Search magnifier
Open Days 2017: Book Now

Department menu

MSc International Business & Marketing*

*Please note, this course is not recruiting for 2015 but will be recruiting for October 2016

The learning focus of the MSc in International Business and Marketing is to enable you to acquire a broad, robust and practical knowledge of business administration and marketing in a global business context.

The essential knowledge and skills required of international business managers are covered in Term 1. This leaves Term 2 to conclude with integrative modules (strategy and research methods) and specialist marketing modules. The successful completion of your research project in Term 3 will enable you to gain your MSc in International Business and Marketing.

Term 1 (15 weeks)

  • Management (15 credits)
  • Marketing Management (15 credits)
  • Accounting and Finance (15 credits)
  • Global Economics (15 credits)

Term 2 (15 weeks)

  • Global Marketing (15 credits)
  • Digital Marketing (15 credits)
  • Strategic Management (15 credits)
  • Research Methods (15 credits)

Term 3 (15 weeks)

Dissertation (60 credits)
The purpose of the dissertation is to complete an original and independent business research project.
The dissertation will develop your research, analysis, synthesis, and business writing skills.
The research project will focus on your chosen specialised area of International Business and Marketing.. Assessment To gain the Master's degree students need to complete eight modules and a dissertation of approximately 15,000-words.