This module explores modern society’s consumption of sport and fitness, examining evolving behaviours that shape beliefs and attitudes reflected in lifestyles. It delves into the health and fitness industry’s developments, notably media portrayal of athletic and ‘fit’ bodies, alongside the commercialisation of related products like supplements, performance drinks and fitness tech.
Social media’s role in shaping ideals of the ‘perfect’ body is analysed, highlighting how bodies are viewed as projects for cultivation. Furthermore, it scrutinises how our bodies serve as significant markers of health and happiness, subject to judgment by others.
Assessment:
3,000-word Essay
