This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study.
The module takes you on a structured and applied journey, looking at the rationale and contextualisation for the research processes required for business decisions.
You will use qualitative and quantitative research methodologies specifically applied to your degree route or area of study.
Assessment
You will be assessed by market research analysis and recommendations report.
Accreditation
This is a CMI accredited module.
