BA (Hons) Marketing Top Up

Business Ethics and Social Responsibility

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.

You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.

You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.

Assessment

You will be assessed through an interview and a portfolio.

Employee Relations

This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.

Entrepreneurship (Business Start-Up Idea and Plan)

In this heavily practical module, you will work to develop an idea for a new small business.

You will present this to get feedback on improving the business viability and create a one-year persuasive business plan.

Your classes will focus on developing your understanding the feasibility and viability of each aspect of your business through testing and evaluation.

Assessment

Assessment is by presentation and creation of the business plan.

Entrepreneurship in Action

Build your own business

This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea.

It may be that you are already running part-time business or have a business idea and you would like to try and implement with support and already have a good understanding of business planning.

Activities could involve:

• creating a website
• making sales
• delivering events
• networking
• carrying out in-depth research
• creating social media marketing.

Even if you decide not to continue with the business idea, the knowledge and practical experience gained will equip you with entrepreneurial skills much sought after by employers.

Receive 1-1 mentoring

You will attend weekly 1:1 mentoring with the lecturer and specialist Business HotHouse staff.

Connection with ‘Entrepreneurship’ module

You can take this module alongside the Entrepreneurship module if you would like more guidance in developing an idea and business plan.

In this instance it will be like taking an entrepreneurship placement where your main focus in your final semester is developing and implementing your own business.

Assessment

Assessment is by implementation portfolio and professional discussion on how the idea is/not viable.

Global Branding

You will develop your understanding of global marketing alongside your problem solving and decision-making skills.

You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment.

You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets.

The module uses a practical and analytical marketing perspective.

Assessment

You will be assessed through creating a brochure.

Global Business Today

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.

You will broaden your understanding of the challenges and opportunities businesses face in areas such as:

• international trade after Brexit
• political unrest
• differences in national cultures
• global inequality
• operating sustainably
• and global consumer behaviour.

Assessment

You will be assessed through creating a conference paper and presentation on one global topic of interest.

Marketing Consultancy Project

In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your project will usually be set in the context of your host organisation. If you choose not to complete a placement you will approach a suitable organisation as a focus for your project, or identify a specific marketing management issue you feel should be investigated.

Strategic Marketing Management

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.

Work Placement (Short)

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two.

Typically, you would carry out your research dissertation whilst on placement and focus on researching the project areas you are working on and an area the organisation will benefit from the most. This module allows you to gain valuable work experience and enhance your employability which is extremely attractive to employers.

Few other universities offer a professional placement where your research dissertation aligns with your project work.

Assessment

You will be assessed through a learning log submission and an individual presentation.