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BA (Hons) Business Studies and Marketing

Over the course of the Business and Marketing degree, learners will encounter practiced-based business and marketing topics.

Our practioner-based course will expose you to real world marketing problems and will equip you to work in a variety of digital and traditional marketing roles.

Additionally, the Business element is about enabling you to acquire the skills and experience necessary to flourish in a challenging business environment.

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College C58


Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements 2018

Typical Offer (individual offers may vary):

  • A levels: BBC – CCC
  • A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points
  • BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM
  • GCSEs: English language and mathematics at grade C or better
  • International Baccalaureate: 28 points
  • Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit
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Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Student view

Kimberley Chow
I have had an amazing two years in the University of Chichester. Being an international student can have its challenges. But all the tutors, student support team and administration are all very helpful and are always there to attend to every need I have. I also love the small lecture size because I get more individual help from each tutor. I have gained so much from being here and couldn’t ask for anything better.
Lewis Malcolm
Business Studies and Marketing

My degree definitely enhanced my employability and I found it relatively easy to find a marketing position after leaving the University of Chichester. 

Course content

The prosperity of business relies on the innovation and creativity of its employees. This programme will give you the skills and experience necessary to flourish in a challenging business environment.

Over the course of your degree studies, you’ll encounter a range of practice-based topics across a full range of business and management disciplines.  This will be combined with the study of challenging and vocational marketing modules which will underpin the development of your marketing expertise and professionalism.

Our methods are different to many other universities as the majority of learning takes place in group workshops, in an interactive, participative environment. Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and on-going contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners.

SEMAL students have undertaken placements at many different organisations. A few are listed below:

  • Hewlett-Packard
  • West Sussex County Council – WORTH Services
  • Rolls Royce Motor Cars
  • Goodwood Estate
  • Croydon Council - Early Intervention & Family Support Service
  • South Downs College - Employer
  • Engagement and Business Development

Indicative modules

Year one module information:   

  • Academic and Professional Skills
  • Understanding Business Models
  • Management and Organisations
  • Introductory Law for Managers
  • Introduction to Marketing
  • Accounting Skills
  • Business Information Systems

Year two module information: 

  • Finance for Managers
  • Professional Graduate
  • Research Skills
  • Human Resource Management
  • Consumer Buyer Behaviour
  • Digital Campaign Planning

Year three module information: 

  • Strategic Marketing Management
  • Management Project or Agency Life
  • Strategic Human Resource Management or Corporate Finance or Global Marketing or Marketing Communications
  • 10-Week Work Placement
  • Consultancy Project

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs