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Dr Andrew Clegg

Programme Co-ordinator (Tourism Management)

Programme Co-ordinator for Tourism Management Principal Lecturer for Learning and Teaching


Andy Clegg started his academic career in 1989, registering for a BSc (Hons) Geography degree at the Department of Geographical Sciences at the University of Plymouth. Upon graduating in 1992, Andrew spent a year working in the Department of Geography and Geology at the Cheltenham and Gloucester College of Higher Education, as an open learning facilitator, where he was responsible for developing flexible learning resources for learning and teaching.

In 1993, Andy returned to Plymouth to start his PhD, looking at the restructuring of hotel accommodation in Torbay, whilst also supporting the development of flexible learning initiatives across the University.  Andy joined the University of Chichester in 1996 and finished his PhD in February 1998. He took over the running of the Geography Department in 2003, and subsequently led the development of the Tourism and Event Management degree programmes.  Andy is also Principal Lecturer for Learning and Teaching, and is responsible for supporting learning and teaching enhancement across the University.

Learning and Teaching Interests

Andy’s key areas of teaching include: sustainable development, sustainable destination management, rural tourism, competitive strategy, business strategy, customer service, and statistics.

Andy is particularly interested in Education for Sustainable Development (ESD), and is currently involved in a Higher Education Academy Green Academy Project, supporting ESD across the University.  As one of five University Principal Lecturers for Learning and Teaching, Andy also leads on e-learning, and has also been conducting longitudinal analysis of student attitudes towards statistics in Higher Education.

Research and Scholarly Activity

Andy has been an external customer service trainer for the Regional Tourist Board Partnership since 1996, and is currently the national master trainer for Welcome Management.  Andy has an established interest in sustainable business management, and for the last 13 years has worked with both AONBs and National Parks to highlight the importance of protected landscapes.  In 2009,  Andy won a regional National Training Award for innovative training and business support designed to help tourism businesses establish their green credentials. 

Andy has developed close links with the public and private sector, and is currently on the project selection panel for the West Sussex Three Harbours and Coastal Plain European Leader Programme.  Andy also works closely with the South Downs National Park, and is a member of the Communications and External Engagement Working Group.  Having previously chaired the tourism forum for Bognor Regis,  Andy is the current chairman of VisitChichester, the official destination marketing organisation for the Chichester District.

Indicative Examples of Consultancy Work and Publications

Clegg,  A. and Gutic, J. (2013), Chapter 11: Integrating the ‘VERB’ model into an undergraduate tourism management degree programme, in Atfield, R. and Kemp, P. (Eds.), Enhancing Education for Sustainable Development in Business and Management, Hospitality, Leisure, Marketing and Tourism, HEA, York.
Clegg,  A. (2013), Integrating the ‘VERB’ model into an undergraduate tourism management degree programme, Embedding Sustainability in the Curriculum: Practicing What We Teach Event, London South Bank University, 12th March. 
Clegg,  A. (2011), Manhood Pensinsula Destination Management Plan, strategy preparation for the Manhood Community Partnership, Chichester.
Clegg,  A. (2010), Chichester District Destination Management Plan, strategy preparation for VisitChichester.
Clegg,  A. (2010),  Art, Space and Place - A Destination Perspective, Arts Marketing Association, Pallant House Gallery, Chichester. 24th November.
Gutic, J., Caie, E. and Clegg, A. (2010), In Search of Heterotopia? Visitor Motivations to an English Cathedral, International Journal of Tourism Research, Vol. 12, No. 6, pp. 750-760.

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