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BA (Hons) Marketing and IES

This course is only available for students for whom English is not their first language. 

Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact. But how do marketers develop these ideas, in what way do consumers behave and respond to these messages?

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Codes:

College C58

UCAS NQ53

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

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Postgraduate Pathways

Postgraduate study options available at Chichester include PGCE and Masters.

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Work Placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

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Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns.

Based on a campus that’s a stone’s throw from the beach and surrounded by a diverse range of environments, businesses, brands and luxury brands, there really isn’t a better place to study Marketing.

Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study.

Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing.

To complement your marketing learning you’ll also have the opportunity to undertake studies in key business areas such as human resources, accounts, law, research skills and business decision making. In your final year, The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.

This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Finance, Human Resource Management, International English Studies, IT Management for Business, Software Development for Business and Tourism Management.

Our facilities

You will undertake your marketing workshops in training rooms that are bang up-to-date with design features, touch screen electronic white boards and high speed wifi; housed across three stunning Georgian mansions. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a ‘face in the crowd’.

What's more you have lots of other facilities on this dedicated university campus including latest books, journals and online data in a truly modern library, an IT centre, a student zone complete with Costa Coffee, a gym and much more, oh and if that’s not quite enough for your needs we are just across the road from the beach - brilliant for creativity and inspiration.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.

Course accreditations

Indicative modules

Year One Module Information:

  • Management and Organisations
  • Business Decision-making
  • Introduction to Marketing
  • Introduction to Law for Managers
  • Business Information Systems

Year Two Module Information:

  • Data Analysis for Research
  • Brands and Branding
  • Consumer Buyer Behaviour
  • Business Research
  • Approaches to Niche Marketing
  • Multi-Media Marketing

Year Three Module Information:

  • Strategic Marketing Management
  • Marketing Communications
  • Global Marketing
  • Management Project
  • Workplace Learning
  • Preparation for Internship
  • 10 week work placement

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

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Additional Costs