Digital Campaign Planning

This module explores the relationship between traditional and digital marketing communications, digital media, and mobile technologies in an integrated marketing communications strategy. You will learn how to undertake a digital audit of the current context, develop engaging (and creative) content and measure success within a campaign. In addition, you will explore digital marketing campaign frameworks, their implementation, management and control, as well as understanding of the key digital media channels. Finally, you will consider future of digital marketing, new media and mobile technology and their potential impact.