Student working on a computer

Prepare for your career in marketing or HR with vocational modules and work placements

NN56
3 years Full Time, 4 years Full Time with sandwich placement
Bishop Otter Campus

Top 10

University in the South East

1. Times and Sunday Times Good University Guide 2021

12th

in the UK for Business

2. National Student Survey 2021

100%

student satisfaction for Business Studies

3. National Student Survey 2022

Overview

This BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector. You will study an overview of business and management to prepare you for industry while you develop your marketing expertise and professionalism with challenging and vocational marketing modules.

This course uses practical teaching methods and real world scenarios, so you will study academically as well as applying your knowledge and skills to projects, placements, and other activities throughout your studies. 

You will have the opportunity to complete multiple work placements during your degree, including a paid industrial placement year and a 10 week placement during your final year.

On this course you will:

  • Complete projects with real-world clients.
  • Learn to be an effective manager and HR team member.
  • Discover traditional and up to date marketing strategies.
  • Be able to complete a 1-year or 10-week placement.
  • Develop valuable soft skills like teamwork, communication and time management.

Accreditation

This BA (Hons) Marketing and Human Resources Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies.

Chartered Institute of Marketing logo

Teaching and Assessment

How you will learn

This course is taught through small, interactive workshops in classes of up to 30 students. This creates a close, friendly and supportive environment for your studies and helps you to develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.

You will have opportunities to work with organisations on current commercial and business problems and projects. These experiences will provide the basis for some assessments, and will enable you to apply your learning in authentic commercial situations.

Francesca Williams

BA (Hons) Marketing
"As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before-and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here."

The Course

What you will study

You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.

During your third year you will have the opportunity to study International marketing and integrated marketing communications.

This list is indicative and subject to change.

Select a year

Academic & Professional Skills 1

This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you.

Business Information Systems

Within this module, you will explore the relationship of technology with business.

As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.

Enterprise Awareness

This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business.

You will use the business model canvas to explore the relationships between decisions in operations, sales, marketing, finance, and distribution.

You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess business performance.

Assessment

You will be assessed through a group assignment and individual financial portfolio accompanied with a short professional discussion.

Entrepreneurial Mindset

In today’s competitive business environment, graduates require strong employability skills and a resilient attitude.

This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be more innovative.

You will deepen your knowledge of being entrepreneurial and applying an ‘entrepreneurial mindset’ to solve a real-life case study with a client.

You will usually work in small groups to develop an ‘innovative’ solution to an identified problem or opportunity.

Assessment

You will be assessed through a group presentation to the client and an individual report on how the entrepreneur can be more innovative.

Accreditations

This is a CMI and CIM accredited module.

Introductory Law for Managers

This module will introduce you to law in the commercial world.

You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the key legislation organisations need to follow operationally and with customers.

You will explore when professional legal assistance is required in business.

Assessment

You will be assessed through an online examination and 1 hour in-class test.

Management and Organisations

You will explore business management theories, the role and position of a manager, and your ability to manage others.

You are encouraged to develop your self-awareness as a potential manager and investigate issues like:

  • the history of management
  • structures
  • functions
  • culture
  • sustainability
  • and innovation of an organisation.

You will also explore:

  • aspects of business psychology
  • how people are motivated and behave
  • theories of leadership and conflict management that can be used in effective management.
Assessment

You will be assessed through a report on management topics of interest.

Marketing Principles and Practice

This introductory module explores the role of marketing in the modern business environment.

You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation, and market research.

You will explore business aspects such as contemporary society, digital innovations, and disruptive business models.

Assessment

You will be assessed through a business report.

Accreditation

This is a CMI and CIM accredited module.

Social Media Marketing

This module introduces you to social media from a business and professional perspective.

It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences.

You will explore the history, development and future of social media as well as looking at tools to manage roles, teams, and campaigns.

Brands and Branding

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.

Consumer Buyer Behaviour

This module will equip learners with the fundamentals of consumer behaviour.

Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets their changing needs.

You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

Creating A Sustainable Competitive Advantage in Tourism and the Service Environment

This module examines the importance of competitive strategy in securing a position of advantage in the contemporary service environment.

The module is designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as tourism, events, retail, and hospitality.

The module will also look at how competitive advantage is influenced by key issues such as entrepreneurship, particularly in relation to micro-business and SMEs, and how wider forces of globalisation are impacting on business strategy.

