Course Modules

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable […]

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development towards your graduate recruitment and if you chose a one-year internship

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

Operations management uses a series of processes and inputs (e.g. materials, money, and human resource) to perform operations such as manufacturing and service provision.  These operations give outputs (the finished goods and services). This module explores how organisations effectively manage

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies. You will explore techniques for change management and version control and have the opportunity to explore project planning and

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used

In this heavily practical module, you will work to develop an idea for a new small business. You will present this to get feedback on improving the business viability and create a one-year persuasive business plan. Your classes will focus

Build your own business This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea. It may be that you are already running a part-time business or have a