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BA (Hons) Business Studies and Event Management

The BA (Hons) Business Studies and Event Management programme is about arming you with the skills and experience necessary to flourish in a challenging business environment. You’ll also develop an understanding of event management and all of the factors within the sector.  Through the business studies component of your degree studies, you’ll encounter a variety of practice-based topics across a range of business and management disciplines.

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Codes:

College C58

UCAS NN1V

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

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Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Work Placements

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Student view

Carly Smith
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number.

Course content

The programme combines the multidisciplinary nature of business studies provision together with awareness of the applied logistical and operational elements of event management. During the second and final years of the programme, students will be able to demonstrate their acquired knowledge and skills through the conceptual planning, design and implementation of their own events. There is a primary focus on the development of students’ intellectual and practical skills that will support them both as learners and as future managers.

Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings. By its nature, Business Studies is a multi-disciplinary programme that will explore a range of areas.

Throughout the degree you will follow subject themes in marketing, people management, finance, and information systems. Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies.

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. High profile events locally include:

  • Chichester Festivities
  • Arundel Festival
  • Goodwood Festival of Speed
  • Goodwood Revival
  • Bognor Regis International Birdman Competition

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and on-going contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners.

Graduates from the Business School have taken up exiting roles at companies including:

  • Google Europe,
  • Shangri La Hotels
  • West Sussex Country Council
  • Vent Axia
  • R21 Media
  • St Martins in the Fields
  • Grange Hotels, Hays
  • The Goodwood Group

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Indicative modules

Year 1:

Management and Organisations​
It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Enterprise Awareness
This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mindset
In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Event Design, Planning and Creation
In this module, you will design a corporate event for a client, which you will bid for and deliver in year two. You will be introduced to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them.

Social Media
Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

  • Contemporary Tourism and Event Environment
  • APS 1
  • Marketing Principles & Practice

Year 2:

Professional Graduate 
This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

Human Resource Management
This module builds upon the first year Management and Organisations module, and aims to develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Digital Campaign Planning
Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop. 

Research Skills
The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

Operations Management
Operations management is about the way organisations produce goods and services, and in particular the activities that are directly concerned with making and delivering these products. In principle, operations management is very simple. Organisations will take a variety of inputs (materials, money and human resource); perform operations (such as manufacturing and service provision) which in turn will give outputs (the finished goods and services). In practice the business processes by which this is achieved can become very complex. The aim of this module is to enable students to appreciate how organisations effectively manage facilities, assets and resources for the efficient delivery of consistent quality goods and services.

  • Project Management
  • Sustainable Enterprise & Circular Economy
  • Planning and Managing Events: Principles to Practice
  • Managing Mega Event Destinations

Year 3:

Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

Business Strategy
The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

Strategic Human Resource Management
This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject area is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.

  • Applied Event Management
  • Public Relations and Sponsorship
  • Global Branding

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs