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Jade Cation

Jade is the Head of Business Development at EMD UK, the National Governing Body for Group Exercise. She joined the organisation in 2008, since which she has been an instrumental part of the senior team that have driven the organisation to where it is today.

Within her current role Jade oversees the insight, technology and data management strategies, as well as leading a team of project managers, who focus on piloting new initiatives, and finding new exciting ways to engage and retain more people in group exercise.

Having operated across all parts of the business Jades’ experiences are broad. The specialist skills that she brings to the team include using insight to understand our customers, understanding and imbedding new technologies, CRM development and integration, translating insight into actions to drive strategy, and project managing large scale programme delivery.

In addition Jade is an accomplished presenter and facilitator, a member of the Women’s Sport Leadership Academy facilitation team, a trustee on the UDOIT Board, an Open Data Champion and a member of the Data Hub Steering Group.

Before her role at EMD UK Jade worked in sports and fitness in both the public and private sectors. She has graduate and post graduate qualifications and training in sports, strategy, management and leadership. She has a background in fitness training and maintains her role as a voluntary swimming coach.