for Business, Management and Marketing
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This BA (Hons) Business Management and Marketing degree focuses on building the skills and experience you need in marketing to create successful marketing and social media campaigns. To develop expertise as a marketer, you will apply theory in a range of marketing projects and apply your skills to realistic business scenarios.
Business is brought to life on our Business and Marketing degree with focus on current real-world business and marketing management practice. You will work on live business projects and case studies to develop your confidence, business knowledge, entrepreneurial mind-set and understanding of marketing principles.
You will explore a range of topics such as management, marketing, finance, consumer buyer behaviour, brands, digital campaign planning, market research, HRM and law to provide you with a strong foundation of both marketing and business management needed by employers today.
Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape. It will also develop your marketing focus should you decide to progress your career in marketing and extend your studies further to gain full Chartered Institute of Marketing Institute (CIM) accreditation. You can gain this additional professional qualification by taking the marketing options and membership/exam fee.
On this course you will:
- Explore various business, management and marketing topics, tactics, opportunities, challenges and solutions.
- Specialise in creative marketing.
- Complete projects with real business clients.
- Be able to complete a 1-year and/or 10-week placement providing valuable work experience.
- Develop valuable soft skills like teamwork, communication, time management and problem solving.
- Have the opportunity to take part in events and activates including trips, events and business forums.
We have recently obtained CMI accreditation for BA (Hons) Business and Human Resource Management which provides you with assurance that our degrees meet current employer requirements of aspiring managers. In addition to your degree, you will be eligible to achieve the Level 5 Diploma or Certificate in Management on graduation at no extra cost or work, if you satisfactorily complete mapped modules. Research shows that CMI accreditation improves your employability within a graduate level job and if you are interested in a management career, this qualification can improve your potential of securing a first level management position. You can apply for ‘Chartered Manager’ status on graduation to improve your management career potential.
This degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals. Our degree includes one module that will entitle you to exemption from one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate. This will be useful if you decide to pursue a career in marketing and would like to gain further marketing qualifications to enhance your career.
Teaching and Assessment
How you will learn
Throughout the degree, you will learn business, management and marketing management disciplines from industry experienced lecturers and business guest speakers.
The majority of the course is taught by applying business, management and marketing theory to practical scenarios where you can develop your problem solving, creative marketing and digital marketing activities. You will also be able to work with real clients and business on current commercial and business opportunities, challenges and projects. Some of these projects will provide the basis for assessment and enable you to apply your learning to authentic commercial situations and increase your work resilience.
To ensure we provide a ‘professional’ environment, the course is taught in small, interactive workshops of up to 30 students where you will discuss a specific business topic and provide opportunities for you to work on tasks, have group discussions and feedback your views in a supportive and stretching environment.
As a result of our teaching approach, you will develop confidence and interest in the business environment as well as a wide range of soft skills such as teamwork, communication, planning, organising and leadership.
Our assessments aim to reflect work-based scenarios and as a result there are minimal exams with more focus on action and problem-based assessments, with most assessments based on presentations, portfolio work or reports. Where there are exams, the majority are ‘timed assessments’ and ‘open-book’.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
Most of our business degrees share core modules during the first year, so you may choose to move from a joint honours degree to a single honours option at the end of year one if you find another subject of particular interest.
The first year focuses on understanding the fundamentals of business management, how decisions are made and affect other business areas. During this year, you will develop your employability, enterprise awareness and build a foundation of business knowledge for the rest of your degree through key subject areas such as consumer buyer behaviour, brands and branding, luxury marketing, digital campaign planning, global branding, HRM, employee development/relations, management, project and operations management.
During year two, you will further develop knowledge in financial reporting and management in core modules and start to build your own specialism through optional modules. You will also start learning research skills that prepare you for your research dissertation in the final year. During this year, you will consider whether to go on a one-year placement or study exchange at the end of year two; or continue straight to year three.
In your final year, the research dissertation or consultancy projects will be your main focus, where you research articles about a particular topic and issue, then carry out primary research to investigate further, analyse data and come up with some recommendations and conclusions. This can be for a real client, or a research topic, depending on your chosen route. You will also have the opportunity to specialise further and select modules that most interest you and prepare for your career.
If you feel that you would like to gain more work experience specific to your career pathway, or, you went on the one-year placement and would like to gain further work experience, you could select the short work placement option in the final semester and carry out your research dissertation whilst on placement for the organisation.
This module list is indicative and subject to change.
Select a year
Management and OrganisationsYou will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Business Information SystemsThis module will introduce you to business information systems and how business to uses them to support businesses effectively. You will be introduced to a wide range of enterprise systems covering, for example, supply chain management, knowledge management, customer relationship management, security and ethical issues around managing data. You will be assessed through an individual 2,500-word case study.
Introductory Law for ManagersThis module will introduce you to law in the commercial world. You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the key legislation organisations need to follow operationally and with customers. You will explore when you may need to seek appropriate professional assistance in business. You will be assessed through an online examination and 1 hour in-class test.
Accounting SkillsIn this module you will explore fundamental accounting concepts and develop the skills and techniques you need to collect and record data and transactions to prepare accounting statements and management accounts which are key to managers. You will focus on the requirements for internal use of single entities. You will be assessed through an online exam and 45 minute in class test.
Academic and Professional Skills (APS)This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you. You will be assessed through a portfolio.
Enterprise AwarenessThis module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use a range of business models to explore the relationships between decisions in operations, sales, marketing and finance. You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess performance. You will be assessed through an group assignment and individual financial portfolio accompanied with a short lecture discussion.
Entrepreneurial MindsetThis module aims to deepen your knowledge of being entrepreneurial by applying an ‘entrepreneurial mindset’ to solve a live case study. You will usually work in small groups to develop a proposed ‘innovative’ solution to the problem or opportunity. In today’s competitive working environment, graduates require strong employability skills, the ability to be entrepreneurial, particularly in creating innovative and viable ideas. This module aims to develop these competencies and improve understanding of decision making in being more innovative. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a group presentation and an individual report on how the entrepreneur can be more innovative.
Marketing Principles and PracticeThis introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing, and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You will explore business aspects such as contemporary society, digital innovations and disruptive business models. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a business report.
Key HR PracticesThis module aims to develop your understanding of key practices concerning human resource management. It outlines the theory and key principles and practices of recruitment, selection, retention of talent, performance management and reward; and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate these key HR practices within both the context of different organisations and the field of contemporary management from a national and international perspective. This is a Chartered Management Institute accredited module. You will be assessed by case study HR portfolio and time constrained exam with question focus provided in advance.
Digital Campaign PlanningThe main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.
Consumer Buyer BehaviourThis module will equip learners with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Finance for ManagersThis module will introduce you to several key financial concepts and tools necessary to the understanding and evaluation of business performance, from a primarily financial perspective. This module assumes minimal prior accounting knowledge and provides a practical understanding and conceptual awareness to students who typically are not planning to follow an Accounting and Finance degree pathway. This is an ACCA accredited module. You will be assessed through and essay or report and an exam.
Professional GraduateThis practically-led module will support you to develop a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development for graduate recruitment and/or your one-year internship placement. The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP). This is a Chartered Management Institute accredited module. You will be assessed through two assignments, a mock job/placement interview and PDP report with action plan.
Data Research for BusinessThis module introduces you to the concept of data and market research for decision making, with the dual aim of providing you with the necessary research skills to make informed decisions as business managers, and to prepare for your final year research dissertation, or equivalent study. The module takes you on a structured and applied journey, looking at the rationale and contextualisation for the research processes required for business decisions. You will use qualitative and quantitative research methodologies specifically applied to your degree route or area of study. This is a Chartered Management Institute accredited module. You will be assessed by market research analysis and recommendations report.
Project ManagementThis module introduces you to the essential tools and methodologies for managing an effective project, including the Prince2 and Agile methodologies. You will explore techniques for change management and version control. You will have the opportunity to explore Project planning and use Project Management software. You will be assessed through a 3,500-word portfolio.
Operations ManagementOperations management means the way organisations produce goods and services, with a focus on the activities directly concerned with making and delivering products. Operations management uses a series of processes. Organisations use inputs (including materials, money and human resource) to perform operations such as manufacturing and service provision. These operations give outputs (the finished goods and services). This module explores how organisations effectively manage facilities, assets and resources for the efficient delivery of consistent quality goods and services. This is a Chartered Management Institute accredited module. You will be assessed through a case study.
Purple Goldfish and the Art of the Service ExperienceBusinesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many business now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. This module introduces you to the principles and practices related to the development and management of customer service strategies.
Sustainable Business and Circular EconomyBusinesses are increasingly recognising the range of stakeholders who may be impacted by or have an influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses and their environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning. You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events and the wider business environment, at a national and international level. You will be assessed by creating sustainability videos and presentations.
Employee DevelopmentThis module aims to develop your understanding of the principles of developing a skilled and talented workforce and benefits. It explores the factors which influence workforce development and reviews the scope of learning and development in organisations. It also considers different approaches and frameworks for measuring the impact of workforce development and management across different organisations from a national and international perspective. This is a Chartered Management Institute accredited module. Assessment is by individual essay and case study report.
Employee RelationsThis module will explore unitary and pluralistic frames of reference, the role of the trade union, the history and development of trade unions, the main actors in industrial relations, industrial conflict and the resolution of collective disputes, the nature of industrial conflict. You will discuss different types of dispute, resolving conflict, collective bargaining and negotiation, employee participation, the shift from industrial relations to employee relations and the role of empowerment.
LeadershipThis module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions. It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations. This is a Chartered Management Institute accredited module. You will be assessed by individual presentation and report.
Financial ReportingThis module will enable you to describe and critically discuss how financial reporting can be regulated, including the system of international accounting standards. You will learn to prepare statutory accounts in the appropriate form for a single company. This is an ACCA accredited module. You will be assessed through an online examination and a one hour in- class test.
Financial ManagementThis module will introduce you to areas of key financial decision-making and related underlying theory. This includes decisions about setting corporate objectives, the funding of corporate operations and the appraisal of potential investments. You will examine the choices available to companies regarding their capital structure and dividend policies and gain an understanding of the operation of equity markets and related implications for listed companies. You will be assessed through an essay and a two hour exam.
Management Accounting for ControlThis module will develop your understanding of a range of management accounting techniques and how these can be applied to support decision-making. You will solve problems that require you to demonstrate thoughtful and effective reasoning in proposing solutions to a given set of circumstances. You will be assessed through a open book online test, and in class tests.
Brands and BrandingThis module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.
Luxury MarketingIn this module you will explore and appraise the concepts and principles of luxury brand development and luxury marketing. You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity. You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit. You will be assessed through an essay.
Data Science and AnalyticsThis module will provide you with the background to the core concepts of Big Data and data mining with a focus on Business activity and decision making. In addition, you will be made aware of the fundamental difference between structured and unstructured data types. Assessment is by report, data analysis and visual data presentation.
Economics for BusinessThis module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data. The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining the changing mechanics of national and global markets and the processes of government policy formation. Assessment is by presentation and essay.
Research DissertationThe module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Many students choose to undertake a project for a client organisation and work with the organisation for ten weeks during their final semester. Your findings must be generalisable and capable of broad application. You will be supported by a research supervisor during the different stages of creating a major piece of research work. This is a Chartered Management Institute accredited module. You will be assessed by creating an individual report of 10,500 words.
Strategic Marketing ManagementThis module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.
Global BrandingYou will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module uses a practical and analytical marketing perspective. You will be assessed through creating a brochure.
Corporate FinanceThis module will give you an insight into the practical impacts of key areas of corporate finance. You will cover an overview of the core concepts of corporate finance before focusing on specific related areas such as corporate valuation and merger and acquisition activity. You will be introduced to more complex aspects of finance theory including Portfolio Theory, the Capital Asset Pricing Model and Capital Structure Theory. You are encouraged to examine 'corporate finance in action' and to link your theoretical studies with practice. This is an ACCA accredited module. You will be assessed through an essay and an online exam.
Strategic Human Resource ManagementYou will consider practical and conceptual frameworks in a series of workshops. These interactive sessions will use learning methods including case studies, directed reading, presentations with feedback, self-reflection, guest speakers, workshop exercises and mini-discussion groups. You will take part in simulations and activities to reflect typical business scenarios as you analyse, problem solve and generate a justified solution to a problem. You will be assessed through an open book assessment, an individual report, a coaching session and an e-portfolio review.
Work Placement (Short)Many of our students take this double module as it is an opportunity to gain valuable management experience of working in an organisation for 10-12 weeks during semester two. Typically, you would carry out your Research Dissertation during this placement and focus on the project areas you are working on and a research topic that the organisation will benefit from the most. This module allows you to gain work experience in an area of business and management that you are most interested in working in after graduating and enhance your employability skills. We are not aware of any other university that offers this opportunity, which we know is very attractive to employers. You will be assessed through a learning log submission and an individual presentation.
EntrepreneurshipThe module adopts a very practical focus. It concentrates on developing a small business idea and creating a one-year persuasive business plan. Sessions will focus on each aspect of the business that you need to consider in testing how it will be feasible and viable. Assessment is by presentation of business idea and creation of the business plan.
Business Ethics and Social ResponsibilityIn this module you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, and raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used to address ethical considerations as you develop your critical analysis and argument skills and critically discuss current business and government policies relating to corporate social responsibility. You will reflect on your own moral values, attitudes and behaviour and be assessed through an interview and a portfolio.
Global Business TodayThis module introduces you to current global issues that we are hearing about in the news today that are vital for organisations to react to in order to successfully compete and grow. Organisations are operating in an increasingly competitive international business environment and this module broadens your understanding of the challenges and opportunities they face in areas such as international trade during Brexit and political unrest, differences in national cultures, global inequality, operating sustainably and global consumer behaviour. You will be assessed through creating a conference paper and presentation.
Agency LifeMany jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. Being able to work to tight deadlines, work with clients, unpick a brief, form creative solutions and complete marketing tasks are also vital in many in-house marketing roles. This module will provide you with a critical appreciation of what working within an agency environment is about. You will focus on client pitches, staying on budget, working under intense pressure and exceeding expectations.
Marketing Consultancy ProjectIn this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your project will usually be set in the context of your host organisation. If you choose not to complete a placement you will approach a suitable organisation as a focus for your project, or identify a specific marketing management issue you feel should be investigated.
Entrepreneurship in ActionThis module provides an opportunity for you to start-up your own business within a supportive environment by implementing an already developed business idea. You will attend weekly 1:1 mentoring from the Module Tutor and specialist Business Hot House Programme staff. It may be that you are already running part-time business, or have a business idea and you would like to try and implement with support and already have a good understanding of business planning. If you’ve got an idea, but not feeling confident in creating business plans, you could take the Entrepreneurship module as well and this would be classed as taking an Entrepreneurship Placement where you spend the second semester focusing on developing your idea, writing a business plan and carrying out activities to implement it. You can also link your research dissertation to the business problem or opportunity your idea focuses on, or the sector you will be operating in, or you could keep the research dissertation completely separate. The experience provides real insight into the challenges, responsibilities and opportunities that small businesses face when starting-up. You don’t need to continue running the business afterwards and you will find the knowledge and practical experience gained through the module will equip you with entrepreneurial skills much sought after by employers. Assessment is by implementation portfolio and professional discussion on how the idea is/not viable.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
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Gain practical experience
This degree has a strong vocational focus which is enhanced by the work placement programme. Internships and short work placements give you valuable work experience to add to your CV and help to prepare you for the workplace on graduation. Placements improve your employability, enterprise skills, build confidence and help you stand out from the crowd in a competitive graduate market and thrive in business after you leave university.
Whilst studying the business management degree, we offer two placement opportunities to help you gain work experience in your chosen career:
1. One-year Placement
This option takes place after your second year of study and is a 48-week internship where you will gain work experience in the career or sector you are interested in. This is particularly useful if you have limited work experience, or would like a career change. During this time, you will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice. Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia. If you decide to complete an internship, you will graduate with a BA (Hons) Business Management and Marketing (Professional Placement).
2. Work Placement (short)
If you are interested in gaining work experience, but would like to complete your degree in three years, rather than four, we offer a short placement in the final semester of year three. Placements usually begin in mid-January and last until late March and are full time, usually unpaid. This placement is assessed as a double module for your degree and focuses on employability and personal development. During your time on placement, you will focus on a specific project for the organisation and your research dissertation will explore a management issue within the placement organisation. If you have previously opted for the one-year placement, you can also take this short placement at the same, or different business to improve your employability further.
Some students will complete both placement options. Many placement students continue to work for the companies they completed placements with after they graduate, with some offered full time jobs before their results are published.
Students find placements in all types of business, some recent examples for business management and marketing include:
- Bentley Motorcars
- Gatwick Diamond Initiative
- Nissan Motorcars
- Rolls Royce Motorcars
- The Dreyfuss Group
- Toyota Motorcars
3. Entrepreneurship placement
Alternatively, you may be interested in starting your own business and being your own boss on a permanent, temporary, full-time or part-time basis. Or, you might want to experiment starting up a business, without too much commitment. If you aspire to be your own boss, you may be interested in the ‘entrepreneurship placement’ in year three, where you create a business idea, write a business plan and explore how to implement it with support from lecturers and Business Hot House mentors. Entrepreneurial talent is sought after by employers who are continuously operating in a competitive marketplace and needing to innovate. So, even if you decide that your business idea is not for you, having the experience of developing and implementing a business idea will provide valuable experiences for being an entrepreneur in the future, or an intrapreneur in the workplace. Plus, it provides an interesting talking piece on job applications, CVs and interviews.
The Business School has a dedicated placement office who will work with you and relevant businesses to help find the best placement match at an appropriate level and suited to your degree.
However, you are ultimately responsible for finding your own placement, but can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses contact us to advertise their placements to students which are forward onto students.
Explore the opportunity to study part of your course abroad
As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.
Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.
You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.
Excellent professional level graduate employment results
This BA (Hons) Business Management and Marketing degree gives you the skills needed to succeed across a range of business industries and job roles in business and specifically in marketing. Employers will value the breadth of your knowledge gained through the degree.
Our graduates are employed in a variety of marketing-related roles such as:
- Product management
- Digital marketing
- Marketing communications
- Market research
- Customer service
- Social marketing
- Direct marketing
- Public relations
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD Research
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