Course Modules

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used […]

This module encourages you to critically consider business strategy and design business strategies based on specific tools and models to analyse strategic context. You will explore: the effectiveness of corporate vision the application of strategic tools, models, and concepts processes

You will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two. Typically, you would carry

This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of

Within this module, you will explore the relationship of technology with business. As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making

This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use the business model canvas to explore the relationships between decisions in operations, sales, marketing, finance,

In today’s competitive business environment, graduates require strong employability skills and a resilient attitude. This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be

This module will introduce you to law in the commercial world. You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the