This marketing module offers a comprehensive exploration of marketing’s significance in today’s business landscape, covering essential tools and concepts. You will delve into the extended services mix, buyer behaviour, segmentation and market research, while also examining broader business facets like contemporary society, digital advancements, and disruptive business models. Through real-world examples, interactive discussions and engaging activities, you will gain a practical understanding of marketing principles and their application in various contexts.
Assessment:
3,000-word Report
