Home Courses Business School BA (Hons) Business Management and Marketing
business school students giving a presentation

Combine the study of business management and marketing practice

3 years Full Time | 4 years Full Time with sandwich placement
Bishop Otter Campus (Chichester)

Top 25

for Business, Management and Marketing

The Guardian University Guide 2022

Top 10

University in the South East

Times and Sunday Times Good University Guide 2021


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National Student Survey 2022

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Learn the principles of current business management and marketing practices

Our BA (Hons) Business Management and Marketing degree provides you with the skills and experience in both business management and marketing you need to prepare you for a creative and sucessful career.

Gain the knowledge and skills employers need

Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape.

The course develops your expertise as a marketer, as you apply business management and marketing theory to a range of marketing projects and apply your skills to realistic business scenarios.

Explore a range of topics such as:

  • Management
  • Marketing
  • Finance
  • Consumer buyer behaviour
  • Brands
  • Digital campaign planning
  • Market research
  • HRM

Work on live projects

You will have opportunities to work on live business projects with real-world clients, as you apply your knowledge to produce creative solutions and develop your confidence, business knowledge, critical thinking, and resilience to prepare you for your future career.

Dedicated work placement options

Our varied work placement opportunities help develop your confidence, experience, and your ability to stand out from the crowd in a competitive job market.

These placements will improve your employability further and act as a fantastic way to put theory into practice.

Small and interactive classes

Our small interactive seminars mean you are seen as an individual, not just another face in the crowd, as our lecturers get to know you and how best to support your academic and personal development.

This approach provides you with opportunities to develop and express your opinions relating to today’s business issues and inspire curiosity into the business world.


Chartered Management Institute (CMI)

Our Business Management degrees are accredited by the Chartered Management Institute (CMI), a professional management body who are the only organisation that can award Chartered Manager status – the ultimate management accolade. This means your degree matches what employers are currently looking for in aspiring managers.

You could also be eligible for the additional Level 5 Diploma in Management at no extra cost or assignment work. With a good degree accredited by CMI, plus this professional management qualification, your chances of securing employability increase, and you can accelerate your entry into management.

CMI logo

Chartered Institute of Marketing (CIM)

This degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals.

Our degree includes one module that will entitle you to exemption from one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.

This will be useful if you decide to pursue a career in marketing and would like to gain further marketing qualifications to enhance your career.

Chartered Institute of Marketing logo

On this course you will:

  • Complete projects with real clients.
  • Explore various business, management leadership topics and the strategies, challenges, and solutions businesses face.
  • Complete a 20-week part-time placement in your final year.
  • Have the option to complete a 1-year placement.
  • Develop valuable soft skills like confidence, teamwork, problem solving, critical thinking, communication, time management and resilience.
  • Have the opportunity to take part in events and activities including trips, events, and business guest speakers.

The Course

Gain an in-depth insight into the worlds of business and finance

Year One

Your first year focuses on understanding the fundamentals of business management, how decisions are made, how they and affect other business areas.

During this year you will develop your employability, enterprise awareness, and build a foundation of business knowledge for the rest of your degree.

Year Two

In your second year, you will further develop your knowledge in marketing and start to build your own specialism through optional modules.

During this year you will consider whether to go on a one-year placement or study exchange at the end of year two; or continue straight to year three.

Year Three

Your final year see your focus on your research dissertation that acts as the culmination of your learning throughout your degree.

In addition, you will also take part in a 20-week part-time placement which is compulsory for all final year students, continuing to study more advanced aspects of business management and finance that fit in with your interests

Freedom to move over to a single honours course

Most of our business degrees share core modules during the first year, which means that you may choose to move from a joint honours degree to a single honours option at the end of year one if you find another subject you are particularly interested in.

Indicative modules

You will study a selection of core and optional modules in each year. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.

This list is indicative and subject to change.

Select a year

Management and Organisations

This module is an excellent gateway to the world of management and organisational behaviour! By encouraging exploratory learning, it offers you a chance to develop not only academic knowledge but also self-awareness and interpersonal skills. Such an approach is vital for preparing you for the complexities of the modern workplace and can inspire a lifelong curiosity in the subject.

Individual 3,000-word report

Technology for Business

This module is designed to introduce you to the use of technology, primarily information systems, and how organisations adapt and leverage digital technology solutions to gain a competitive advantage.

3,000-word Report

Introductory Law for Managers

This module aims to introduce you to the subject of law relevant to the commercial world. The module looks to provide you with sufficient understanding of the law so that, as managers, you can recognise and understand its relevance and application within a commercial context.

1.5 Hour Exam
1.5 Hour Exam

Academic & Professional Skills

This module is designed to facilitate a smooth transition when entering university, fostering both academic and professional skill development. It places a strong emphasis on personal growth, encouraging you to reflect on your development while also valuing the contributions of your peers. With a focus on academic skills and personal development, the module aims to equip you with the tools necessary for success in both your academic pursuits and future professional endeavours.

3,000-word Portfolio

Entrepreneurial Mindset

This module is an exciting opportunity for you to not only understand entrepreneurship but also apply it in a real-world context. By engaging with real clients and tackling genuine problems or opportunities, you can develop a practical understanding of entrepreneurial thinking and innovation.

Working collaboratively in small groups fosters teamwork and diverse perspectives, while also allowing room for individual creativity and initiative. The emphasis on delivering value to the client and showcasing an entrepreneurial mindset through practical implementation and strategic recommendations ensures a holistic learning experience.

15-minute Presentation
1,800-word Report

Marketing Principles & Practice

This marketing module offers a comprehensive exploration of marketing’s significance in today’s business landscape, covering essential tools and concepts. You will delve into the extended services mix, buyer behaviour, segmentation, and market research, while also examining broader business facets like contemporary society, digital advancements, and disruptive business models. Through real-world examples, interactive discussions, and engaging activities, you will gain a practical understanding of marketing principles and their application in various contexts.

3,000-word Report

Introduction to Sustainability

Collaborative exploration of sustainability not only fosters deeper understanding but also cultivates vital skills like ethical reasoning and effective communication. Encouraging you to examine sustainability within specific sectors or industries can lead to insightful discussions and innovative solutions to real-world challenges.

Poster and 10-minute poster presentation with Q&A.

Consumer Psychology

This module will equip you with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing. You will also analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

3,000-word Report

Project Management


This module introduces you to the world of project management, a subject that is highly sought after whether the organisation is an SME or a multinational.

The content is based on the Association of Project Management (APM) Body of Knowledge (Bok). This is the leading association for project management in the UK and provides a holistic and generic approach to the wide range of skills necessary to manage projects efficiently and effectively.

3,000-word Report

Operations Management


Operations management is the backbone of how organisations create and deliver their goods and services. While the concept seems straightforward – input, operations, output – the reality is often much more intricate due to the complexities of business processes.

This module seeks to give you a deep understanding of how organizations navigate these complexities to efficiently manage their resources, facilities, and assets. Ultimately, the goal is to ensure consistent quality in delivering goods and services that meet customer needs effectively.

20-minute Presentation with 10-minute Q&A

Key HR Practices

This module provides you with a deep dive into essential aspects of effective people management. By covering theories, practices, and contemporary issues, it equips you with a holistic understanding of HR within diverse organizational landscapes.

The focus on workforce planning, performance management, and talent retention reflects the evolving needs of modern businesses. Integrating literature and practical tasks ensures you can apply your knowledge in real-world scenarios, both nationally and internationally. Overall, it seems like a robust foundation for future HR professionals.

1,500-word Portfolio
1.15-hour Examination

Digital Marketing


This module aims to equip you with a comprehensive understanding of digital marketing by integrating emerging media and mobile technologies with traditional communication channels.

Through real-world examples and hands-on experience, you will develop marketing campaigns that leverage online and offline mediums.

By critically analysing contemporary issues and advancements in the marketing industry, you will gain valuable insights into digital tools, models, and concepts, preparing you for the dynamic landscape of modern marketing.

3,000-word Briefing

A Sustainable Economy


Sustainability in business is essential, aligning with global goals like the United Nations Sustainability Development Goals. It spans various dimensions, from societal and environmental concerns to economic and ethical considerations.

As climate change and resource limitations become more pressing, companies must prioritize sustainability to reduce carbon emissions and address inequality. Moreover, heightened societal awareness demands greater corporate social responsibility and ethical values.

This module will delve into sustainable practices, highlighting their benefits for both businesses and consumers and how effective operations and strategies can manage sustainability challenges through best practices.

3,000-word report



This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

10-minute Presentation
2,100-word Written Submission



This module delves into branding, its significance in marketing and advertising, and the principles of brand management. It scrutinizes why certain brands endure over time and possess the ability to command premium prices for their offerings. It also delves into consumer psychology, with a focus on luxury branding.

3,000-word Report

Finance for Managers

This module aims to introduce and develop essential financial concepts and tools necessary for understanding and evaluating business performance from a primarily financial perspective.

It assumes minimal prior accounting knowledge and targets those who aren’t necessarily pursuing an Accounting and Finance degree.

3,000-word Coursework

The Professional Graduate

This module integrates practical elements to enhance career progression, emphasizing the significance of professionalism in the workplace for graduates. It promotes personal and professional development through activities such as career planning, professional placements, and projects.

Reflective practice is highlighted as a key tool for fostering continuous growth and the acquisition of relevant competencies.

3,000-word Assessment Portfolio

Data Driven Decision Making

The aim of this module is to introduce you to the concept of data and market research for decision making.

2,250-word Leaflet, Brochure, Poster
750-word Explanation Document

Economics for Business


This module aims to equip you with a foundational grasp of applied economics, crucial for informed decision-making as future leaders. Focusing on macroeconomics, it delves into economic history, assessing various schools of thought shaping today’s markets. Through abstract models and case studies, you will gain insights into business strategy and governmental economic policies, enhancing your ability to navigate the complex dynamics of the marketplace.

3,000-word Report

Marketing Communications

This module emphasizes the significance of marketing communications in today’s competitive landscape, where standing out and building meaningful relationships with customers is paramount.

Through practical exercises, you will refine your creative abilities and learn how to develop effective marketing materials. Additionally, the module explores how technological innovations have reshaped marketing communications, covering strategic, tactical, and operational aspects of the field.

2,000-word Creative Pitch Presentation
2,000-word Campaign Execution Report

Social Media Marketing

This module is designed to introduce you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores trends and current ideas around the concept of digital consumers and engaging brand experiences.

You will explore the history, development and future of social media as well as looking at tools to manage roles, teams, and campaigns.

Individual Report

Research Project

The module offers you a chance to delve into a specific area of interest within various organisational contexts, fostering both professional and intellectual growth.

Under the guidance of a supervisor, you will undertake independent research, showcasing your ability for critical thinking and analysis. The chosen topic typically revolves around management issues in either public or private sectors, with a focus on generating findings applicable beyond specific cases.

There are optional placement routes – Industry, Consultancy, or Entrepreneurship – each tailored to align with career goals and academic pursuits.

At the end of stage 2, you will submit a final version of your research project. This will look like the following, depending on the option chosen:

  • Completed dissertation (industry route) or consultancy report (consultancy route) which is structured and presented according to the module guidelines (9,000 words)
  • Entrepreneurship 2 year growth strategy and professional discussion around key findings on the viability of the business idea from the experience of starting up the business (6,000-word report and 3,000-word equivalent presentation)

Professional Practice

This module offers you a chance to gain 270 hours of experience in an organisation, building on your work in the Professional Development module. You will secure a placement and develop your Personal Development Planning for future career goals and better employability.

Typically paired with the Research Project, it allows you to focus on personal development within your work placement, enhancing skills for your chosen careers and gaining practical and research expertise in your field. You can choose from options like a Short Work Placement, a Consultancy Project (remote), or Entrepreneurship (requiring Entrepreneurship in semester one).

Assessment 1: 1,800-word Personal Portfolio
Assessment 2: 3,000-word Learning Logs
Assessment 3: 10 minute Personal Presentation



Ever wondered what it’s like to run your own business and unsure of how you would go about it?  This level 6 module adopts a practical approach to investigating the small business sector and developing business ideas.

The module concentrates on the planning involved when setting-up a new business venture.  The main output of the module is the creation of an early-stage business plan that could be used to either set-up a new or develop an existing business.

Even if you decide that running your own business is not for you, going through the experience of developing and writing a business plan, will provide insight into both strategic and operational small business decision making; and increased employability skills that will prove valuable to a future employer.

3,000-word Business Plan + Financial Appendices

Ethics and Corporate Social Responsibility


This module introduces you to a range of ethical issues, concepts, theories and techniques that affect people and organisations that you can reflect on in relation to your own values and ethics.

From an organisational perspective, you will consider ethical frameworks and decision making, for example in relation to corporate social responsibility and the UN Sustainability Goals. At a personal level, you will be encouraged to consider and reflect on your own ethical and moral stance and the impact this has on your future choices.

3,000-word Portfolio

Strategic Management

The module encourages you to think critically and creatively about strategic management from the formation of strategy through to frontline implementation. It is aimed at those that may have little or no personal experience of strategic management.

10-minute presentation
2,000 word Assignment

Strategic Marketing Management in a Global Environment


The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide you with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.

You will use a range of different contemporary information sources and strategic marketing theory to make informed decisions and to develop your ability to think critically about marketing scenarios. We will examine the core strategic considerations when operating in a contemporary global environment.

1,500-word equivalent Poster
3,000- word Marketing Plan

Global Business Today


This module introduces you to current global issues relevant for organisations aiming to compete and thrive in a highly competitive global business landscape.

Weekly exploration of various global topics will utilise both quantitative and qualitative data from reliable sources commonly used by global decision-makers. This approach aims to give you a comprehensive grasp of the key responsibilities and challenges confronting diverse organisations, shedding light on the global dimensions of local and regional business issues.

Particularly appealing to those interested in understanding the intersection of world events and business, the module offers a diverse array of contemporary topics each week, emphasising their global ramifications and the diverse challenges faced by economies, countries, and organisational types.

Through analysis of organisation and country case studies, you will gain insights into business challenges, opportunities, and potential solutions.

20-minute conference presentation + 10-minute Q&A

Contemporary Issues in Marketing


This module aims to offer you the chance to delve into and evaluate various contemporary marketing issues. Examples include Artificial Intelligence, Virtual Reality, Transformational Marketing, Data-Driven Marketing, Influence, User-Generated Content, Visual Search, and Privacy Ethics on social media.

Enquiry-based learning methods will be employed to investigate these issues, emphasising how marketing teams can enhance organisational understanding, futureproofing, and innovation absorption. Additionally, the module will foster independent research and study skills to cultivate independent learning and critical thinking abilities.

3,000-word report

Business Trips

In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.

Teaching and Assessment

Feel the support of our expert and experienced staff


You will learn through small interactive workshops, where you will join a close and supportive environment and develop a wide range of soft skills such as confidence, business acumen, teamwork, communication, initiative, and resilience.

The majority of the course is taught through practical tasks which apply theory and involve problem solving, developing ideas and implementing some of them.


Our assessments are more aligned with an authentic workplace, where most of your assignments involve creating business reports, presentations, and portfolios, which develop your critical thinking skills and a solution-focused approach that is vital in the workplace.


BA (Hons) Business Management and Marketing
"I have had an amazing time at the University of Chichester. Being an international student can have its challenges. But all the tutors, student support team and administration are all very helpful and are always there to attend to every need I have. I also love the small lecture size because I get more individual help from each tutor. I have gained so much from being here and couldn’t ask for anything better."


Discover a close student community, excellent facilities, and unique opportunities


Business student
"I’ve met some great people, really enjoyed my university experience and being away from home. It was definitely the right choice to come here."

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Work Placements

Gain practical experience within the industry

Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.

During work placements you will develop your employability and apply your learning in practice, so you are ready to thrive in business after you leave university. You could even secure employment after you graduate with your placement employer.

Industrial Placements

There are two main types of placement on this course:

  • You may complete a year-long industrial placement between your second and third years of study.
  • A 20-week part-time placement during your final year – some students complete both placement options.

Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore, and Australia.

Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.

Placement Year

This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.

20 Week Work Placement

During your final year you will complete a 20-week work placement at the start of your final semester. This placement is part time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.

You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.

Placement Office

The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.

You are responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.

Students find placements in all types of business, some recent examples for business management and marketing include:

  • PWC
  • Montezuma's Chocolate
  • Bentley Motorcars
  • Nissan
  • TUI
  • Hewlett-Packard
  • Rolls Royce
  • Toyota
  • Brandwatch
  • Gatwick Diamond Initiative
  • The Dreyfuss Group


Business student
“My year out was with Enterprise Rent-a-Car on a management level role. It’s been hard work but very rewarding and I’ve learned so much. I feel much more prepared for graduate jobs now. Bring it on!”

Graduate Success

Join our community of successful alumni

Guest Speakers

Get a unique insight into the professional world

We also engage with local businesses who visit as guest speakers, deliver masterclasses, or set you genuine business challenges to solve.

These experiences help you bring theory to life, understand first-hand the challenges businesses face and techniques to overcome them.

Working with real clients and business on current commercial and business problems and projects provides the basis for some assessments and enable you to apply your learning to authentic commercial situations.

Study Abroad

Explore the opportunity to study part of your course abroad

As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.

Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.

You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.



Business School student who studied abroad in Finland for for a year
I would recommend to everyone to study abroad for a year. I’ve met so many wonderful people from all over the world who are now great friends that I will visit even now my year abroad has ended. Some highlights of my time here were visiting Santa in Lapland, spending a weekend in a traditional Finnish cottage in the lake region, having an outdoor BBQ in the middle of winter and going to many saunas. For those concerned about the financial aspect, there are additional student loans and grants, as well as more support options for lower income households. I have learned a lot about Finland, such as the beautiful nature, history and traditional food. I've also learned lots about myself and improved my skills in confidence and independence, and now I see the world from another perspective.


Excellent professional level graduate employment results

This BA (Hons) Business Management and Marketing degree gives you the skills needed to succeed across a range of business industries and job roles in business and specifically in marketing. Employers will value the breadth of your knowledge gained through the degree.

Our graduates are employed in a variety of marketing-related roles such as:

  • Product management
  • Digital marketing
  • Marketing communications
  • Sales
  • Market research
  • Customer service
  • Social marketing
  • Direct marketing
  • Public relations

Further Study

You may decide to continue your studies to postgraduate level.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MSc Neuromarketing
  • MBA
  • PGCE
  • PhD Research

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

Course Costs

Course Fees 2024/25

UK fee
International fee

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

Typical offers (individual offers may vary):

tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
A Levels
BTEC/Cambridge Technical
4/C or better
in English language and mathematics.
Access to HE Diploma
with at least 15 credits at Merit.
28 points
with no element lower than 5.5.


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