Course Modules

This introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You […]

This module introduces you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital

This module introduces you to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national, and international level.

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module will give you with the conceptual knowledge and practical understanding of the tools, steps and requirements you need to run a successful event. You will gain a detailed understanding and appreciation of the specific and complex requirements needed

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies. You will explore techniques for change management and version control and have the opportunity to explore project planning and

Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable