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BA (Hons) Marketing and Event Management

A unique characteristic of the BA (Hons) Marketing and Event Management degree at Chichester is the emphasis on an applied and practical approach to teaching via direct engagement with the people relating working in industry.

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Codes:

College C58

UCAS NN58

Course Length:

3 years (4 years with work placement) Full Time

Postgraduate Pathways

Alumni receive a 15% discount on postgraduate courses at Chichester.

Postgraduate study options available at Chichester include PGCE and Masters.

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Work Placements

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Entry Requirements and Fees

2019 UK fee: £9,250

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Carly Smith
Events Management
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number. Running my own event in the third year gave me valuable hands on experience. My course also gave me a huge number of transferable skills that I have now been able to use in a marketing and events environment.

Course content

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing and event topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

You will undertake your academic work in small group workshops housed in one of three Georgian mansions with state of the art features including touch screen electronic white boards and high speed WiFi. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a 'face in the crowd'. 

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park. The Dome, which houses stunning conference facilities, is the venue for the Green Oscars Awards Ceremony, which our second year students organise as part of the Green Action Scheme. Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more. If that's not quite enough for your needs we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

The degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing

Students wanting to specialise in Event Management go on to work in the corporate, international hospitality, tourism, sport and charity sectors. Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management. Several of our students entre their industries at the junior management level.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.

 

Course accreditations

Indicative modules

Depending on your route you will study some of the following modules:

Year 1:

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mindset

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Event Design, Planning and Creation

In this module, you will design a corporate event for a client, which you will bid for and deliver in year two. You will be introduced to the principles of event planning, design and creation, providing a detailed understanding and appreciation of the range of event environments that can be designed, the inherent management challenges that event managers will face in delivering a successful event, and the basic design tools that an event manager should have to deliver them.

Management and Organisations​

It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Social Media

Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

  • The Contemporary Tourism and Event Environment
  • Marketing Principles & Practice
  • APS 1

Year 2:

Professional Graduate 

This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

Consumer Buyer Behaviour​

This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

Digital Campaign Planning

Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

  • Project Management
  • Sustainable Enterprise & Circular Economy
  • Planning and Managing Events: Principles to Practice
  • Purple Goldfish & the Art of Service Experience

Year 3:

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

  • Applied Event Management 1
  • Applied Event Management 2 & 3
  • Public Relations and Sponsorship
  • Strategic Marketing Management
  • Global Branding
  • Two from the following;
    • Business Ethics
    • Global Business
    • Small Business Enterprise
    • Work Based Personal Development

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs