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BA (Hons) Marketing and Finance

In a world that seems to always be facing rapid change one of the few constants is the need for all organisations and business to have a clear understanding of their financial position.

This applies from the smallest to the largest of enterprises and across all sectors.

Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact.

But how do marketers develop these ideas, in what way do consumers behave and respond to these messages?

Based on a campus that’s a stone’s throw from the beach and surrounded by a diverse range of environments, businesses, brands and luxury brands, there really isn’t a better place to study Marketing and Finance.

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College C58


Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements 2018

Typical Offer (individual offers may vary):

  • A levels: BBC – CCC
  • A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points
  • BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM
  • GCSEs: English language and mathematics at grade C or better
  • International Baccalaureate: 28 points
  • Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit
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Student view

Francesca Williams
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before-and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns.

The BA (Hons) in Marketing and Finance has been completely updated for the 2014 academic year to reflect changes in the business environment and to reflect changing student needs.

Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing.

To complement your marketing learning you’ll also have the opportunity to add finance modules to your course content.

The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.


Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing roles, such as product management, digital marketing, marketing communications, sales, market research, event coordinators, event managers, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own events business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

Course accreditations

Indicative modules

Depending on your route you will study some of the following modules:

Marketing modules:

Year one modules:

  • Management and Organisations
  • Business Decision-making
  • Introduction to Marketing
  • Introduction to Law for Managers
  • Business Information Systems

Year two Modules:

  • Data Analysis for Research
  • Brands and Branding
  • Consumer Buyer Behaviour
  • Business Research
  • Approaches to Niche Marketing
  • Multi-Media Marketing

Year Three Module Information

  • Strategic Marketing Management
  • Marketing Communications
  • Global Marketing
  • Management Project
  • Workplace Learning
  • Preparation for Internship
  • 10 week work placement

Finance Modules:

Corporate Finance

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs