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BA (Hons) Marketing and Event Management

A unique characteristic of the BA (Hons) Marketing and Event Management degree at Chichester is the emphasis on an applied and practical approach to teaching via direct engagement with the people relating working in industry.

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College C58


Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC – CCC

A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points

BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

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Postgraduate Pathways

Alumni receive a 15% discount on postgraduate courses at Chichester.

Postgraduate study options available at Chichester include PGCE and Masters.

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Work Placements

We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging job market. As a Business School student, you’ll have a wide range of opportunities to undertake work-based learning as well as the option to take a full year’s paid professional placement in year three or a shorter 10 week placement in the final year of your studies.

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Student view

Carly Smith
Events Management
I knew selecting Chichester was right for me as soon as I attended an open day. The lecturers have all worked in industry and provided us with first-hand knowledge. You also get to know them very well, I wasn’t just a number. Running my own event in the third year gave me valuable hands on experience. My course also gave me a huge number of transferable skills that I have now been able to use in a marketing and events environment.

Course content

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing and event topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

You will undertake your academic work in small group workshops housed in one of three Georgian mansions with state of the art features including touch screen electronic white boards and high speed WiFi. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a 'face in the crowd'. 

Event Management students have the opportunity to deliver events at stunning venues across West Sussex including the Sussex Cricket Club, Hollybank House in Emsworth, Duncton Hall and Hotham Park where every year our students deliver our signature event, Rox in the Park. The Dome, which houses stunning conference facilities, is the venue for the Green Oscars Awards Ceremony, which our second year students organise as part of the Green Action Scheme. Other facilities on this dedicated university campus include the latest books, journals and online data in a truly modern library, and IT centre, a student zone complete with Costa Coffee, a gym and much more. If that's not quite enough for your needs we are just across the road from the beach and the beautiful Hotham Park - brilliant for creativity and inspiration. 

Where this can take you

The degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing

Students wanting to specialise in Event Management go on to work in the corporate, international hospitality, tourism, sport and charity sectors. Many have found jobs in the fields of social media, marketing, sponsorship, event management, fundraising, public relations, tourism management and venue management. Several of our students entre their industries at the junior management level.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.


Course accreditations

Indicative modules

Depending on your route you will study some of the following modules:

Marketing modules

Year One Modules:

  • Management and Organisations
  • Business Decision-making
  • Introduction to Marketing
  • Introduction to Law for Managers
  • Business Information Systems

Year Two Module Information

  • Data Analysis for Research
  • Brands and Branding
  • Consumer Buyer Behaviour
  • Business Research
  • Approaches to Niche Marketing
  • Multi-Media Marketing

Year Three Module Information

  • Strategic Marketing Management
  • Marketing Communications
  • Global Marketing
  • Management Project
  • Workplace Learning
  • Preparation for Internship
  • 10 week work placement

Events Management Modules:

  • Tourism and Events
  • Designing and Organising Events
  • Applied Event Management
  • Sustainable Event Management
  • Sponsorship and Marketing
  • Quality Management and Customer Service
  • Finance for Events
  • Project Management
  • Health and Safety for Events
  • International Event Environment

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs