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BA (Hons) Event Management

The BA (Hons) Event Management degree route draws on the skills and expertise of our academic staff who come from a range of disciplines in the areas of business management, project management, hospitality, mega-events and corporate events management.

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Codes:

College C58

UCAS N820

Course Length:

3 years (4 years with work placement) Full Time

Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Work Placement

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Entry Requirements and Fees

2019 UK fee: £9,250

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Carly Smith
I knew selecting Chichester was right for me. The classes were small; you got to know your classmates and it proved a great learning environment. Running my own event in the third year gave me valuable hands on experience that I wouldn't have got from writing a dissertation.

Course content

Ranked 3rd in the UK for personal development on the National Student Survey 2016, the degree has been designed in consultation with event professionals and event organisations to ensure an appropriate balance between the academic context for events and an appreciation of the applied, logistical, business and operational elements of event management.

You will learn from and plan events with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.

The event management degree route draws on the skills and expertise of our teaching staff who come from a range of disciplines and includes modules in the areas of business management, project management, hospitality, sponsorship, public relations, multi-media marketing and mega-events. 

The programme takes advantage of the enviable opportunities presented by the scale, wealth and diversity of events in the local and regional area. Our close relationship with Goodwood Estates provides the opportunity for our students to work with experts at events such as:

  • Goodwood Members' Meeting
  • Goodwood Festival of Speed
  • Goodwood Revival
  • Glorious Goodwood

You will also have the opportunity to undertake a one-year placement as part of the degree in your third year. The emphasis on practical experience through contact with 'real world' situations is an integral part of the programme. 

The BA(Hons) Event Management degree at Chichester is a business based degree that will equip you with the skills to be successful in this very competitive industry.

The modules that you will study in years one and two will give you the grounding necessary to deliver a 'live' event for a client in years two and three of the degree. Students can also choose to write a thesis for their management project in the final year.

Modules you will study on the course include tourism and events environment, management and organisations, event design and planning, hospitality, project management and operations management.

Emphasis will also be placed on health and safety and risk management. Final year modules, sponsorship and public relations and marketing communications are designed to support you in the delivery of you final 'live' event or your thesis. 

Each module you'll undertake is usually supported by a weekly tutor-facilitated workshop of approximately 2.5-3 hours. Group sizes are typically 20-25 students.

For your final year ‘live’ event, you may work with tutors in even smaller groups of 6-8 to deliver an event for a client. In the past students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days. If you choose to write a thesis, you will be assigned to your own personal project supervisor.

Our assessments are varied and you may be asked to write event proposals, operational plans, design social and multimedia tools or websites, plan live events and to deliver PowerPoint pitches and presentations.

We believe that this hands-on approach to learning and varied assessment is the most effective way to develop the skills that employers are looking for. 

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Our facilities

You will undertake your academic work in small group workshops housed in one of three Georgian mansions with state of the art features including touch screen electronic white boards and high speed WiFi.

All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a 'face in the crowd'. 

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex County Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park.

The Dome, which houses stunning conference facilities, is the venue for the JUMP Awards Ceremony, which our second year students organise as part of the Green Action Scheme.

Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more.

If that's not quite enough for your needs we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

Event Management students go on to work in the corporate, international hospitality, tourism, sport and charity sectors.

Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management.

Several of our students enter their industries at the junior management level. 

Here is what graduate, Zoe Lambert, has to say about her new job at ‘St Martin’s in the Field’

ZOE LAMBERT from Wendy on Vimeo.

Work placements

The degree was designed in consultation with event and hospitality professionals to ensure that you gain the relevant skills and experience required to work within this glamorous but growing and dynamic sector of the service economy.

You’ll have the option to undertake a professional placement by completing a one-year internship in year three. Following this placement, you’ll return to university to complete your final year.

Students have found placements in the international financial and hospitality sectors including:

  •  Normura Investment bank
  •  Shangri-La Hotel
  •  MCI Innovative Communications
  •  Grange Hotel St Pauls
  •  Caistor Hall Hotel
  •  Best Parties Ever
  •  Concerto Group
  •  Rugby Players Association
  •  Christs Hospital
  •  Goodwood

Here is what our students say about their placement experience:

ELIZABETH PERRY 

ABIGAIL MILES 

Course accreditations

Indicative modules

YEAR ONE MODULES

Academic and Professional Skills

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers.  Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

The Contemporary Tourism and Event Environment

Over the last 30 years the event industry has become an important component of economic activity within countries, cities and regions. Events are increasingly becoming part of the regeneration and development strategies in many different settings and destinations. The increasing competitiveness of events has necessitated the need for more creativity and innovation through the creations of more unique events. The aim of this module is to introduce students to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers face in delivering a successful event, and the basic design tools that an event manager should have to deliver them. Case studies from the national and international event environment will be used to emphasize the diverse nature of event design and creation, and the different settings in which these could be planned.

Event Design, Planning and Creation

In this module, you will design a corporate event for a client, which you will bid for and deliver in year two. You will be introduced to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them.

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mind-set

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Introduction to Marketing

A hands-on module exploring and applying the principles of marketing and utilising marketing models and theory in a modern business environment through working with real clients to solve their marketing problems.

Introductory Law for Managers

This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​

It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Social Media

Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

 

YEAR 2 MODULES

Consumer Behaviour​

This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Sustainable Competitive Advantage for the Services Sector

The aim of this module is to examine the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. The module is designed to introduce students to basic management principles and contextualize approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as tourism, events, retail, and hospitality. The module will also look at how competitive advantage is influenced by key issues such as entrepreneurship, particularly in relation to micro-business and SMEs, and how wider forces of globalization are impacting on business strategy.

Digital Campaign Planning

Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

Guru Lectures

You will participate in Guru Lectures (industry leaders give talks and impart their knowledge and expertise to students). It is anticipated that taking part in the lectures will provide you with the opportunity to appreciate and apply the theoretical knowledge gained within the IT based programmes. Additionally, you should recognise that Technology can rapidly evolve and it is important to stay current with industry thinking and practice.

Brands & Branding

Branding is all around us and an essential element of the marketing communications message. Underpinned by theories and models students will explore branding through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach which really brings brand theory to life. Each taught session is highly interactive and brings in case studies and examples from a range of industry sectors covering topics including luxury, audio, third sector, aviation, tourism and retail.

Managing Mega Event Destinations.

The aim of this module is to provide you with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides a detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable you to develop practical experience in planning and implementing a small-scale event.
 

Luxury Marketing

Building on the fundamentals of branding and using brand management tools, students will explore the construct of luxury through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach to reflect the lustre and excitement of the world of luxury. Key components of this unique module include luxury brand DNA and essence, personality, luxury business principles, organisational structures and design considerations such as imagery, colour and typography that help build a luxury brand’s visual identity.

Managing and Planning Events: from Principles to Practice

The aim of this module is to provide students with the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. This module provides students with detailed understanding and appreciation of the specific and complex requirements that must be managed in order to plan and stage an event, as well as understanding of the implications and impacts that events create in the physical and social context where they are organised. A vocational, hands-on approach will be used to enable students to develop practical experience in planning and implementing a small-scale event. 

Operations  Management

Operations management is about the way organisations produce goods and services, and in particular the activities that are directly concerned with making and delivering these products. In principle, operations management is very simple. Organisations will take a variety of inputs (materials, money and human resource); perform operations (such as manufacturing and service provision) which in turn will give outputs (the finished goods and services). In practice the business processes by which this is achieved can become very complex. The aim of this module is to enable students to appreciate how organisations effectively manage facilities, assets and resources for the efficient delivery of consistent quality goods and services.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

Purple Goldfish and the Art of the Service Experience

Within increasingly competitive tourism and business environments, experience and service have become core elements of strategy, as businesses seek to improve the quality and competitiveness of products, services, and experiences they offer. Businesses have placed greater emphasis on service differentiation, the so called ‘Purple Goldfish’, where increasing emphasis is placed on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. The aim of this module is to introduce students to the principles and practices related to the development and management of customer service strategies from which they can creatively deliver high quality customer experiences.

The Professional Graduate 

This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one-year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

 

YEAR 3 MODULES

10 Week Work Placement

This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills

Business Strategy

The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

Public Relations and Sponsorship

In an increasingly globalised society and media, most organisations and businesses are managing their public relationships (PR) to ensure that appropriate and sufficient information about their operations is passed to the public in a deliberate, planned and sustained manner, so that a mutual understanding is created and maintained between an organisation and its public. Closely associated with it, companies are increasingly looking at sponsorship as a way to effectively promote their business name, products, services or image, but also to develop and enhance their social and corporate responsibility. Thus, the aim of this module is to provide students with an understanding of the management principles and tools of public relations and sponsorship, which are applicable to any business regardless of their area of operations or products.

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten-week period over the course of their final semester.

Applied Event management 1. 2. 3

The aims of this module are twofold, the first being to provide students with the opportunity to implement a live external event that constitutes the final assignment of the BA (Hons) Event Management. The module’s second aim is to enable students to reflect on their personal professional development as event management practitioners and use this self-reflection to assess how their participation in the programme‟s Stewardship activities and the implementation of two live events has enabled them to develop the academic and professional skills that will allow them to transition into the workplace. This module is based on student self-directed activities supported with on-demand group tutorials at key points of the event implementation process. At the end of this module students would have implemented a medium- scale external event and will have produced a detailed PDP document and skill portfolio that will serve to support their curriculum vita

Global Branding

The module will familiarise students with the formulation, preparation and implementation of integrated marketing communications plans. Learners will apply and evaluate marketing communications tools, models and concepts to case studies and scenarios, taking into account current developments from the marketing communications industry.

Contemporary Issues in HRM​

This module provides students with the opportunity to select, explore and critically assess a range of the very latest HRM issues in the workplace which interest them in greater depth. Enquiry-based learning methods are used to investigate the nature and implications of these issues and particular focus will be on how the HR function can contribute to the effective management of them. During the module students will further develop their independent research, analysis and study skills in addition to their expertise in HRM. Examples of recent topics explored include Talent Management, the diversity landscape, ‘healthy’ organisations and employee well-being, the implications of the ‘gig’ economy and the impact of neuro and behavioural science on HRM practices

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate. 

Our 97% student satisfaction rating is due to the fact that we are focused on supporting your ambitions, in parallel with ensuring that the needs of employers are met. 

With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs

Field trip costs

Field trip to Barcelona  every year but this module (BML 223) is optional. The cost of the trip is around £600. 

Other field trips that are compulsory on the course and that should be budgeted for would cost around an additional £50.