Course Modules

In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your […]

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two. Typically, you would carry

This module introduces students to the study of the motion of bodies (including the special case in which bodies remain at rest) in accordance with the general principles first articulated by Sir Isaac Newton and Galileo Galilei. Applied mathematics has

This module builds on the material covered at A level and introduces some new fundamental areas of mathematics. Differential calculus will be extended and you will start the study of the applications of differentials, as you learn to apply these

This module builds on the material covered at A level and introduces some new fundamental areas of mathematics. You will explore integral calculus in more detail and begin to study of the applications of integrals. These techniques will be applied

In this module, you will explore and appraise the concepts and principles of luxury brand development and luxury marketing. You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects

Operations management uses a series of processes and inputs (e.g. materials, money, and human resource) to perform operations such as manufacturing and service provision.  These operations give outputs (the finished goods and services). This module explores how organisations effectively manage

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies. You will explore techniques for change management and version control and have the opportunity to explore project planning and

Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer