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BA (Hons) Business Studies and Marketing

Over the course of the Business and Marketing degree, learners will encounter practiced-based business and marketing topics.

Our practioner-based course will expose you to real world marketing problems and will equip you to work in a variety of digital and traditional marketing roles.

Additionally, the Business element is about enabling you to acquire the skills and experience necessary to flourish in a challenging business environment.

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Codes:

College C58

UCAS NN15

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements 2018

Typical Offer (individual offers may vary):

  • A levels: BBC – CCC
  • A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points
  • BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM
  • GCSEs: English language and mathematics at grade C or better
  • International Baccalaureate: 28 points
  • Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit
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Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Student view

Kimberley Chow
I have had an amazing two years in the University of Chichester. Being an international student can have its challenges. But all the tutors, student support team and administration are all very helpful and are always there to attend to every need I have. I also love the small lecture size because I get more individual help from each tutor. I have gained so much from being here and couldn’t ask for anything better.
Lewis Malcolm
Business Studies and Marketing

My degree definitely enhanced my employability and I found it relatively easy to find a marketing position after leaving the University of Chichester. 

Course content

The prosperity of business relies on the innovation and creativity of its employees. This programme will give you the skills and experience necessary to flourish in a challenging business environment.

Over the course of your degree studies, you’ll encounter a range of practice-based topics across a full range of business and management disciplines.  This will be combined with the study of challenging and vocational marketing modules which will underpin the development of your marketing expertise and professionalism.

Our methods are different to many other universities as the majority of learning takes place in group workshops, in an interactive, participative environment. Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Indicative modules

Year one module information:   

  • Academic and Professional Skills
  • Understanding Business Models
  • Management and Organisations
  • Introductory Law for Managers
  • Introduction to Marketing
  • Accounting Skills
  • Business Information Systems

Year two module information: 

  • Finance for Managers
  • Professional Graduate
  • Research Skills
  • Human Resource Management
  • Consumer Buyer Behaviour
  • Digital Campaign Planning

Year three module information: 

  • Strategic Marketing Management
  • Management Project or Agency Life
  • Strategic Human Resource Management or Corporate Finance or Global Marketing or Marketing Communications
  • 10-Week Work Placement
  • Consultancy Project

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs