Course Modules

Course Modules Post Type

Social Media Marketing

This module introduces you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital

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Consumer Buyer Behaviour

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

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Women and Gender: 1000-1600

This module explores the term ‘gender’ and its usefulness as a category of historical analysis. It will then explore major areas of research on gender and sexuality by medieval and early modern historians, examining women across all social strata, from

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