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Report highlights beneficial impact of Brighton & Hove Albion Football Club

A report by the University  has highlighted the positive impact Brighton & Hove Albion Football Club has had on the wider community

  • Contribution of £212 million to the Greater Brighton economy
  • Supporting 2,200 jobs
  • A global audience of over 100 million
  • A social value of £28.75 million
  • Capital investment of over £160 million

 

A report published by Marshall Regen in partnership with the University of Chichester has highlighted the positive impact Brighton & Hove Albion Football Club has had on the wider community in which it sits, since the club’s elevation to the Premier League.

The benefits from the club’s first season in the Premier League are economic, social and reputational. The club is one of the fastest-growing private sector businesses in the Greater Brighton area and according to the report it has contributed £212 million to the region during its first season. Of this total, £50 million is represented by export income and it includes a phenomenal increase in direct income – from just under £30 million in 2016/17 to nearly £150 million in 2017/18.

Its tax contributions of £54million are enough to pay 2,000 Band 6 nurses or build nine new primary schools.

The report emphasises the importance of the club to local employment. It supports 2,200 jobs: Brighton & Hove Albion and Albion in the Community directly employ 1,051, while its main sub-contractor Sodexo employs a further 814. In 2017/18 the club contracted with over 500 businesses, many of them local suppliers, and club-related tourism helped to support a further 330 jobs.

Socially, the report identifies the wide and varied ways in which the club supports its wider community, from sponsoring Brighton Pride to running more than 60 different community programmes supporting more than 43,000 people via its award-winning official charity, Albion in the Community.

 

Impact on health

The club’s health impact alone is estimated to be worth nearly £25 million, as it supports a wide range of initiatives from pre-diabetes, disability and smoking cessation programmes to boys’ and girls’ football programmes.

With regard to women’s and girls’ football – Brighton & Hove Albion is the only club south of London to have a Tier 1 licence for its women’s and girls’ teams, and developing elite women’s and girls’ football is a central part of the club’s vision for the future. In 2021, the American Express Community Stadium will be one of just nine match venues to host the UEFA European Women’s Championship.

The report also highlights the positive benefit of the club on raising awareness of the Greater Brighton area and contributing to its global reputation. In 2017/18 15 of the club’s matches were broadcast live, reaching a global audience of 102 million. In its first year in the Premier League, the first team comprised members from 16 countries outside the UK and achieving and maintaining Premier League status has meant global business partnerships with organisations such as American Express, Nike and JD Sports.

And the report states that the club has achieved all this and more while still remaining true to its loyal fan base, and providing a great experience for them and away fans – the Premier League’s Match Day Survey Report stated that: “Brighton & Hove Albion’s Matchday Fan Experience Score is the highest in the League and the club consistently outperforms the League average on all key metrics that go into the Score.”

Home and away fans have also given an important contribution to the report.

 

Surveying matchgoers and fans

Business academics from the University of Chichester contributed to the design of the work which went into the report with a specific focus on the match day survey.  The survey was undertaken inside the ground by students and staff of the University, with some 20 University representatives inside the ground for each match undertaking the interviews and completed 1550 in total.  The University team then produced a match day survey report, which contributed to the final report produced by Marshall Regen. 

The report documents the results of a survey of both home and away fans, undertaken at four games held at the American Express Community Stadium between October 2018 and January 2019.  The purpose of the survey was to assess the level of spending by match day visitors in Greater Brighton away from the American Express Community Stadium. 

Professor Dave Cooper, Professor of Management and Economic Development, was one of the reviewers for the final report. He commented: “This is a comprehensive review of the impact Premier League membership can have to a regional football club. Without a doubt, Brighton & Hove Albion Football Club was making an important contribution to the wider community before it entered the Premier League – since then our report shows that its impact has become stellar.”

 

Find out more

For more about the report go to www.brightonandhovealbion.com. To find out about the work of Professor Dave Cooper at the University of Chichester visit www.chi.ac.uk/staff/business-school/professor-dave-cooper.