Course Modules

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable […]

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development towards your graduate recruitment and if you chose a one-year internship

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used

In this heavily practical module, you will work to develop an idea for a new small business. You will present this to get feedback on improving the business viability and create a one-year persuasive business plan. Your classes will focus

Build your own business This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea. It may be that you are already running a part-time business or have a

You will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global

Within this module, you will explore the relationship of technology with business. As well as creating an understanding of what an information system (IS) does, you will examine how an IS may influence business structures, assist in the decision making

This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use the business model canvas to explore the relationships between decisions in operations, sales, marketing, finance,

This introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You