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BA (Hons) Marketing and Human Resource Management

This joint degree equips students for graduate employment in a range of marketing and HR disciplines such as Advertising, Public Relations, Customer Management, International Marketing, Digital Marketing and Human Resource Management.

Our practical assessments provide real world experience and will develop the skills that students need to apply their learning to a variety of marketing scenarios, in preparation for employment.

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Codes:

College C58

UCAS NN56

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements 2018

Typical Offer (individual offers may vary):

  • A levels: BBC – CCC
  • A level / BTEC / Cambridge Technical / Cambridge Technical combination (including AS / EPQ): 96 to 112 UCAS Tariff Points
  • BTEC / Cambridge Technical / Cambridge Technical: DDM - MMM
  • GCSEs: English language and mathematics at grade C or better
  • International Baccalaureate: 28 points
  • Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit
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Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before-and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.

Course content

Our BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector.

Underpinned by a broad-based business and management education, your marketing expertise and professionalism will develop through the study of challenging and vocational marketing modules.

Over the course of your degree, you’ll encounter practice-based marketing topics in a range of learning environments – focusing primarily on activity-based workshops, online study and work-based learning.

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Our facilities

Like all business related degree students, you will be studying on our Bognor Regis campus. Your classroom time will be spent in up to date seminar rooms with touch screen electronic white boards and high speed wifi, housed in what was a terrace of three elegant Georgian mansions – a building now known as ‘The Dome’. Our current students love the learning environment, the camaraderie, and the fact that tutors know them by name so they are more than just a face in the crowd.

For studying outside of classroom meetings we have a brand new library housing the latest books, journals and online resources, an IT centre, and a student zone complete with barrista coffee and snacks. There is a small a gym on campus, and halls of residence with wifi facilities. The Dome, library, residences and Students’ Union building are all located on a beautifully maintained, green and leafy, level campus. If that’s not quite enough to stimulate your intellect, we are just a short level walk from the beach and, for the more energetic, within cycling distance of the South Downs National Park – brilliant for creativity and inspiration.

Further Students’ Union and sports facilities are available at our Chichester campus and there is a regular subsidised bus service between the two campuses.

Where this can take you

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations. With the knowledge gained in Human Resources student could also choose to their career down this path, giving them the extra skills required to successfully market the company they work for and attract employees to the company using marketing methods learnt on the course.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

This course will be accredited with the CIM Graduate Gateway from Sept 2017. Students will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Work placements

Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies, alongside modules in International marketing and integrated marketing communications.

Work placement gives students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting. Placements begin early to mid January each year.

There is also an additional fourth year option available with this course involving a professional placement.

Course accreditations

Indicative modules

  • You will study predominately marketing modules however you will able to select and swap some with our Human Resources modules.

Year 1: 

Management and Organisations​

It is highly likely our careers will involve working within an existing organisation or will lead us to form our own. This module aims to provide you with an introductory level of knowledge and understanding of organisational behaviour through exploring the issues and processes of management. 

Introductory Law for Managers

This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Business Information Systems

This module is designed to introduce management students to business information systems and how they are used to support businesses effectively. The course begins with an introduction to information systems and fundamental concepts, ideas and critical components. This is followed by an introduction to the role, application and management of information systems in supporting business processes.

Social Media Marketing

Exploring social media from a business and professional prospective is the focus of this module, equipping student with essential knowledge and skills to develop digital campaigns in year two. The module adopts a blended approach with a mix of lecturer driven sessions, student led workshops and online learning, taking in aspects of social media history, development and future trends.

Enterprise Awareness

This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. 

Entrepreneurial Mindset

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

  • Marketing Principles & Practice
  • APS 1

Year 2: 

Consumer Buyer Behaviour​

This is what makes marketers great marketers, understanding the consumer is key and this module explores a range of behavioural issues and consumer topics, looking at marketing campaigns and how they appeal to consumers. You will study individual and external aspects of consumer behaviour; attitudes, perception, motivations and cultural determinants.

