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BA (Hons) Business Studies and Event Management

The BA (Hons) Business Studies and Event Management programme is about arming you with the skills and experience necessary to flourish in a challenging business environment. You’ll also develop an understanding of event management and all of the factors within the sector.  Through the business studies component of your degree studies, you’ll encounter a variety of practice-based topics across a range of business and management disciplines.

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College C58


Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

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Postgraduate Pathways

Alumni receive a 15% discount on postgraduate courses at Chichester.

Postgraduate study options available at Chichester include PGCE and Masters.

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Work Placements

You’ll have the option to undertake a four year professional placement programme by completing a one-year internship in year three. Following this placement, you’ll return to university to complete your final year.  The internship is typically salaried and, if you choose this route, you will receive professional placement recognition as part of your degree title.

You can undertake a 10-week placement in semester two of your final year. Placements will run from January to March and are assessed primarily by a learning log which you will complete throughout the placement experience.

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Student view

Carly Smith
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number.

Course content

The programme combines the multidisciplinary nature of business studies provision together with awareness of the applied logistical and operational elements of event management. During the second and final years of the programme, students will be able to demonstrate their acquired knowledge and skills through the conceptual planning, design and implementation of their own events. There is a primary focus on the development of students’ intellectual and practical skills that will support them both as learners and as future managers.

Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings. By its nature, Business Studies is a multi-disciplinary programme that will explore a range of areas.

Throughout the degree you will follow subject themes in marketing, people management, finance, and information systems. Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies.

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. High profile events locally include:

  • Chichester Festivities
  • Arundel Festival
  • Goodwood Festival of Speed
  • Goodwood Revival
  • Bognor Regis International Birdman Competition

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and on-going contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners.

Graduates from the Business School have taken up exiting roles at companies including:

  • Google Europe,
  • Shangri La Hotels
  • West Sussex Country Council
  • Vent Axia
  • R21 Media
  • St Martins in the Fields
  • Grange Hotels, Hays
  • The Goodwood Group

Indicative modules

Year One Module Information:

  • Business Decision Making or Accounting Skills
  • Academic and Professional Skills
  • Management and Organisations
  • Tourism, Events and Destinations: Impacts and Sustainability
  • Event Design, Planning and Creation
  • Introduction to Marketing
  • The Contemporary Tourism and Event Environment

Year Two Module Information:

  • Project Management
  • Professional Graduate
  • Planning and Managing Events: Principles to Practice
  • Sustainable Enterprise and the Circular Economy
  • Operations Management
  • Digital Campaign Planning
  • Human Resource Management

Year Three Module Information:

  • Applied Event Management or Management Project
  • Business Strategy
  • Public Relations and Sponsorship
  • Strategic Human Resource Management or Marketing Communications

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs