Course Modules

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes […]

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits. You will explore the factors which influence workforce development and review the scope of learning and development in organisations. You

This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.

This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people. You will examine the skills needed to manage people within various types of work organisations, as you explore: the theory

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies

In this module, you will explore and appraise the concepts and principles of luxury brand development and luxury marketing. You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects

Operations management uses a series of processes and inputs (e.g. materials, money, and human resource) to perform operations such as manufacturing and service provision.  These operations give outputs (the finished goods and services). This module explores how organisations effectively manage

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies. You will explore techniques for change management and version control and have the opportunity to explore project planning and

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used