In this module, you will explore and appraise the concepts and principles of luxury brand development and luxury marketing.
You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity.
You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit.
Assessment
You will be assessed through an essay.
