Dr Jorge Gutic
Senior Lecturer/Exchange Coordinator
About
Senior Lecturer in Tourism Management / Business School International & ERASMUS Student Exchange Coordinator
Jorge has been working for nearly 30 years in tourism management in natural areas, particularly in developing countries.
Before moving to the UK, Jorge worked extensively in nature and heritage interpretation both in Venezuela and Costa Rica, particularly around the management of tourism impacts in national parks.
On his last foreign consultancy role, Jorge worked as interpretation trainer and consultant for the Spanish International Cooperation Agency (AECI) in a multi-government funded initiative to provide tourism management and interpretative training skills to both tour guides and community groups in a Venezuelan marine national park.
He developed and delivered interpretative training for rural indigenous communities under a project co-sponsored by The Nature Conservancy and The British Council.
He has been lecturing in tourism management in the UK since 2003, first at Sheffield Hallam University, where he completed his Ph.D. in Tourism Management, and since 2005 at the University of Chichester.
Professional
Jorge’s key areas of teaching include Adventure Tourism, Ecotourism, Sustainable Business Management, Business Research and the final year Management Project.
He also coordinates the Business School’s International Student Exchange programme via ERASMUS and international agreements.
Jorge also delivers training for students and staff as an accredited trainer for ‘Welcome All’ and ‘Welcome International’, and has extensive training in Risk Assessment and Health and Safety in the Workplace, with which he supports the Event Management degree and the School on its external engagement activities.
Key Publications
Gutic, J. and Caie, E. (2016) Tourism donations in sacred settings: An exploratory study of visitor donations in an English cathedral. International Journal of Nonprofit and Voluntary Sector Marketing. 21(4): 242-252.
Clegg, A. and Gutic, J. (2013) Chapter 11: Integrating the ‘VERB’ model into an undergraduate tourism management degree programme, in Atfield, R. and Kemp, P. (Eds.), Enhancing Education for Sustainable Development in Business and Management, Hospitality, Leisure, Marketing and Tourism, HEA, York.
Gutic, J.;Â Caie, E. and Clegg, A. (2010) In Search of Heterotopia? Visitor Motivations to an English Cathedral, International Journal of Tourism Research, Vol. 12, No. 6, pp. 750-760.
Gutic, J. (1997) Preliminary diagnosis of environmental, economic and social effects of tourism operations on the indigenous communities in the Autana, Sipapo and Cuao rivers, Amazonas State, Venezuela. Pp. 97 to 106 In “Venezuelan National Parks: An inter-institutional co-operation experience”. ECONATURA, Caracas (ISBN: 980-07-4292-2)
Research
Jorge is interested in the management of tourism in environmentally sensitive destinations, particularly in national parks and heritage attractions, as well as on the assessment and management of environmental, social and economic impacts of sustainable tourism projects.
A particular area of interest within these subjects is the design, provision and delivery of interpretative training packages for front-line tourism staff; and the design of Audience Development Plans for tourism and heritage attractions.
Other research interests include the perception and management of risk in adventure tourism; the management of the visitor experience at sacred sites; and the identification and assessment of stakeholders for tourism management decision-making processes.
Jorge’s most recent consultancy commissions include acting as Project Coordinator for the Business School STOMP Project (Sustainable Tourism On the Manhood Peninsula), for the development of a Destination Management Plan and the planning of a Destination Management Organisation for the Manhood Peninsula, Selsey, West Sussex, which was funded by the Rural Development Programme for England Growth Programme. He also acted as Expert Tourism Consultant for the E.U. Executive Agency for Small and Medium-Sized Enterprises (EASME), evaluating tourism grant proposals submitted under the COSME Tourism (2015 – 2016) Call.
Research Output
Articles
Gutic M, J. and Caie, E. (2016) Tourism donations in sacred settings: An exploratory study of visitor donations in an English cathedral. International Journal of Nonprofit and Voluntary Sector Marketing, 21 (4). pp. 242-252. ISSN 1479-103X 10.1002/nvsm.1556
Gutic M, J., Caie, E. and Clegg, A. (2010) In search of heterotopia? Motivations of visitors to an English cathedral. International Journal of Tourism Research, 12 (6). pp. 750-760. ISSN 1099-2340 10.1002/jtr.790
Gutic M, J., Caie, E. and Clegg, A. (2010) In search of heterotopia? Visitor motivations to an English Cathedral. International Journal of Tourism Research, 12 (6). pp. 750-760. ISSN 1099-2340 DOI: 10.1002/jtr.790
Monographs
Gutic M, J. (2018) Manhood Peninsula Destination Management Plan 2018-2023. Technical Report. Sustainable Tourism on the Manhood Peninsula (STOMP) Project, Bognor Regis.
