations and activities to reflect typical business scenarios as you analyse, problem solve and generate a justified solution to a problem. You will be assessed through an open book assessment, an individual report, a coaching session and an e-portfolio review.
Management ProjectThe module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Many students choose to undertake a project for a client organisation and work with the organisation for ten weeks during their final semester. Your findings must be generalisable and capable of broad application.
Business StrategyThis module encourages you to critically consider business strategy. The module is designed for students who may have little or no personal experience of strategic management, and who may not go directly into roles that require strategic management skills. You will design business strategies based on specific tools and models to analyse strategic context. You will consider the effectiveness of corporate vision, the application of strategic tools, models and concepts, processes of strategy, and critical success factors in delivering competitive advantage and customer value. You will be assessed through a case study and an assignment presentation.
Work Placement (Short)Many of our students take this double module as it is an opportunity to gain valuable management experience of working in an organisation for 10-12 weeks during semester two. Typically, you would carry out your Research Dissertation during this placement and focus on the project areas you are working on and a research topic that the organisation will benefit from the most. This module allows you to gain work experience in an area of business and management that you are most interested in working in after graduating and enhance your employability skills. We are not aware of any other university that offers this opportunity, which we know is very attractive to employers. You will be assessed through a learning log submission and an individual presentation.
Business Ethics and Social ResponsibilityIn this module you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, and raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used to address ethical considerations as you develop your critical analysis and argument skills and critically discuss current business and government policies relating to corporate social responsibility. You will reflect on your own moral values, attitudes and behaviour and be assessed through an interview and a portfolio.
Global Business TodayThis module introduces you to current global issues that we are hearing about in the news today that are vital for organisations to react to in order to successfully compete and grow. Organisations are operating in an increasingly competitive international business environment and this module broadens your understanding of the challenges and opportunities they face in areas such as international trade during Brexit and political unrest, differences in national cultures, global inequality, operating sustainably and global consumer behaviour. You will be assessed through creating a conference paper and presentation.
Strategic Marketing ManagementThis module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.
Global BrandingYou will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module uses a practical and analytical marketing perspective. You will be assessed through creating a brochure.
Agency LifeMany jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. Being able to work to tight deadlines, work with clients, unpick a brief, form creative solutions and complete marketing tasks are also vital in many in-house marketing roles. This module will provide you with a critical appreciation of what working within an agency environment is about. You will focus on client pitches, staying on budget, working under intense pressure and exceeding expectations.
Marketing Consultancy ProjectIn this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your project will usually be set in the context of your host organisation. If you choose not to complete a placement you will approach a suitable organisation as a focus for your project, or identify a specific marketing management issue you feel should be investigated.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Use industry standard equipment
Learning Resource Centre
Gain practical experience
This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
Work placements give you valuable work experience to add to your CV and help you to prepare for the workplace after you graduate. The combination of placement opportunities available will help you develop employability and enterprise skills so you are ready to thrive after you leave university.
There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete the placement year and the 10 week placement.
Most students secure placements in London and the South East but you do have the opportunity to travel overseas. Previous students have completed placements in Bahrain, India, Singapore and Australia.
Many placement students continue to work for companies they completed placements with once they graduate, and some are offered full time jobs even before their results are published.
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Where you could go after your studies
BA (Hons) Marketing and Human Resource Management graduates are employed in a range of marketing-related roles. This includes jobs in product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.
You could also choose to follow a Human Resources career. Your skills will help you successfully market the company you work for and attract employees using the marketing methods you explore during your degree.
Some graduates start their own businesses or work in an associated fields where marketing skills are vital, such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.
You may decide to continue your studies to postgraduate level.
This course is accredited with the CIM Graduate Gateway. This means that you will be exempt from the Level 4 Marketing & Integrated Communications and Level 6 Strategic Marketing modules on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD/MPhil Research
Course Fees 2022/23
Typical offers (individual offers may vary):
Access to HE Diploma
Frequently asked questions
How do I apply?
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When does this course start?
This course starts in September 2022.