Course Modules

This module will cover consumer behaviour models, as well as sources and types of consumer data and how these can be measured. the topic of big data will be considered and how this has facilitated customer insight, as well as […]

This module explores the relationship between traditional and digital marketing communications, digital media, and mobile technologies in an integrated marketing communications strategy. You will learn how to undertake a digital audit of the current context, develop engaging (and creative) content

This module explore the impact of digital technologies on the global marketing environment and critically examine the cultural, ethical, technological and business considerations to be taken when entering and trading in a global market. You will learn about contemporary theories

The module is designed to lead and support students to the submission of a detailed research proposal. You will engage with the module in the early stages of the course in a small group workshop format covering the practical research

In this module, you will be equipped with transferable knowledge and skills to solve real-world problems using advanced applied research skills relevant in a diversified range of applied psychology environments which require advanced specialist knowledge regarding systematic review and meta-analytical

This module explores cutting edge developments and issues in Applied Psychology. You will apply psychological research to real world issues: for example, group violence, health, education, persuasion, media and advertising, industry (as faculty availability allows). You will critically appraise interventions

This module will introduce you to health psychology. You will discuss fundamental theoretical and empirical issues that require the attention and consideration of health psychologists and develop a broad understanding of the scope of health psychology.

You will focus on the theories of stress and coping in relation to health and illness-related outcomes. You will address stress and coping in the context of a range of illnesses and life events, from the perspective of the patients

This module will develop your knowledge of theory and practice relating to the management of long-term health conditions. You will develop your understanding of the psychological, social and cognitive influences on chronic illness and people’s management of chronic health conditions.

The Consultancy Project is a work based project that provides an opportunity to investigate a problem, gap or challenge within the workplace. You will either work at the chosen organisation and/or have unrestricted access to information within the organisation relevant