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BA (Hons) Marketing and Human Resource Management

This joint degree equips students for graduate employment in a range of marketing and HR disciplines such as Advertising, Public Relations, Customer Management, International Marketing, Digital Marketing and Human Resource Management.

Our practical assessments provide real world experience and will develop the skills that students need to apply their learning to a variety of marketing scenarios, in preparation for employment.

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College C58


Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements 2018

Typical Offer (individual offers may vary):

  • A levels: BBC – CCC
  • A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points
  • BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM
  • GCSEs: English language and mathematics at grade C or better
  • International Baccalaureate: 28 points
  • Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit
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Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before-and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

Our BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector.

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations. With the knowledge gained in Human Resources student could also choose to their career down this path, giving them the extra skills required to successfully market the company they work for and attract employees to the company using marketing methods learnt on the course.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

There is also an additional fourth year option available with this course involving a professional placement.

Course accreditations

Indicative modules

You will study predominately marketing modules but you will able to select and swap some with our Human Resources modules.

Year One Module Information

  • Management and Organisations
  • Business Decision-making
  • Introduction to Marketing
  • Introduction to Law for Managers
  • Business Information Systems
  • Social Media Marketing

Year Two Module Information

  • Data Analysis for Research
  • Brands and Branding
  • Consumer Buyer Behaviour
  • Business Research
  • Approaches to Niche Marketing
  • Digital Campaign Planning 

Year Three Module Information

  • Business Strategy or Strategic Marketing Management
  • Marketing Communications or Global Marketing
  • Management Project
  • 10 week work placement or Two Modules

International English Studies

Include International English Studies: 

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs