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Understand the key concepts in modern marketing
Prepare for you professional career as a marketeer
Our BA (Hons) Marketing course combines academics theory with commercial application as you gain an insight into core principles of what marketing is, how it works, and how to build successful strategies and launch effective campaigns.
Understand the core concepts of marketing
You will explore core marketing areas such as psychology of consumer behaviour, digital campaign planning, using social media for business and specialist areas of brand management, global branding, and luxury marketing.
In addition, you will study core principles of business, management, and entrepreneurship to help develop you into a forward-thinking marketing executive who can produce ideas and implement them.
Work with real-world clients
Our ‘Agency Life’ module in Year Three emulates the fast-paced, real-world environment of a marketing agency, as you create a marketing strategy for a real client and gain vital experience to jump-start your professional career.
You will have opportunities to work with real clients from the first year, with more marketing specialists in the final year.
Master key tools and software
You will learn how to use industry-standard tools and software such as Photoshop, InDesign, video editing software and Google Analytics, so you are fully prepared for the requirements of the industry.
Our BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means you can earn a professionally recognised qualification alongside your degree and be exempt from two CIM module exams on the Certificate in Professional Marketing or Professional Digital Marketing.
This is especially useful if you decide to pursue a career as a marketing specialist within two years of graduating as you will already have completed two.
On this course you will:
- Complete projects with real clients.
- Use industry-standard software including Photoshop, InDesign, and Google Analytics.
- Learn from industry experienced lecturers and guest speakers.
- Explore venues, meet marketing agencies and network with industry professionals on business visits.
- Participate in marketing and business forums.
- Have the option to complete a 1-year or a short 10–12-week placement.
- Develop valuable soft skills like teamwork, communication, and time management.
Learn the principles of marketing and work with real clients
In your first year you will study the modern marketing mix to give you a solid overview of marketing and develop your skills in solving marketing problems.
In your second year, you will focus on marketing campaign planning, brands and branding and gain specialist knowledge in luxury brand development and marketing.
You will also begin to focus on your own employability and career preparation, with modules aimed at developing your professional experience and skills ready for the workplace.
Your third year allows you to take our optional ‘Agency Life’ module, in which you will have the chance to work directly with a real-world client to help them solve a marketing problem as you start your very own agency. This module provides an alternative to the traditional written dissertation and allows you to gain vital experience to help you stand out in a competitive and exciting industry.
In addition, you will study marketing strategy formulation and have the option of studying a range of related modules such as global business, business ethics or entrepreneurship, so you are ready for your professional career in a continuously changing business environment.
Select a year
Academic & Professional Skills 1
This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you.
Business Information Systems
Within this module, you will explore the relationship of technology with business.
As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.
This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business.
You will use the business model canvas to explore the relationships between decisions in operations, sales, marketing, finance, and distribution.
You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess business performance.
You will be assessed through a group assignment and individual financial portfolio accompanied with a short professional discussion.
In today’s competitive business environment, graduates require strong employability skills and a resilient attitude.
This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be more innovative.
You will deepen your knowledge of being entrepreneurial and applying an ‘entrepreneurial mindset’ to solve a real-life case study with a client.
You will usually work in small groups to develop an ‘innovative’ solution to an identified problem or opportunity.
You will be assessed through a group presentation to the client and an individual report on how the entrepreneur can be more innovative.
This is a CMI and CIM accredited module.
Introductory Law for Managers
This module will introduce you to law in the commercial world.
You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the key legislation organisations need to follow operationally and with customers.
You will explore when professional legal assistance is required in business.
You will be assessed through an online examination and 1 hour in-class test.
Management and Organisations
You will explore business management theories, the role and position of a manager, and your ability to manage others.
You are encouraged to develop your self-awareness as a potential manager and investigate issues like:
- the history of management
- and innovation of an organisation.
You will also explore:
- aspects of business psychology
- how people are motivated and behave
- theories of leadership and conflict management that can be used in effective management.
You will be assessed through a report on management topics of interest.
Marketing Principles and Practice
This introductory module explores the role of marketing in the modern business environment.
You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation, and market research.
You will explore business aspects such as contemporary society, digital innovations, and disruptive business models.
You will be assessed through a business report.
This is a CMI and CIM accredited module.
Social Media Marketing
This module introduces you to social media from a business and professional perspective.
It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital consumers and engaging brand experiences.
You will explore the history, development and future of social media as well as looking at tools to manage roles, teams, and campaigns.
Brands and Branding
This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.
Consumer Buyer Behaviour
This module will equip learners with the fundamentals of consumer behaviour.
Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets their changing needs.
You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Creating A Sustainable Competitive Advantage in Tourism and the Service Environment
This module examines the importance of competitive strategy in securing a position of advantage in the contemporary service environment.
The module is designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by examining indicative sectors across the service environment, such as tourism, events, retail, and hospitality.
The module will also look at how competitive advantage is influenced by key issues such as entrepreneurship, particularly in relation to micro-business and SMEs, and how wider forces of globalisation are impacting on business strategy.
Data Research for Business
This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study.
The module takes you on a structured and applied journey, looking at the rationale and contextualisation for the research processes required for business decisions.
You will use qualitative and quantitative research methodologies specifically applied to your degree route or area of study.
You will be assessed by market research analysis and recommendations report.
This is a CMI accredited module.
Digital Campaign Planning
The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.
This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits.
You will explore the factors which influence workforce development and review the scope of learning and development in organisations.
You will also consider different approaches and frameworks for measuring the impact of workforce development and management across different organisations from a national and international perspective.
Assessment is by individual essay and case study report.
This is a CMI accredited module.
This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.
Key HR Practices
This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people.
You will examine the skills needed to manage people within various types of work organisations, as you explore:
- the theory and key principles and practices of recruitment
- retention of talent
- performance management
- and reward.
The seminars and supporting literature provide a structure to explore key HR practices within different organisations and contemporary management from a national and international perspective.
You will be assessed by case study HR portfolio and time constrained exam with question focus provided in advance.
This is a CIPD and CMI accredited module.
This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions.
It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.
You will be assessed by individual presentation and report.
This is a Chartered Management Institute accredited module.
In this module, you will explore and appraise the concepts and principles of luxury brand development and luxury marketing.
You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity.
You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit.
You will be assessed through an essay.
Operations management uses a series of processes and inputs (e.g. materials, money, and human resource) to perform operations such as manufacturing and service provision. These operations give outputs (the finished goods and services).
This module explores how organisations effectively manage facilities, assets, and resources for the efficient delivery of consistent quality goods and services.
You will be assessed through a case study presentation of an operational plan.
This is a CMI accredited module.
This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies.
You will explore techniques for change management and version control and have the opportunity to explore project planning and use Project Management software.
You will be assessed through a 3,500-word portfolio.
Purple Goldfish and the Art of Service Experience
Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences.
Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience.
As such, this module introduces you to the principles and practices related to the development and management of customer service strategies.
Sustainable Business and Circular Economy
Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility.
This module explores this principle and focuses on businesses environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom line’ and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning.
You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events, and the wider business environment, at a national and international level.
You will be assessed by creating sustainability videos and presentations.
This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace.
You will plan your own development towards your graduate recruitment and if you chose a one-year internship (professional placement), you will focus on applying and preparing for this placement.
The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP).
You will be assessed through two assignments, a mock job/placement interview and reflective report with PDP action plan.
This is a CMI accredited module.
Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing.
This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This could cover anything from website testing to marketing research, branding design to social media.
You will focus on client pitches, staying on budget, working under intense pressure, and exceeding expectations.
Business Ethics and Social Responsibility
In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.
You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.
You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.
You will be assessed through an interview and a portfolio.
Entrepreneurship (Business Start-Up Idea and Plan)
In this heavily practical module, you will work to develop an idea for a new small business.
You will present this to get feedback on improving the business viability and create a one-year persuasive business plan.
Your classes will focus on developing your understanding the feasibility and viability of each aspect of your business through testing and evaluation.
Assessment is by presentation and creation of the business plan.
Entrepreneurship in Action
Build your own business
This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea.
It may be that you are already running part-time business or have a business idea and you would like to try and implement with support and already have a good understanding of business planning.
Activities could involve:
- creating a website
- making sales
- delivering events
- carrying out in-depth research
- creating social media marketing.
Even if you decide not to continue with the business idea, the knowledge and practical experience gained will equip you with entrepreneurial skills much sought after by employers.
Receive 1-1 mentoring
You will attend weekly 1:1 mentoring with the lecturer and specialist Business HotHouse staff.
Connection with ‘Entrepreneurship’ module
You can take this module alongside the Entrepreneurship module if you would like more guidance in developing an idea and business plan.
In this instance it will be like taking an entrepreneurship placement where your main focus in your final semester is developing and implementing your own business.
Assessment is by implementation portfolio and professional discussion on how the idea is/not viable.
You will develop your understanding of global marketing alongside your problem solving and decision-making skills.
You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment.
You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets.
The module uses a practical and analytical marketing perspective.
You will be assessed through creating a brochure.
Global Business Today
This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.
You will broaden your understanding of the challenges and opportunities businesses face in areas such as:
- international trade after Brexit
- political unrest
- differences in national cultures
- global inequality
- operating sustainably
- and global consumer behaviour.
You will be assessed through creating a conference paper and presentation on one global topic of interest.
Marketing Consultancy Project
In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your project will usually be set in the context of your host organisation. If you choose not to complete a placement you will approach a suitable organisation as a focus for your project, or identify a specific marketing management issue you feel should be investigated.
Strategic Marketing Management
This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will make informed decisions and develop your ability to think critically about marketing scenarios.
Work Placement (Short)
Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two.
Typically, you would carry out your research dissertation whilst on placement and focus on researching the project areas you are working on and an area the organisation will benefit from the most. This module allows you to gain valuable work experience and enhance your employability which is extremely attractive to employers.
Few other universities offer a professional placement where your research dissertation aligns with your project work.
You will be assessed through a learning log submission and an individual presentation.
Throughout your degree you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, or businesses will visit the university and this provides opportunities to ask questions, learn about the industry and work environment of various businesses.
Teaching and Assessment
Feel the support of our expert teaching staff
On our BA (Hons) Marketing course, you will learn through small interactive workshops in which you will join a close and supportive environment and develop a wide range of soft skills such as confidence, business acumen, teamwork, communication, initiative, and resilience. You will also have the opportunity to visit clients and meet with them during the class session.
Much of the course is taught through practical tasks which apply theory and involve problem solving, developing ideas, and implementing some of them.
Our teaching staff are commercially experienced academics who are highly skilled and passionate about marketing and supporting your professional development journey.
Our assessments are more aligned with an authentic workplace, where most of your assignments involve working on live client projects individually or collaboratively.
Assessments will also include creating business reports, presentations, and portfolios that develop your critical thinking skills and a solution-focused approach which is vital in the workplace. Some of your work may be more practical, for example posters, websites, blogs, and social media.
If you are pursuing professional association qualifications these will incorporate a small number of exams.
Discover a close student community, excellent facilities, and unique opportunities
Learning Resource Centre
Gain practical experience within the industry
In your final year, you can take our ‘Agency Life’ module, which moves away from a traditional written dissertation and gives you the option to take a more business relevant piece of work that emulates the fast-paced, real=world environment of a marketing agency.
You will set up your own agency and work for a company to solve a marketing problem for them. This could cover anything from website testing to marketing research, branding design to social media.
This is a great opportunity to separate yourself from the field of other graduates as you’ll come out with not only a degree, but invaluable real-world work experience as well.
Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.
During work placements you will develop your employability and enterprise skills, so you are ready to thrive in the digital marketing world after you leave university. You could even secure employment after you graduate with your placement employer.
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each year. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Past students completed placements at companies including:
- Toyota Motorcars
Join our community of successful alumni
Lauren went to BMW Rolls Royce on a one-year placement between year 2 and 3 to the Client Experience and Brand Marketing department.
They were so pleased with her, Lauren secured a place on their graduate scheme and is now Visual Identity Executive at Rolls-Royce supporting the roll-out of the new brand identity to all dealerships, offices, and events across the world.
Chelsea is currently Channel Marketing Manager at Bluecrest Wellness, private healthcare provider.
Chelsea manages all the retention marketing from print media to email campaigns, copywriting and Google Ads and started as a Marketing Co-ordinator before being promoted to Channel Marketing Manager after one month.
Ellie is now the Events and Marketing Manager at Farbridge, a wedding and events venue in the South Downs National Park.
Ellie went on a short placement to Farbridge, West Dean in her final semester and secured the role before completing her dissertation.
Ellie is passionate about sustainability and was announced as a finalist at the Green Gown Awards 2021 as a result of her work on the Sustainable Business module.
James is currently Content Marketing Executive for Pearson Online Learning Services.
James is responsible for developing engaging content for multi-channel marketing and communication activities globally, across multiple university partnerships.
Explore the opportunity to study part of your course abroad
As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.
Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.
You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.
Begin your journey as a marketing professional
BA (Hons) Marketing graduates are highly employable. Past students have been successful in agency work and client roles.
Potential future careers include:
- In-house marketing
- Agency marketing
- Brand management
- Public relations
- Customer management
- International marketing
- Digital marketing
CIM Professional Qualifications
After your degree we encourage you to continue your learning with the industry’s professional body: The Chartered Institute of Marketing (CIM). When you graduate you will automatically qualify for exemption on one module on the PG Certificate or Diploma levels of the CIM professional marketing qualifications.
You may decide to continue your studies to postgraduate level.
University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- MPhil/PhD Research
Course Fees 2023/24
Typical offers (individual offers may vary):
Access to HE Diploma
Frequently asked questions
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