Brands & Branding

Branding is all around us and an essential element of the marketing communications message. Underpinned by theories and models students will explore branding through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach which really brings brand theory to life. Each taught session is highly interactive and brings in case studies and examples from a range of industry sectors covering topics including luxury, audio, third sector, aviation, tourism and retail.

Professional Graduate 

This module is specifically designed to assist students in developing understanding and skills that will enable them to approach potential summer placements, part-time roles, one year placements and graduate job application opportunities with confidence. The series of ‘hand-on’ workshops and activities help students to explore key areas of personal skills auditing and development, prepare suitably targeted professional documentation, and develop strategies for finding a placement or subsequent graduate level work.

Human Resource Management

This module builds upon the first year Management and Organisations module, and aims to develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Employee Development

This module is about how an organisation changes and develops itself in order to achieve its goals through learning and development. Students will have the opportunity to explore the key principles that contribute towards effective learning and development and the latest thinking about the design of learning interventions. They will develop a deeper understanding of the challenges of learning and development in 21st century organisations with consideration of both theory and practice. There is also an opportunity for students to gain greater insight into their own perspectives on learning and development which will prepare them for opportunities later in their careers.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study.  The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies.  The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process.  Within this part of the module, students will be introduced to qualitative methodologies.  The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS.  Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies.

Luxury Marketing

Building on the fundamentals of branding and using brand management tools, students will explore the construct of luxury through imagery, video, guest talks and consultancy session as well as learning outside the classroom; an innovative approach to reflect the lustre and excitement of the world of luxury. Key components of this unique module include luxury brand DNA and essence, personality, luxury business principles, organisational structures and design considerations such as imagery, colour and typography that help build a luxury brand’s visual identity.

Digital Campaign Planning

Whether you graduate into client side or agency side, knowing how to put together a digital marking campaign for a real client, will make you stand out from other graduates in the marketplace. This module introduces you to SEO, PPC, Google analytics and creative packages such as Photoshop.  

  • Leadership

Year 3:

EITHER; 

Management Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

Strategic Human Resource Management

This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject are­­a is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.

Business Strategy

The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

10 Week Work Placement

This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following:
    • ​Business Ethics and Social Responsibility
    • Contemporary Issues in Global Business
    • Small Business Enterprise
  • Strategic Marketing Management
  • Global Branding
  • Strategic Marketing Management

OR; 

Agency Life

A stand out module for our graduates, bringing together all their learning from previous study. A range of clients provide briefs for strategic marketing plans, digital communications plan, product launch plans, which students need to pitch for, to win.

Strategic Human Resource Management

This module builds upon the second year module, Human Resource Management.  The module starts from a “macro” perspective where particular strategic business and the associated HRM issues are identified.  The focus is then on the operational consequences that follow from these strategic issues and goals.  Towards the latter part of the module the focus is on the micro issues of strategic HRM.  The module focuses on the integrative nature of Strategic Human Resource Management and how it can be put into operation with a range of management tools and techniques.  The importance of the subject are­­a is maintained through the identification of current HRM issues and themes, and the practical application and consequences of such developments. In addition the spotlight is placed on the role of the HR specialist and the skills and abilities required for such a role.

Business Strategy

The module encourages learners to think critically about business strategy. It is designed for students that may have little or no personal experience of strategic management, whom may not go directly into roles that require strategic management skills. The Business Strategy module aims to deliver strategic management for non-strategic managers. Learning and teaching take a student-centric orientation, to pull together core themes from business and management disciplines covered in previous modules. Learners will design business strategies, based upon tools and models, to analyse the strategic context. Consideration is given to the effectiveness of corporate vision, the application of strategic tools, models and concepts (such as value chains and approaches to segmentation), the processes of strategy, and critical success factors in the delivery of competitive advantage and customer value.

10 Week Work Placement

This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills.

  • OR Two from the following:
    • ​Business Ethics and Social Responsibility
    • Contemporary Issues in Global Business
    • Small Business Enterprise
  • Strategic Marketing Management
  • Marketing Consultancy Project

International English Studies

Include International English Studies: 

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs