This module aims to equip you with a comprehensive understanding of digital marketing by integrating emerging media and mobile technologies with traditional communication channels.
Through real-world examples and hands-on experience, you will develop marketing campaigns that leverage online and offline mediums.
By critically analysing contemporary issues and advancements in the marketing industry, you will gain valuable insights into digital tools, models, and concepts, preparing you for the dynamic landscape of modern marketing.
Assessment
3,000-word Briefing