Data Research for Business

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study.

The module takes you on a structured and applied journey, looking at the rationale and contextualisation for the research processes required for business decisions.

You will use qualitative and quantitative research methodologies specifically applied to your degree route or area of study.

Assessment

You will be assessed by market research analysis and recommendations report.

Accreditation

This is a CMI accredited module.

Digital Campaign Planning

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.

Economics for Business

This module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data.

The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining the changing mechanics of national and global markets and the processes of government policy formation.

Assessment

Assessment is by presentation and essay.

Employee Development

This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits.

You will explore the factors which influence workforce development and review the scope of learning and development in organisations.

You will also consider different approaches and frameworks for measuring the impact of workforce development and management across different organisations from a national and international perspective.

Assessment

Assessment is by individual essay and case study report.

Accreditation

This is a CMI accredited module.

Employee Relations

This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.

Finance for Managers

This module will introduce you to several key financial concepts and tools necessary to understand and evaluate business performance, from a primarily financial perspective.

This module assumes minimal prior accounting knowledge and provides a practical understanding and conceptual awareness to students who typically are not planning to follow an Accounting and Finance degree pathway.

Assessment

You will be assessed through an essay/report and an exam.

Accreditation

This is an ACCA accredited module.

Key HR Practices

This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people.

You will examine the skills needed to manage people within various types of work organisations, as you explore:

  • the theory and key principles and practices of recruitment
  • selection
  • retention of talent
  • performance management
  • and reward.

The seminars and supporting literature provide a structure to explore key HR practices within different organisations and contemporary management from a national and international perspective.

Assessment

You will be assessed by case study HR portfolio and time constrained exam with question focus provided in advance.

Accreditation

This is a CIPD and CMI accredited module.

Leadership

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions.

It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

Assessment

You will be assessed by individual presentation and report.

Accreditation

This is a Chartered Management Institute accredited module.

Luxury Marketing

In this module, you will explore and appraise the concepts and principles of luxury brand development and luxury marketing.

You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity.

You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit.

Assessment

You will be assessed through an essay.

Operations Management

Operations management uses a series of processes and inputs (e.g. materials, money, and human resource) to perform operations such as manufacturing and service provision.  These operations give outputs (the finished goods and services).

This module explores how organisations effectively manage facilities, assets, and resources for the efficient delivery of consistent quality goods and services.

Assessment

You will be assessed through a case study presentation of an operational plan.

Accreditation

This is a CMI accredited module.

Project Management

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies.

You will explore techniques for change management and version control and have the opportunity to explore project planning and use Project Management software.

Assessment

You will be assessed through a 3,500-word portfolio.

Purple Goldfish and the Art of Service Experience

Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences.

Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience.

As such, this module introduces you to the principles and practices related to the development and management of customer service strategies.

Sustainable Business and Circular Economy

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility.

This module explores this principle and focuses on businesses environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom line’ and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning.

You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events, and the wider business environment, at a national and international level.

Assessment

You will be assessed by creating sustainability videos and presentations.

Professional Graduate

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace.

You will plan your own development towards your graduate recruitment and if you chose a one-year internship (professional placement), you will focus on applying and preparing for this placement.

The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP).

Assessment

You will be assessed through two assignments, a mock job/placement interview and reflective report with PDP action plan.

Accreditation

This is a CMI accredited module.

Agency Life

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing.

This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This could cover anything from website testing to marketing research, branding design to social media.

You will focus on client pitches, staying on budget, working under intense pressure, and exceeding expectations.

Business Ethics and Social Responsibility

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.

You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.

You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.

Assessment

You will be assessed through an interview and a portfolio.

Business Strategy

This module encourages you to critically consider business strategy and design business strategies based on specific tools and models to analyse strategic context.

You will explore:

  • the effectiveness of corporate vision
  • the application of strategic tools, models, and concepts
  • processes of strategy
  • and critical success factors in delivering competitive advantage and customer value.
Assessment

You will be assessed through a case study and an assignment presentation.

Entrepreneurship (Business Start-Up Idea and Plan)

In this heavily practical module, you will work to develop an idea for a new small business.

You will present this to get feedback on improving the business viability and create a one-year persuasive business plan.

Your classes will focus on developing your understanding the feasibility and viability of each aspect of your business through testing and evaluation.

Assessment

Assessment is by presentation and creation of the business plan.

Global Branding

You will develop your understanding of global marketing alongside your problem solving and decision-making skills.

You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment.

You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets.

The module uses a practical and analytical marketing perspective.

Assessment

You will be assessed through creating a brochure.

Global Business Today

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.

You will broaden your understanding of the challenges and opportunities businesses face in areas such as:

  • international trade after Brexit
  • political unrest
  • differences in national cultures
  • global inequality
  • operating sustainably
  • and global consumer behaviour.
Assessment

You will be assessed through creating a conference paper and presentation on one global topic of interest.

Marketing Consultancy Project

In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your project will usually be set in the context of your host organisation. If you choose not to complete a placement you will approach a suitable organisation as a focus for your project, or identify a specific marketing management issue you feel should be investigated.

Research Dissertation

The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context.

Your project will make a major contribution to your professional and intellectual development.

Placement students

Many students choose to go on the short work placement module in the final semester where you undertake a project for a client organisation and your dissertation will be based on this area of work.

Non-placement students

If you do not go on placement, you can choose a relevant business or management topic relative to your degree programme and career intentions. Your findings must be generalisable and capable of broad application. You will be supported by a research supervisor throughout the different stages of creating a major piece of research work.

Assessment

You will be assessed by creating an individual report of 10,500 words.

Accreditation

This is a CMI accredited module.

Strategic Human Resource Management

You will consider practical and conceptual frameworks in a series of workshops.

These interactive sessions will use learning methods including:

  • case studies
  • directed reading
  • presentations with feedback
  • self-reflection
  • guest speakers
  • workshop exercises
  • and mini-discussion groups.

You will take part in simulations and activities to reflect typical business scenarios as you analyse, problem solve and generate a justified solution to a problem.

Assessment

You will be assessed through an open book assessment, an individual report, a coaching session, and an e-portfolio review.

Work Placement (Short)

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two.

Typically, you would carry out your research dissertation whilst on placement and focus on researching the project areas you are working on and an area the organisation will benefit from the most. This module allows you to gain valuable work experience and enhance your employability which is extremely attractive to employers.

Few other universities offer a professional placement where your research dissertation aligns with your project work.

Assessment

You will be assessed through a learning log submission and an individual presentation.

Business Trips

In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.

Facilities

Use industry standard equipment

Work Placements

Gain practical experience

This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.

Work placements give you valuable work experience to add to your CV and help you to prepare for the workplace after you graduate. The combination of placement opportunities available will help you develop employability and enterprise skills so you are ready to thrive after you leave university.

There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete the placement year and the 10 week placement.

Most students secure placements in London and the South East but you do have the opportunity to travel overseas. Previous students have completed placements in Bahrain, India, Singapore and Australia.

Many placement students continue to work for companies they completed placements with once they graduate, and some are offered full time jobs even before their results are published.

Industrial Placements

There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.

Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.

Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.

Industrial Placement Year

This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.

10 Week Work Placement

During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.

Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.

Placement Office

The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.

You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.

Study Abroad

Explore the opportunity to study part of your course abroad

As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.

Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.

You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.

Careers

Where you could go after your studies

BA (Hons) Marketing and Human Resource Management graduates are employed in a range of marketing-related roles. This includes jobs in product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

You could also choose to follow a Human Resources career. Your skills will help you successfully market the company you work for and attract employees using the marketing methods you explore during your degree.

Some graduates start their own businesses or work in an associated fields where marketing skills are vital, such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

Further Study

You may decide to continue your studies to postgraduate level.

This course is accredited with the CIM Graduate Gateway. This means that you will be exempt from the Level 4 Marketing & Integrated Communications and Level 6 Strategic Marketing modules on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MBA
  • PGCE
  • PhD/MPhil Research

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

Course Costs

Course Fees 2023/24

UK fee
£9,250
International fee
£15,240

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

Typical offers (individual offers may vary):

UCAS
104-120
tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
A Levels
BBB-BCC
BTEC
DDM-DMM
GCSEs
4/C or better
in English language and mathematics.
Access to HE Diploma
Merit
IB
28 points
IELTS
6.0
with no element lower than 5.5.

FAQs

Frequently asked questions

How do I apply?

Click the ‘Apply now’ button to go to relevant UCAS page.

What are UCAS tariff points?

Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.

How do I know what my UCAS tariff points are?

Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.

Our address

I’m looking for