Course Modules

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will […]

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two. Typically, you would carry

This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of

Within this module, you will explore the relationship of technology with business. As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making

This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use the business model canvas to explore the relationships between decisions in operations, sales, marketing, finance,

In today’s competitive business environment, graduates require strong employability skills and a resilient attitude. This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be

This module will introduce you to law in the commercial world. You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the

You will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and investigate issues like: the history of management structures functions

This introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You

This module introduces you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital