Jenny Press
Associate Lecturer in Business School
About
Jenny completed a BSc in Psychology in 2006 and an MA in Marketing in 2009, joining the University of Chichester as a lecturer in 2019. Alongside her work as a lecturer Jenny has held senior marketing roles in the luxury and charity sectors, contributing to business strategy at board level. She has taught strategic marketing, branding and employability workshops at a range of different Universities and in the private sector.
Jenny has run award winning national PR campaigns and events with some of the most famous brands in the world. Prior to joining the University of Chichester, she was the Head of Marketing for the Royal Navy and Royal Marines Charity.
Learning and Teaching Interests
Jenny is the programme coordinator for the BA Marketing and MSc Digital Marketing programmes and teaches on marketing modules for the wider business school. She is passionate about employability and the need to expose our marketing students to the challenges marketers face in the real world in order to prepare them for career success.
Research Publications
Press J, Simms C (2010) Segmenting cosmetic procedures markets using benefit segmentation: A study of the market for tooth whitening services in the United Kingdom, Journal of Medical Marketing (2010) 10, 183– 198
