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BA (Hons) Business Studies and Human Resource Management

Our approach to Human Resource Management is designed to provide a supportive setting in which you can develop holistic skills that will enable you to flourish in a changing business environment.

The focus on Human Resource Management combines with Business Studies to allow you to explore a range of business and management themes.  This programme is about enabling you to acquire the skills and experience necessary to flourish in a challenging business environment.

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Codes:

College C58

UCAS NN16

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

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Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Work Placements

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Student view

Elisabeth Flegg
Employment and Skills Consultant
Each year West Sussex offers undergraduate work placements in a variety of services. We find them a really valuable resource and the research they undertake is most helpful to our business. Two students who were previously on a HR placement commence employment with us following the completion of their degrees and both continue to work in the County Council so, not only are the placements valuable but they also provide us with a talent pipeline to recruit from.

Course content

Our approach to Human Resource Management is designed to provide a supportive setting in which you can develop holistic skills that will enable you to flourish in a changing business environment. Our Business programme is about enabling you to acquire the skills and experience necessary to flourish in a challenging business environment.

Our methods are different to many other universities as the majority of learning takes place in group workshops, in an interactive, participative environment.

Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings. By its nature, Business Studies is a multi-disciplinary programme that will explore a range of areas. Throughout the degree you will follow subject themes in marketing, people management, finance, and information systems.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and on-going contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners; progressing to professional HRM qualifications at Level 7 with the CIPD and to Masters in HRM.  

Graduates from the Business School have taken up exiting roles at companies including:

  • Google Europe,
  • Shangri La Hotels
  • West Sussex Country Council
  • Vent Axia
  • R21 Media
  • St Martins in the Fields
  • Grange Hotels, Hays
  • The Goodwood Group

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Indicative modules

YEAR ONE MODULES

Academic and Professional Skills
The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers.  Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

Accounting Skills
This module aims to provide students with the fundamental accounting concepts, skills and techniques to enable the collection and recording of data and transactions for the preparation of accounting statements and management accounts.

Event Design, Planning and Creation
In this module, you will design a corporate event for a client, which you will bid for and deliver in year two. You will be introduced to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them.

Business Information Systems
This module is designed to introduce management students to business information systems and how they are used to support businesses effectively. The course begins with an introduction to information systems and fundamental concepts, ideas and critical components. This is followed by an introduction to the role, application and management of information systems in supporting business processes.

Enterprise Awareness
This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mindset
In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Fundamentals of Website Development
This module teaches students to build a web site by hand, creating the basic code to get a proper understanding of how HTML and CSS work. Students build a mobile responsive web site that displays on a variety of screen sizes which is quick to load, uses modern standards and is accessible to those with impairments or disabilities. The module covers the basics of search engine optimization (SEO).  

Introduction to Marketing
A hands on module exploring and applying the principles of marketing and utilising marketing models and theory in a modern business environment through working with real clients to solve their marketing problems.

Introductory Law for Managers
This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​
It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Social Media
Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

 

YEAR 2 MODULES

Developing Real Systems for Customers
The aim of this challenging and motivational module is to introduce students to the practices and procedures for designing and developing computer systems and software that meet organisational requirements. Working in groups, students are guided through the development of real IT development projects sponsored by real customers.  Methodologies are introduced to provide the basis for requirements capture, systems design, development and implementation.   The emphasis is on the design rather than the implementation, which is kept relatively simple.  Students are required to adopt basic project management principles in addition to exploring the complexities of a managing a customer relationship.

Networked World Systems and Architectures
The aim of this module is to understand the key aspects of hardware and networks. From a single device to more complex networks including the internet. You will be introducedto the principles of data based network communications, the different types of network topologies and the associated business benefits and apply them to the design of simple systems. You will also be introduced to current thinking on topics such as cloud computing, mobile technologies and cyber security.

Consumer Behaviour​
This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Financial Reporting
The primary aim of this module is to provide an overview of the corporate financial reporting environment and to develop knowledge and skills in understanding and applying accounting standards that impacting on the production of financial statements. In addition, an important element of the module covers the analysis of financial statements.

Financial Management
This module aims to introduce students to areas of key financial decision-making and to provide an understanding of equity markets as they relate to listed companies. Corporate decision-making topics include: setting corporate objectives; funding corporate operations; and appraising potential investments.  The course will also look at the choices for working capital management and methods of dealing with movements in foreign exchange currency.

Taxation
The aim of this module is to an overview of the framework of UK taxation structures, identifying key principles and functions underlying the system of taxation. The module will cover an overview and many of the key calculations involved in computation of income tax, corporation tax,  value added tax, inheritance tax and national insurance contributions.

Digital Campaign Planning
Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

Guru Lectures
You will participate in Guru Lectures (industry leaders give talks and impart their knowledge and expertise to students). It is anticipated that taking part in the lectures will provide you with the opportunity to appreciate and apply the theoretical knowledge gained within the IT based programmes. Additionally you should recognise that Technology can rapidly evolve and it is important to stay current with industry thinking and practice.

Data Analytics (SQL & No SQL)
This module will provide you with the background to concepts of Data analytics/ Business Intelligence / Big Data and data mining – simply put data capture, curation, analysis and data visualisation. There is a focus on business activity and decision-making. In addition, you will be made aware of the fundamental difference between structured and unstructured data types.

Personalising The Commercial Web Experience
This module aims to develop student’s IT and business skills to implement effective web techniques, building on the skills gained in preceding modules.  Students will critically analyse a commercial website; then identify and justify how the visitor experience can be personalised, providing an improved user experience and a more commercially successful website.

Brands & Branding
Branding is all around us and an essential element of the marketing communications message. Underpinned by theories and models students will explore branding through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach which really brings brand theory to life. Each taught session is highly interactive and brings in case studies and examples from a range of industry sectors covering topics including luxury, audio, third sector, aviation, tourism and retail.

Critical Introduction to Microeconomics OR Controversies in Macroeconomics
Students have a choice to study one or other of these economics focused modules.  The microeconomics module enables students to develop a critical appreciation of the neoclassical approach to microeconomic questions alongside behavioural economic themes.  The focus of ‘Controversies in Macroeconomics’ enables students to develop a critical appreciation of a variety of ways in in which economists have attempted and continue to attempt to understand the behaviour of industrial economies.

Finance for Managers
The aim of this module is to provide an introduction to, and the development of, several key financial concepts and tools necessary to the understanding and evaluation of business performance from a primarily financial perspective.  The module assumes minimal prior accounting knowledge and aims to provide a practical understanding and conceptual awareness to students who typically will not be intending to follow an Accounting and Finance degree pathway. 

Human Resource Management
This module builds upon the first year Management and Organisations module, and aims to develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Luxury Marketing
Building on the fundamentals of branding and using brand management tools, students will explore the construct of luxury through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach to reflect the lustre and excitement of the world of luxury. Key components of this unique module include luxury brand DNA and essence, personality, luxury business principles, organisational structures and design considerations such as imagery, colour and typography that help build a luxury brand’s visual identity.

Employee Relations
This module introduces students to the dynamic field of Employee Relations and the changing nature of the employment relationship. Students will have the opportunity to explore the origins of ER in industrial relations and its evolution into a broad ranging area of HRM activity which includes communication, employee engagement, representation, participation and involvement and the handling of disciplinaries and grievances. Students will have the opportunity to consider the issues faced by organisations, groups and individuals in different contexts through an examination of theory, frameworks and examples of good HR practice.

Employee Development
This module is about how an organisation changes and develops itself in order to achieve its goals through learning and development. Students will have the opportunity to explore the key principles that contribute towards effective learning and development and the latest thinking about the design of learning interventions. They will develop a deeper understanding of the challenges of learning and development in 21st century organisations with consideration of both theory and practice. There is also an opportunity for students to gain greater insight into their own perspectives on learning and development which will prepare them for opportunities later in their careers.

Operations Management
Operations management is about the way organisations produce goods and services, and in particular the activities that are directly concerned with making and delivering these products. In principle, operations management is very simple. Organisations will take a variety of inputs (materials, money and human resource); perform operations (such as manufacturing and service provision) which in turn will give outputs (the finished goods and services). In practice the business processes by which this is achieved can become very complex. The aim of this module is to enable students to appreciate how organisations effectively manage facilities, assets and resources for the efficient delivery of consistent quality goods and services.

Research Skills
The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

The Professional Graduate 
This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

 

YEAR 3 MODULES

10 Week Work Placement
This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills

Developing an Information Strategy
This module draws on many of the themes that have been developed throughout the course and explores the practical development of an IT strategy for an organisation.  It is structured in line with a process for creating an IS strategy using a contemporary case study.  Over the course of the module students analyse the business and its use of IT and are guided to develop an appropriate information strategy for implementation.  Basic principles of change management are investigated using a simulation game.

Critical Issues in Managing IT Service Support Organisations​
You will be provided with the opportunity to explore methods that support the use of IT within an organisation. In addition to recognising the different organisational structures, you will consider the implications of, and strategies for managing business systems and operations that are available 24 hours a day around the globe. You will also be introduced to many of the issues of day-to-day management of an IS organisation, including for example; Service Level Management, service sourcing including outsourcing, procurement, business continuity planning, etc.

Advanced Financial Reporting
The aim of this module is to extend the areas explored within module BML227, Financial Reporting, by examining consolidated accounts, evaluating financial statements to provide an analysis of performance, comparing and contrasting alternative approaches to asset valuation, and examining current developments in external reporting.

IT Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for you to undertake an IT related research or develop an IT system within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to your professional and intellectual development.

Agency Life
A stand out module for our graduates, bringing together all their learning from previous study. A range of clients provide briefs for strategic marketing plans, digital communications plan, product launch plans, which students need to pitch for, to win.

Business Strategy
The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

Corporate Finance
This module aims to give students an insight into the practical implications of key areas of corporate finance. The module will commence with an overview of the core concepts of corporate finance and progress to focusing on specific areas related to e.g. corporate valuation and merger and acquisition activity. More complex aspects of finance theory will also be introduced including Portfolio Theory, the Capital Asset Pricing Model and Capital Structure Theory. A key aim of the module is to encourage students to examine “corporate finance in action” essentially linking theory and practice. With the nature of the module students work is likely to be influenced by current developments and occurrences in the corporate world.

Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

Marketing Communications
The module will familiarise students with the formulation, preparation and implementation of integrated marketing communications plans. Learners will apply and evaluate marketing communications tools, models and concepts to case studies and scenarios, taking into account current developments from the marketing communications industry.

Contemporary Issues in HRM​
This module provides students with the opportunity to select, explore and critically assess a range of the very latest HRM issues in the workplace which interest them in greater depth. Enquiry-based learning methods are used to investigate the nature and implications of these issues and particular focus will be on how the HR function can contribute to the effective management of them. During the module students will further develop their independent research, analysis and study skills in addition to their expertise in HRM. Examples of recent topics explored include Talent Management, the diversity landscape, ‘healthy’ organisations and employee well-being, the implications of the ‘gig’ economy and the impact of neuro and behavioural science on HRM practices

Strategic Human Resource Management
This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject area is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs