Home Courses Business School BSc (Hons) Digital Marketing (Part Time)
Digital marketing students using Mac in classroom

Advance your digital marketing skillset alongside workplace experience

Graduate with a BSc (Hons) Digital Marketing degree

4 years part time 1 day a week
Bishop Otter Campus (Chichester)

Top 5

in the UK for student satisfaction in Business and Management

Complete University Guide 2024

Gold-rated

university in the Teaching Excellence Framework

TEF 2023

Top 10

University in the South East

Times and Sunday Times Good University Guide 2024

Join us at one of our Open Days!

Saturday 22 June  |  Saturday 12 October  |  Friday 1 November  |  Saturday 23 November

Saturday 22 June

Saturday 12 October

Friday 1 November

Saturday 23 November

Our next Open Day is in:

Day
Hour
Minute
Second

Overview

Develop your skills as a modern digital marketing professional

This part-time BSc (Hons) Digital Marketing degree offers university-based study alongside practical workplace experience to prepare you for your career in marketing. To enrol on this course you should be employed on a part-time basis by an organisation and will attend university on a day-release basis.

This course provides a critical appreciation of many elements of digital marketing strategies including website development, analytics, social media marketing and digital campaign planning.

Learn skills that are relevant to your current employer

During your studies you will be introduced to a broad spectrum of current and relevant examples of digital marketing and also be given the opportunity to develop digital marketing plans for a range of companies and situations.

You will have a part-time job with your employer while you study, being able to provide value by applying the knowledge you learn at university to your workplace. When you graduate you will be awarded a full BSc (Hons) Digital Marketing degree.

The degree is delivered one day a week, over four years, starting in September.

Teaching and Assessment

Receive the support of our expert teaching staff

How you will learn

You will attend university for one day each week during semester time and study two modules per semester. Modules are taught in interactive workshop sessions which usually last 2.5-3 hours each. You will be given the tools and encouragement to develop your digital marketing skills and apply them in your current workplace.

Stay updated

Follow the Business School on Instagram to see our latest updates or browse through our video collection on the Business School YouTube channel.

The Course

What you will study

This course is delivered over two twelve-week semesters per year for four years. You will attend University for 1 day a week over each semester.

Modules

This module list is indicative and subject to change.

Select a year

Working with Others and Personal Development

Working effectively with others and having a clear personal development plan is essential to success at work and in studying at university.  This module helps to develop your skills in working with others in the following ways:

Communicating to groups; Thinking collaboratively; and Engaging with the knowledge of others that have been published.

It will also help you begin to identify and manage your own development needs and understand your position within your organisation and expectations of your role within it as a potential manager.

Business Information Systems

Within this module, you will explore the relationship of technology with business.

As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.

Management and Organisations

You will explore business management theories, the role and position of a manager, and your ability to manage others.

You are encouraged to develop your self-awareness as a potential manager and investigate issues like:

  • the history of management
  • structures
  • functions
  • culture
  • sustainability
  • and innovation of an organisation.

You will also explore:

  • aspects of business psychology
  • how people are motivated and behave
  • theories of leadership and conflict management that can be used in effective management.
Assessment

You will be assessed through a report on management topics of interest.

Fundamentals of User-Centric Responsive Web Development

Content and Social Media Marketing

Marketing Principles and Practice

This introductory module explores the role of marketing in the modern business environment.

You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation, and market research.

You will explore business aspects such as contemporary society, digital innovations, and disruptive business models.

Assessment

You will be assessed through a business report.

Accreditation

This is a CMI and CIM accredited module.

Project Management

Optional

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies.

You will explore techniques for change management and version control and have the opportunity to explore project planning and use Project Management software.

Assessment

You will be assessed through a 3,500-word portfolio.

Programming Data-Driven Web Systems

Work Based Project and Portfolio Prep 

This module aims to provide you with an opportunity to prepare for your final year work-based project (Capstone) and develop a portfolio of evidence to support your end point assessment activity.

It introduces the range of approaches, enabling you to shape and agree on a consultancy project with a client.  The emphasis will be on credibility of a business proposal in the eyes of a key stakeholder and that stands up to scrutiny.

It will also pay attention to the relationship between yourself and the stakeholder who has the problem or opportunity to be worked on. You will be introduced to the knowledge and practice required to successfully prepare a consultancy proposal within your organisation to address a relevant problem or opportunity.

Ideas, Innovation and Entrepreneurship

This module aims to challenge and deepen your understanding of the creative and innovation process at a personal and organisational level. It identifies and draws your attention to the practice of creativity and entrepreneurship in an organisational setting. It will illustrate some of the essential links between innovation and creativity theories. 

The overall aim is to help to develop and broaden your ability in ways that may lead to improved innovation and creativity. This module builds on previous modules at level 4.

Leadership and Leading People

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions.

It will encourage you to avoid simplified prescriptions for effective leadership and encourage you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

Brands, Branding and Digital Campaign Planning

This module gives you an introduction to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management.

Strategic Marketing Management

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.

Data Analytics

This module will provide you with the background to the core concepts of data analytics with a focus on organisational activity and decision-making. You will also be made aware of the fundamental difference between structured and unstructured data types.

Work Based Learning Portfolio

This module will provide you with the opportunity to collate a work-based learning portfolio which reflects the knowledge, skills and behaviours of your particular programme pathway.

The emphasis will be on providing you with opportunities to reflect on progress to date, identify gaps in the evidence collected prior to this module, create an action plan and then develop your portfolios.

Capstone Work Based Learning Project

The module focuses on the implementation of a consultancy project that has been agreed with the client and is the culmination of your degree. It seeks to address a real and practical problem or business opportunity.

You will need to:

  • Effectively manage stakeholders through the project.
  • Work out the most appropriate way to communicate and engage with people (including the client) in both written and oral forms.
  • Effectively analyse the subject matter of the project using the tools selected and to adapt approaches in the face of the emerging evidence.
  • Appropriately manage the governance of the project to meet stakeholder expectations and ethics.
  • Manage risks and issues through the project.
  • Synthesise the data and develop a coherent and pragmatic case that the client can use as a basis for action.
  • Appreciate areas of weakness in the project and suggest further areas of study.
  • Proactively engage with the client throughout the project this might include 1:1 meetings, facilitating workshops and/or group presentations.

Experience

Discover a close student community, excellent facilities, and unique opportunities

Careers

Fantastic career opportunities await after graduation

Our BSc (Hons) Digital Marketing degree will give you the skills needed to thrive in the modern marketing world.

Potential future careers include:

  • Digital Marketing Manager
  • In-house marketing
  • Agency marketing
  • Brand management
  • Advertising
  • International marketing
  • Social media specialist
  • Email marketing specialist
  • SEO specialist
  • Content strategist

Further Study

You may decide to continue your studies to postgraduate level.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MSc Human Resource Management & Organisational Behaviour
  • MSc Coaching Psychology
  • MBA
  • PGCE
  • PhD Research

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

Course Costs

Course Fees 2024/25

Year 1
£6,160
UK fee
Year 2
£6,160
UK fee
Year 3
£6,160
UK fee
Year 4
£9,240
UK fee

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

Students on this work based learning programme must have some form of work based, organisational context. This will probably be some form of part time work but equally might be a formal voluntary role.

To be eligible for the course you will need any of the following:

A Levels
C or above
2 A Levels
BTEC
MMM-DMM
Current work experience

FAQs

Frequently asked questions

How do I apply?

You need to apply directly to an employer for a degree apprenticeship, unlike traditional degree programmes.

You will be employed in a full time or part time role while studying in partnership with the University of Chichester.

Any other questions

If you have any other questions please contact apprenticeships@chi.ac.uk.

Our address

For visits

I’m looking for