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Explore the fundamental aspects of contemporary marketing

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N500
3 years Full Time, 4 years Full Time with sandwich placement
Bishop Otter Campus (Chichester)

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for Business, Management and Marketing

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Overview

Understand the key concepts in modern marketing

Prepare for your career in marketing

Our Chartered Institute of Marketing (CIM) accredited BA (Hons) Marketing course combines academic theory with commercial application giving insight into the role marketing plays in growing organisations and audiences, whilst teaching the practical skills needed for career success.

Work with real-world clients

With a strong emphasis on preparing our students for contemporary marketing roles we offer the opportunity to work with clients and apply your skills and knowledge to real-life scenarios.

Explore the fundamental aspects of contemporary marketing

You will explore the psychology of consumer behaviour, learn how to create and manage a successful brand and design creative campaigns. With modules covering innovation in digital marketing and the use of social media, our graduates are well prepared for a career in the modern marketing environment.

Students will finish their degree with an in-depth understanding of global strategic marketing ready to pursue a career in any industry that they choose.

Accreditation

Our BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means you can earn a professionally recognised qualification alongside your degree and be exempt from some CIM module exams on the Certificate in Professional Marketing.

Chartered Institute of Marketing logo

On this course you will:

  • Complete live projects with real clients and organisations.
  • Learn from industry experienced lecturers and guest speakers.
  • Complete a 20-week part-time placement within an organisation, gaining vital work experience in a marketing role.
  • Develop a range of valuable intellectual and practical skills essential to success in a modern marketing environment.
  • Have the option to complete a 1-year placement either in the UK or abroad.

The Course

Learn the principles of marketing and work with real clients from year one

Year One

In your first year you will study the modern marketing mix to give you a solid overview of marketing and develop your skills in solving marketing problems. Alongside a broad range of business subjects, you will also be introduced to consumer psychology, understanding consumer attitudes, beliefs and motivations.

Year Two

In your second year, you will learn essential digital marketing techniques and how to create successful social media campaigns. You will also explore to world of branding and marketing communications.

You will also begin to focus on your own employability and career preparation, with modules aimed at developing your professional experience and skills ready for the workplace.

Year Three

In your third year you will study marketing strategy and learn the skills required to work in a global marketing environment. You will also examine key contemporary marketing issues, preparing you for your future career in any industry that you choose.

All third-year students will complete a 20-week part-time placement within an organisation.

This list is indicative and subject to change.

Select a year

Management and Organisations

This module is an excellent gateway to the world of management and organisational behaviour! By encouraging exploratory learning, it offers you a chance to develop not only academic knowledge but also self-awareness and interpersonal skills. Such an approach is vital for preparing you for the complexities of the modern workplace and can inspire a lifelong curiosity in the subject.

Assessment:
Individual 3,000-word report

Technology for Business

This module is designed to introduce you to the use of technology, primarily information systems, and how organisations adapt and leverage digital technology solutions to gain a competitive advantage.

Assessment:
3,000-word Report

Introductory Law for Managers

This module aims to introduce you to the subject of law relevant to the commercial world. The module looks to provide you with sufficient understanding of the law so that, as managers, you can recognise and understand its relevance and application within a commercial context.

Assessment:
1.5 Hour Exam
1.5 Hour Exam

Academic & Professional Skills

This module is designed to facilitate a smooth transition when entering university, fostering both academic and professional skill development. It places a strong emphasis on personal growth, encouraging you to reflect on your development while also valuing the contributions of your peers. With a focus on academic skills and personal development, the module aims to equip you with the tools necessary for success in both your academic pursuits and future professional endeavours.

Assessment:
3,000-word Portfolio

Entrepreneurial Mindset

This module is an exciting opportunity for you to not only understand entrepreneurship but also apply it in a real-world context. By engaging with real clients and tackling genuine problems or opportunities, you can develop a practical understanding of entrepreneurial thinking and innovation.

Working collaboratively in small groups fosters teamwork and diverse perspectives, while also allowing room for individual creativity and initiative. The emphasis on delivering value to the client and showcasing an entrepreneurial mindset through practical implementation and strategic recommendations ensures a holistic learning experience.

Assessment:
15-minute Presentation
1,800-word Report

Marketing Principles & Practice

This marketing module offers a comprehensive exploration of marketing’s significance in today’s business landscape, covering essential tools and concepts. You will delve into the extended services mix, buyer behaviour, segmentation, and market research, while also examining broader business facets like contemporary society, digital advancements, and disruptive business models. Through real-world examples, interactive discussions, and engaging activities, you will gain a practical understanding of marketing principles and their application in various contexts.

Assessment:
3,000-word Report

Introduction to Sustainability

Collaborative exploration of sustainability not only fosters deeper understanding but also cultivates vital skills like ethical reasoning and effective communication. Encouraging you to examine sustainability within specific sectors or industries can lead to insightful discussions and innovative solutions to real-world challenges.

Assessment:
Poster and 10-minute poster presentation with Q&A.

Consumer Psychology

This module will equip you with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing. You will also analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

Assessment:
3,000-word Report

Project Management

Optional

This module introduces you to the world of project management, a subject that is highly sought after whether the organisation is an SME or a multinational.

The content is based on the Association of Project Management (APM) Body of Knowledge (Bok). This is the leading association for project management in the UK and provides a holistic and generic approach to the wide range of skills necessary to manage projects efficiently and effectively.

Assessment:
3,000-word Report

Operations Management

Optional

Operations management is the backbone of how organisations create and deliver their goods and services. While the concept seems straightforward – input, operations, output – the reality is often much more intricate due to the complexities of business processes.

This module seeks to give you a deep understanding of how organizations navigate these complexities to efficiently manage their resources, facilities, and assets. Ultimately, the goal is to ensure consistent quality in delivering goods and services that meet customer needs effectively.

Assessment:
20-minute Presentation with 10-minute Q&A

Key HR Practices

Optional

This module provides you with a deep dive into essential aspects of effective people management. By covering theories, practices, and contemporary issues, it equips you with a holistic understanding of HR within diverse organizational landscapes.

The focus on workforce planning, performance management, and talent retention reflects the evolving needs of modern businesses. Integrating literature and practical tasks ensures you can apply your knowledge in real-world scenarios, both nationally and internationally. Overall, it seems like a robust foundation for future HR professionals.

Assessments:
1,500-word Portfolio
1.15-hour Examination

Digital Marketing

This module aims to equip you with a comprehensive understanding of digital marketing by integrating emerging media and mobile technologies with traditional communication channels.

Through real-world examples and hands-on experience, you will develop marketing campaigns that leverage online and offline mediums.

By critically analysing contemporary issues and advancements in the marketing industry, you will gain valuable insights into digital tools, models, and concepts, preparing you for the dynamic landscape of modern marketing.

Assessment
3,000-word Briefing

A Sustainable Economy

Optional

Sustainability in business is essential, aligning with global goals like the United Nations Sustainability Development Goals. It spans various dimensions, from societal and environmental concerns to economic and ethical considerations.

As climate change and resource limitations become more pressing, companies must prioritize sustainability to reduce carbon emissions and address inequality. Moreover, heightened societal awareness demands greater corporate social responsibility and ethical values.

This module will delve into sustainable practices, highlighting their benefits for both businesses and consumers and how effective operations and strategies can manage sustainability challenges through best practices.

Assessment:
3,000-word report

Leadership

Optional

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

Assessment:
10-minute Presentation
2,100-word Written Submission

Brands

This module delves into branding, its significance in marketing and advertising, and the principles of brand management. It scrutinizes why certain brands endure over time and possess the ability to command premium prices for their offerings. It also delves into consumer psychology, with a focus on luxury branding.

Assessment:
3,000-word Report

The Professional Graduate

This module integrates practical elements to enhance career progression, emphasizing the significance of professionalism in the workplace for graduates. It promotes personal and professional development through activities such as career planning, professional placements, and projects.

Reflective practice is highlighted as a key tool for fostering continuous growth and the acquisition of relevant competencies.

Assessment:
3,000-word Assessment Portfolio

Data Driven Decision Making

The aim of this module is to introduce you to the concept of data and market research for decision making.

Assessment
2,250-word Leaflet, Brochure, Poster
750-word Explanation Document

Marketing Communications

This module emphasizes the significance of marketing communications in today’s competitive landscape, where standing out and building meaningful relationships with customers is paramount.

Through practical exercises, you will refine your creative abilities and learn how to develop effective marketing materials. Additionally, the module explores how technological innovations have reshaped marketing communications, covering strategic, tactical, and operational aspects of the field.

Assessment:
2,000-word Creative Pitch Presentation
2,000-word Campaign Execution Report

Social Media Marketing

This module is designed to introduce you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores trends and current ideas around the concept of digital consumers and engaging brand experiences.

You will explore the history, development and future of social media as well as looking at tools to manage roles, teams, and campaigns.

Assessment:
Individual Report

Research Project

The module offers you a chance to delve into a specific area of interest within various organisational contexts, fostering both professional and intellectual growth.

Under the guidance of a supervisor, you will undertake independent research, showcasing your ability for critical thinking and analysis. The chosen topic typically revolves around management issues in either public or private sectors, with a focus on generating findings applicable beyond specific cases.

There are optional placement routes – Industry, Consultancy, or Entrepreneurship – each tailored to align with career goals and academic pursuits.

Assessment:
At the end of stage 2, you will submit a final version of your research project. This will look like the following, depending on the option chosen:

  • Completed dissertation (industry route) or consultancy report (consultancy route) which is structured and presented according to the module guidelines (9,000 words)
  • Entrepreneurship 2 year growth strategy and professional discussion around key findings on the viability of the business idea from the experience of starting up the business (6,000-word report and 3,000-word equivalent presentation)

Professional Practice

This module offers you a chance to gain 270 hours of experience in an organisation, building on your work in the Professional Development module. You will secure a placement and develop your Personal Development Planning for future career goals and better employability.

Typically paired with the Research Project, it allows you to focus on personal development within your work placement, enhancing skills for your chosen careers and gaining practical and research expertise in your field. You can choose from options like a Short Work Placement, a Consultancy Project (remote), or Entrepreneurship (requiring Entrepreneurship in semester one).

Assessment:
Assessment 1: 1,800-word Personal Portfolio
Assessment 2: 3,000-word Learning Logs
Assessment 3: 10 minute Personal Presentation

Entrepreneurship

Optional

Ever wondered what it’s like to run your own business and unsure of how you would go about it?  This level 6 module adopts a practical approach to investigating the small business sector and developing business ideas.

The module concentrates on the planning involved when setting-up a new business venture.  The main output of the module is the creation of an early-stage business plan that could be used to either set-up a new or develop an existing business.

Even if you decide that running your own business is not for you, going through the experience of developing and writing a business plan, will provide insight into both strategic and operational small business decision making; and increased employability skills that will prove valuable to a future employer.

Assessment:
3,000-word Business Plan + Financial Appendices

Ethics and Corporate Social Responsibility

Optional

This module introduces you to a range of ethical issues, concepts, theories and techniques that affect people and organisations that you can reflect on in relation to your own values and ethics.

From an organisational perspective, you will consider ethical frameworks and decision making, for example in relation to corporate social responsibility and the UN Sustainability Goals. At a personal level, you will be encouraged to consider and reflect on your own ethical and moral stance and the impact this has on your future choices.

Assessment:
3,000-word Portfolio

Strategic Management

Optional

The module encourages you to think critically and creatively about strategic management from the formation of strategy through to frontline implementation. It is aimed at those that may have little or no personal experience of strategic management.

Assessment:
10-minute presentation
2,000 word Assignment

Strategic Marketing Management in a Global Environment

The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide you with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.

You will use a range of different contemporary information sources and strategic marketing theory to make informed decisions and to develop your ability to think critically about marketing scenarios. We will examine the core strategic considerations when operating in a contemporary global environment.

Assessment:
1,500-word equivalent Poster
3,000- word Marketing Plan

Global Business Today

Optional

This module introduces you to current global issues relevant for organisations aiming to compete and thrive in a highly competitive global business landscape.

Weekly exploration of various global topics will utilise both quantitative and qualitative data from reliable sources commonly used by global decision-makers. This approach aims to give you a comprehensive grasp of the key responsibilities and challenges confronting diverse organisations, shedding light on the global dimensions of local and regional business issues.

Particularly appealing to those interested in understanding the intersection of world events and business, the module offers a diverse array of contemporary topics each week, emphasising their global ramifications and the diverse challenges faced by economies, countries, and organisational types.

Through analysis of organisation and country case studies, you will gain insights into business challenges, opportunities, and potential solutions.

Assessment:
20-minute conference presentation + 10-minute Q&A

Contemporary Issues in Marketing

This module aims to offer you the chance to delve into and evaluate various contemporary marketing issues. Examples include Artificial Intelligence, Virtual Reality, Transformational Marketing, Data-Driven Marketing, Influence, User-Generated Content, Visual Search, and Privacy Ethics on social media.

Enquiry-based learning methods will be employed to investigate these issues, emphasising how marketing teams can enhance organisational understanding, futureproofing, and innovation absorption. Additionally, the module will foster independent research and study skills to cultivate independent learning and critical thinking abilities.

Assessment:
3,000-word report

Psychology in Context: Cultural Psychology

Optional

The module adopts an interdisciplinary approach to Psychology, covering key areas such as Biological, Cognition, Development, Emotions, Health, Individual Differences, Morality and Justice, Motivation, Relationships, and the Self, all within the context of a multicultural world.

While primarily focusing on psychological theories and research, it also draws insights from Anthropology, Biology, Geography, History, Sociology, and Zoology.

Emphasising the neglect of cultural perspectives in mainstream Psychology, the module aims to integrate insights from diverse cultures to provide a comprehensive understanding. It poses overarching questions such as how universalist assumptions have influenced Psychology’s knowledge, how culture intersects with Psychology, the similarities, and differences in psychological findings across cultures, the evidence supporting these findings, and how such insights can enhance health and well-being.

Assessment:
3,000-word Essay

Teaching and Assessment

Feel the support of our expert teaching staff

Teaching

On our BA (Hons) Marketing course, you will learn through a variety of lectures, seminars and interactive workshops in which you will join a close and supportive environment and develop a wide range of skills such as confidence, business acumen, teamwork, communication, initiative, and resilience.

Much of the course is taught through practical tasks which apply theory and involve problem solving, developing ideas, and implementing them.

Our teaching staff are commercially experienced academics who are highly skilled and passionate about marketing and supporting your professional development journey.

Assessment

Our assessments are more aligned with an authentic workplace, where most of your assignments involve working on live client projects individually or collaboratively.

Assessments will also include creating business reports, presentations, and portfolios that develop your critical thinking skills and a solution-focused approach which is vital in the workplace. Some of your work may be more practical, for example posters, websites, blogs, and social media.

Bethan

BA (Hons) Marketing
"I love that my lecturers are all experienced professionals willing to share their experiences and enhance my learning and understanding of the work of marketing and digital technologies."

Experience

Discover a close student community, excellent facilities, and unique opportunities

Francesca

BA (Hons) Marketing
"As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them every day. I’m ridiculously lucky and I believe it’s because I chose to come here."

Ashley

BA (Hons) Marketing
"I chose the University of Chichester because of how the classes are set up. I knew if I had to sit in a massive lecture hall with 200+ other students, my learning would have been very limited compared to classes of 20-30 students. My degree enhanced my employability through group work and adapting to new situations."

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Work Placements

Gain practical experience within the industry

Agency Life

In your final year, you can take our ‘Agency Life’ module, which moves away from a traditional written dissertation and gives you the option to take a more business relevant piece of work that emulates the fast-paced, real=world environment of a marketing agency.

You will set up your own agency and work for a company to solve a marketing problem for them. This could cover anything from website testing to marketing research, branding design to social media.

This is a great opportunity to separate yourself from the field of other graduates as you’ll come out with not only a degree, but invaluable real-world work experience as well.

Placement information

Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.

During work placements you will develop your employability and enterprise skills, so you are ready to thrive in the digital marketing world after you leave university. You could even secure employment after you graduate with your placement employer.

Industrial Placements

There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and the 20-week placement during your final year is compulsory for all students. Some students will complete both placement options.

Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.

Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.

Industrial Placement Year

This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.

20 Week Work Placement

During your final year you will complete a 20-week work placement. This placement is part time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.

You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.

Placement Office

The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.

You are ultimately responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.

Past students completed placements at companies including:

  • Brandwatch
  • Hewlett-Packard
  • Toyota Motorcars
  • TUI

Zak

BA (Hons) Marketing
"I developed my strategic and communications skills that learned while at Chichester and got to experience working in a marketing agency on some exciting luxury brands."

Graduate Success

Join our community of successful alumni

Study Abroad

Explore the opportunity to study part of your course abroad

As a student at the University of Chichester, you can explore opportunities to study abroad during your course.

Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.

You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.

Jen

Jen

Business School student who studied abroad in Finland for for a year
I would recommend to everyone to study abroad for a year. I’ve met so many wonderful people from all over the world who are now great friends that I will visit even now my year abroad has ended. Some highlights of my time here were visiting Santa in Lapland, spending a weekend in a traditional Finnish cottage in the lake region, having an outdoor BBQ in the middle of winter and going to many saunas. For those concerned about the financial aspect, there are additional student loans and grants, as well as more support options for lower income households. I have learned a lot about Finland, such as the beautiful nature, history and traditional food. I've also learned lots about myself and improved my skills in confidence and independence, and now I see the world from another perspective.

Careers

Begin your journey as a marketing professional

BA (Hons) Marketing graduates are highly employable. Past students have been successful in agency work and client roles.

Potential future careers include:

  • In-house marketing
  • Agency marketing
  • Brand management
  • Advertising
  • Public relations
  • Customer management
  • International marketing
  • Digital marketing

CIM Professional Qualifications

After your degree we encourage you to continue your learning with the industry’s professional body: The Chartered Institute of Marketing (CIM). When you graduate you will automatically qualify for exemption on one module on the PG Certificate or Diploma levels of the CIM professional marketing qualifications.

Further Study

You may decide to continue your studies to postgraduate level.

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MSc Neuromarketing
  • MBA
  • PGCE
  • MPhil/PhD Research

Course Costs

Course Fees 2024/25

UK fee
£9,250
International fee
£15,840

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

Typical offers (individual offers may vary):

UCAS
104-120
tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
A Levels
BBB-BCC
BTEC/Cambridge Technical
DDM-DMM
GCSEs
4/C or better
in English language and mathematics.
Access to HE Diploma
Pass
with at least 15 credits at Merit.
T Level
Merit (with C in the Core)
in Accounting, Finance, or Management and Administration.
IB
28 points
IELTS
6.0
with no element lower than 5.5.

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