Course Modules

Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer […]

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development towards your graduate recruitment and if you chose a one-year internship

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used

This module encourages you to critically consider business strategy and design business strategies based on specific tools and models to analyse strategic context. You will explore: the effectiveness of corporate vision the application of strategic tools, models, and concepts processes

You will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow. You will broaden your understanding of the challenges and opportunities businesses

Many businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of

The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Placement students