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The learning focus of the MSc in International Business and Marketing is to enable you to acquire a broad, robust and practical knowledge of business administration and marketing in a global business context.

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Course content

The MSc in International Business and Marketing is designed to suit the needs of non-business undergraduates wishing to develop further their knowledge and skills in the field of international business and marketing. This programme capitalises on nearly 10 years' experience of teaching specialist business and management education, and has the following features:

• Delivered in the supportive learning environment that we take pride in offering our students

• Teaching provision centred around generating a meaningful student’s experience, with a frequent use of small group, interactive workshops encouraging a direct and practical engagement with the learning objectives’

• State of the art learning facilities in our brand new school opened in October 2011

• Additional academic and language support if English is not your first language

The programme is designed for you if you are a graduate seeking a conversion degree to international business and marketing. The programme focuses on developing the managerial and general business knowledge skills required to operate successfully in a marketing role and excel in an international business environment. The programme is full time, and will typically take 12-15 months to complete, dependent upon the time required to complete the dissertation stage of your studies.

Fees for 2015

International Full time are £11,700.00

Full time home fees £10,600.00

Alumni receive a 15% discount on postgraduate courses at Chichester.

Our facilities

Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.  We offer a substantial collection of books, journals and other materials to help you further your research. A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.  We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

Our brand new award winning Learning Resource Centre is at the heart of the campus.  It hosts a modern library service with areas for quiet and silent study on both floors.  Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.  An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

We recently refurbished the Dome, the home for all Business courses at the University. The Dome hosts meeting rooms alongside PC and Mac workstations, alongside the lecture and seminar rooms.

Where this can take you

You will develop the business and marketing knowledge, skills and cultural awareness to enable you to make an impact in an international commercial environment. After completing the course, you will have a strong grounding in international business and marketing and will be well placed to pursue careers in marketing relating to international business within a range of organisations or business environments.


Indicative modules

The MSc International Business programme also provides the opportunity to focus on one of three specialised areas: International Business; International Marketing; or International Finance. The essential knowledge and skills required of international business managers are covered in Term 1. This leaves Term 2 to conclude with integrative modules (strategy and research methods) and specialist modules. The successful completion of your research project in Term 3 will enable you to gain your MSc in your chosen area.

Term 1 (15 weeks)

  • Management (15 credits)
  • Marketing Management (15 credits)
  • Accounting and Finance (15 credits)
  • Global Economics (15 credits)

Term 2 (15 weeks)

  • Global Marketing (15 credits)
  • Digital Marketing (15 credits)
  • Strategic Management (15 credits)
  • Research Methods (15 credits)

Term 3 (15 weeks)

  • Dissertation (60 credits)

The purpose of the dissertation is to complete an original and independent business research project.

The dissertation will develop your research, analysis, synthesis, and business writing skills.

The research project will focus on your chosen specialised area of International Business and Marketing.. Assessment To gain the Master's degree students need to complete eight modules and a dissertation of approximately 15,000-words.

Additional Costs

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Additional Costs